How the digital era has impacted art

Digital technology and the internet has had a significant impact on the transition of art. From the days of using raw materials to express your emotions, the digital world has now diversified art and made it easier for artists to tell their story. Although positive, it has also made it increasingly difficult for artists to compete with other innovative minds. This means that they really have to stretch their imaginations to be noticed.  

Especially for artists who want to compete with the international world, the digital space has made it easier to transform drawings, through digital tools, to enhance the creative aspect of the art piece. The internet has also proven to be helpful, as it can provide inspiration and it connect artists with each other and their viewers online. These three things have led to a massive shift in arts and culture.

Understanding digital art

With the rapid development of digital innovations, digital still cannot compete with the human mind. Creativity cannot be compared on a digital scale, so as much as the digital age and the advent of a new millennium is impacting art, it’s only influencing the direction of which medium is used when creating art.  

There will always be mixed emotions about technology and art because people feel that it has taken away the unique aspect of perfecting your work by hand, and others have chosen to embrace the change it’s brought. But what people forget to remember is that as much as our lives and worlds change, so to do our expressions, both in what we feel and how we wish to express it. These are all contributing factors that technology is helping us achieve. For example, before the digital era, artists would have to buy vast amounts of equipment to help them create and execute their work, but today people have direct access to these resources online. They’re able to learn more techniques and tools to benefit their creativity.

A great example of how technology has transformed African art is how easy it is for artists to bring their message across with abstract resource which really resonates with their audiences. There are so many types of creative technology that can help to enhance your piece of work, such as animation, illustration and audiovisuals. All of these play a role in speeding up the production and quality of your work.

Whether you make use of animation and moving visuals to create digital art or stick to your more traditional hand-painted art, the internet is still helping artists to get their work out there, and be appreciated by people who may not have been able to find their work before. Quite simply, the internet has made it possible for people to interact with others over a particular interest, which is what artists need to seek inspiration.  

The benefits of the internet

There new forms of art that you can experience today are net art, digital installation art and virtual reality, which have all had an impact on traditional art. The entertainment industries are making use of these types of art more often to complement their works of art, which in turn supports the artists and their work.

New and existing artists have turned to the internet to help jump-start their careers, as the internet provides the opportunity for them to get their work viewed and appreciated by millions across the globe, not just at your local art gallery. The digital word offers endless benefits, and becoming known is only one. It’s a great space for people to sell their work online and to become categorised under a specific niche.

The bottom line

It’s because of the internet that people are starting to understand the message behind art and appreciate creativity for what it is. Although people may feel that technology has disrupted the African art industries, and changed the way people perceive it, the internet has only influenced it. No matter how advanced technology and the internet becomes, the idea is generated by a human mind. Without the human aspect, there wouldn’t be creativity and purpose. People wouldn’t be able to convey messages through art.

Much like every other aspect of life, technology helps to solve problems and make life easier for us. When you help artists through technology, not only are they able to complete a job faster, but they are able to become known, appreciated and valued for their talent across the globe. Again, without the artist, the paintbrush would not be able to produce the work. The advancement in technology and the internet should not be seen as a threat, but rather as an element to assist with the progress. In fact, it’s a helping aid for artists to better express themselves through creative mediums. Just what they’ve always wanted.

How a video wall can help you achieve your business goals

Video walls are used to support company goals because they are put out to attract the consumer, which in turn grows your customer’s engagement and interaction with your brand. But, beyond the display, there needs to be a purpose. Before you set up a huge brand-focused video wall, you need to determine the reason behind it, and how it will be used to help you to increase revenue and customer experience.

Here are the three main reasons why video walls are a great investment:

  • Better promote brand awareness


Ideally, customers prefer to digest information visually over reading. In order to achieve this, you can interact with your customers through an interactive wall display which is both interesting and appealing. When you have something that allows for touch, customer experience is immediately boosted because customers can physically get involved and communicate with your brand.

No matter the industry you’re in, you will always have customers who you need to attract. Be it retail, construction, advertising or hospitality, providing them with branded content that speaks of your brand will help them to better understand who you are and what you do. It’s all about taking the opportunity to educate and engage with people, without doing it a boring way that deters them away from you.

  • Help employees gain organisational insights


Video walls are not necessarily for external customers to view but sometimes when you use them internally it can increase productivity and help operations run smoothly. When you have everyone on the same page, it is extremely easy to function properly. These walls also allow you to make real-time decisions which involve different departments. It’s a structured approach to organisation and it is actually a lot more affordable than you think. Take the health industry, for example, you can use a video wall as an internal reminder or schedule for operations. Everyone in the hospital who is involved in a specific procedure will be able to see what rooms the staff are in, what time they need to be there and what they need to bring along for preparation. Another great example is for companies which are in the transportation business. You will be able to see all the information for dispatch, keeping everyone informed and up to date. In essence, these walls will keep everyone moving to one key goal.

