When you start a business, don’t underestimate the importance of finding the right place to launch it from. From your expenses to your image, the location of your business is important. Especially when just starting out.
Do you even need an office?
The very first question you need to ask yourself is whether you even need an office. Can you not get away with working from home? If you don’t have many employees and don’t expect customers constantly dropping by, you might not even have to worry about zoning laws. If you were already looking for houses for sale in Centurion, for instance, then maybe you’re better off making that your place of work as well.
Related to the home office, is the virtual office. If there is more than one of you, you don’t necessarily all have to work out of one home. You can each perform your role and stay in contact through video conferencing. Virtual offices are gaining popularity among businesses that want to work from home, but also want to keep a ‘virtual address’ for representation and for marketing purposes.
Something to keep in mind though: If you want to foster teamwork and the exchange of ideas among employees, then having everyone working in the same space is always best. This is why big companies like Yahoo are getting their employees to return to the office.
Proximity to funding
If you need funding from venture capitalists, you’re better off staying near to where they are likely to be. This is because if they’re putting a lot of money into a start-up, they’ll generally want to remain involved with the project, which is easier to do if you’re in the same city. So you might want to move to Johannesburg or another city that has the cash flow to make your dreams come true. At least until your start-up is a bit more of a grown up.
The bottom line
Ultimately, the best place to launch your start-up from is a location that makes sense for your particular business. Take into account your industry, audience, budget, and market. For instance, you might need to be in the same area as your target market. And will you need to rely on foot traffic? Perhaps no one will care whether you work out of a broken-down warehouse, but perhaps you are concerned about the image you give your associates and clients.
Whether you’re a start-up or a seasoned company, finding the perfect location means looking at your unique needs.