Before you started working on your startup and before you quit your day job, you likely spent a lot of time researching how you should get going. You read thousands of articles, listened to podcasts, spoke to friends who had done the same and scoured stores for books on the subject.
You startup is beginning to do well. Now what? How do you take your business to the next level? Here are four tips to take your startup from zero to hero.
It’s all about the timing. As is the case for everything in life, you need to be in the right place, at the right time. To do that you need to be able to spot a gap in the market or realise what consumers want, before they even know it. To do this, you need to have your finger on the pulse of what is happening. You need to keep yourself updated about everything happening in that particular industry.
Build your brand. Your brand is everything which comes to mind whenever a consumer thinks about your product or service. You need to connect with consumers on an emotional level so your brand is thought of as a leader and influencer. You need to pay attention to a number of factors:
- Choosing the right target market.
- Connecting to your target market.
- Making sure your brand is known for excellent service.
When all of these factors come together, consumers will begin to favour your brand over others.
Pivot your brand. You definitely won’t want to do this too soon. But eventually you will want to diversify. When the time is right, you’ll need to apply for equipment finance so your business can begin to grow. Be sure to stick to related products or service. Otherwise, your business can begin to feel disjointed. This could confuse your customers and push them to your competitors where they’ll be sure of what they’re getting.
Get online. As the world becomes increasingly digital and more companies are moved online, it has become more and more important for your business to be online. Make sure your website can be found by anyone who searches for it by making use of SEO strategies. You should also make a point of using social media to your advantage.
Take your time to launch and grow slowly. But don’t wait too long. If you wait too long to grow your business, you’ll never get anywhere.