  • Improve teamwork and communication


In corporate environments, one of the biggest advantages of having a video wall is the ability to use it as a device to improve teamwork and participation. Everyone will always be involved with what is going on, and everyone will be kept in the loop of what the different departments are doing. For example, you will be able to showcase project information with videos and imagery or showcase recent achievements if need be. This type of interaction will encourage the departments to better communicate with one another. From brainstorming meetings to new product designs, insights and motivational videos, these walls are ideal.

Other, more specific benefits of video walls include:

Attention-grabbing: Depending on the industry you’re in, you need to remember that customers are flooded with very similar information every day. In order to be different, you need to do something that is very different to what they are used to. So, create something that is attention-grabbing and interesting. Technology allows you to give your customers an incredible experience, so why not take your brand to the next level by engaging with your customers through something like this, which adds value to their lives.

Manageable: The great thing about video walls is that the software on which they operate is usually easy-to-use, therefore it does not require a specialist to operate. These walls allow businesses to showcase a variety of different content and businesses can change things up as often as they wish to. This is also a major perk because businesses can change their visuals, in real-time, according to what works best and engages their customers in that moment.

Cost-effective: The general perception around a video wall controller is that it can only be used for bigger companies which attract hundreds and thousands of customers. This isn’t the case. Although pricey, the return on investment is well worth it. Not to mention, any company which wants to get ahead of their competitors should consider installing a video wall as an alternative to other marketing collateral. These innovative and interactive points of sale may do your company more justice than any printed advert could.

Time-saving: As mentioned, these walls can be used to communicate a variety of different messages, internally and externally. And quickly. You are able to broadcast messages to people faster than any marketing material can be delivered. This will also attract more customers because of the quick, consistent communication they’re experiencing with your brand.

Essentials when creating a job advertisement

Recruitment is what keeps a company going by finding new and creative people to join the team and make the business better. But candidates don’t just fall from the sky, you, as the company, need to reach out and make an impression through your job advertisement.

That’s why you should stick to these essentials when it comes to creating a job advertisement for all the potential candidates out there.


As an article’s headline would grab your attention, the title of a job advertisement will attract job seekers’. And it really doesn’t need to be complicated or cluttered. The more direct you are with the position available and the company that’s asking, the more likely someone will click to find out more. You should even just have the position as the title and the company as a subheading.

If it’s necessary to be specific in the title (let’s say you’re looking for a more experienced applicant), you can specify for a “Senior Content Writer” instead of simply advertising for a “Content Writer” and receiving candidates that don’t meet the requirements. But, generally, all you need in your title is the job position – it’s what applicants will be searching for anyway.

Company promotion

It’s good to have a bit of company promotion in a job advertisement because you’re trying to make it more attractive for the job seeker to apply and join the team and that’s one way of doing it.

During this promotion, you can give a short background into what your company does, what the company culture is like and any other interesting facts that may make the candidate feel like this is a place they could work at. You can even do so by incorporating how their position, or department, plays a role in the company as a whole.

Just remember that this isn’t the reason why the job advertisement is being made. Keep it brief yet informative and don’t let it take away from the job description.

Position promotion

Now it’s time to promote the position you’re looking to fill. There are the obvious elements that need to be communicated such as a summary of the job, the daily duties of the position, expectations of the candidate and benefits applicable to the person in this role.

Once you’ve covered the basics, you can start adding the additional (and equally important) extra information. This includes a salary range that will most certainly catch the eye of any job seeker, location of the company, parking information to help them plan their daily commute and even office traditions that they can look forward to: Fridays are burger days, for example.  

Clarity on requirements

Every job description should have a “requirements” section. It’s here that job seekers decide on whether or not they’re actually qualified to apply for the job.  Where some companies miss out, is when they aren’t clear on which skills are required and which are merely desirable or advantageous.

It’s important to make these distinctions so that applicants know they are eligible to apply with their degree and that it’s only advantageous if they have worked in a digital marketing environment not that they have to have worked in one before, for example.

Process of application  

There are many job listings out there that seem to forget to add contact information or instructions as to what is required to complete the process of application. This makes it a mission for people to apply or get through to the right department. And that will lead to frustration, which will then lead to them ignoring the job advertisement completely and moving on to the next one.

If a cover letter is required, signing up and applying through the company’s website, completing some sort of test, a specific email address for CVs only, or a required reference in the email subject line – you need to make sure that there are clear instructions to do so. It will also be good to have a system in place to notify them that their application was received.

Appropriate language

We’ve covered the basic essentials of creating a job advertisement so far. But there’s one element to job advertisements that have a great influence on how a job seeker mentally processes an job ad, and that’s through language use.  

Yes, it’s important that your company culture is reflected and consistent throughout your advertisement, but you also need to keep a certain level of professionalism for the more relaxed companies, and a little excitement for the more serious companies.

Finding the balance is where job seekers can appreciate the business focus of a company, whilst still getting excited about what the company stands for. Through the correct tone and language, you can receive a large number of genuine applications for the position. Whoever is in charge of writing the job advertisement needs to have business writing skills training on hand to correctly communicate who the company is looking for. After all of that, you’ll have a killer job advertisement on the market.

Designing the perfect homepage

A company without a website is a company unknown to the world. And a company with a bad website, more importantly, a bad homepage, is a company rejected by the world. Rejected in the sense that first impressions matter and consumers of today are all about “the now” and investing in experiences that have an impact on their daily lives.

Bad homepages are, in that context, a waste of time and a frustrating experience that consumers would otherwise not struggle with again. So, what do you need in your homepage design that will keep people interested and coming back for more?

Font and colour

The first few aspects we will be looking at revolve around the visual experience of your homepage and areas you can modify to ace that first impression. The first things people see and do when they land on a homepage is take in colour and read content. An IT course rule of thumb for homepage design is to always keep readability in mind.

Needless to say, font and colour are important essentials to get right when designing your website. Pretty fonts aren’t always practical for large amounts of content and can be difficult for some users to read. Print and plain fonts are your safer options, with highlighted words in a bolder or more intricate font for effect if needed.

As for colour, if there is too little colour, it’s boring, but if there’s too much, it overpowers the rest of the website’s content. It can be difficult when your company’s colours are multiple or strong, but there are tasteful ways to bring colours into your website design. You also need to keep the colour of the webpage complementary to the font colour so that it stays easy to read.


A picture is worth a thousand words, so a thousand pictures on your homepage is, essentially, you shouting at your site’s visitors. But it is important to make a statement with a bold image relating to your company and use it to communicate the message you’re trying to tell your customers.

The chances of an internet user judging the relevance of your content to their lives through the images they see (before they read the text) is highly likely. Your homepage image should be what attracts and encourages people to explore the rest of your website.  


When it comes to exploration, navigation is necessary and your homepage should be the place to start. Whether you incorporate pop-up prompts (which no one really enjoys), have animated menu buttons or symbols as navigation tools to get around the site, you need to make sure people know how to use the navigation system and can get to where they want to be through three clicks at the most.

The three-click rule is still relevant in web design and as a navigation method, and shouldn’t be overlooked or underestimated. Remember, you’re appealing to a “now” generation, so the sooner they can get their information, the more time of day they’ll give your company.  


Animation in web design is a step in homepage interactivity that is fun and friendly for users. Integrating animation in the homepage experience makes the users time worthwhile beyond providing the content they look for.

The secret is to not overdo it with the animation. With homepage design, you can’t really go wrong with the “less is more” principle.


Now we will look at the more content-related elements of your homepage that should be present among all the visual aspects.

  • Identity: As a whole, your homepage needs to tell the visitor who you are as a company, what you do and how you can help them… but definitely not in so many words. Short and sweet (and with your visuals to help), the homepage can do all of the above through an introductory paragraph that quickly flows into the relevant content that the user is there to see.
  • Credibility: Testimonials and awards are great to have, but shouldn’t stay hidden behind the “About Us” page. By having awards stickers and a banner of different clients’ testimonials somewhere on the homepage, the visitor will acknowledge it and positively consider the rest of the page’s (and website’s) credibility. Just be sure you have proof linked to backup your credibility claims.
  • Contact: Not every company understands the necessity that are contact details on every landing page, nevermind just the homepage. If a visitor to your site is interested in what the webpages are saying to them, they’re going to want to contact you as soon and as easily as possible. By only have a “Contact Us” page as an option, you’re testing their patience. And by only having a contact form available on the site, you’re testing how interested they are. And those aren’t necessarily good things to be testing when there are competitive sites with the same offerings and “click to call” or “click to email” contact options somewhere on the homepage.

How to increase the value of your business

When business owners start talking about increasing the value of their business, it’s usually with the intention to sell. But there are also other reasons that businesses start investing in their value. Equity value, financing and to monitor the growth of a company are a few other reasons why businesses do a business valuation.  

As a business owner, you know the personal value of your company to you and it’s in your best interest to do what needs to be done to make your business even more valuable. With shareholders involved and invested in your company, they need you to keep giving them reasons to stay invested. Hence, increasing the value of your business can only benefit you and everyone involved.


An easy place to start building value is through your company’s website. Your website is a portal of first impressions that the public has with your company, so it’s important to keep it fresh, updated and relevant.

Your website should communicate who you are, what you do, what you stand for, why you’re the best, how to get in touch and how you can help the user visiting your site. And, on top of having a comprehensive and informative website, you need to invest in the right marketing campaigns to promote the relevance your website has above the competition.


Technology will not only make running certain processes in your business easier, but it will increase the value of your business. More and more companies are moving towards automated systems and integrations throughout the office, and to complete work tasks as a more reliable and modern system of operation.

Businesses that aren’t afraid of technology will be more appealing to buyers or shareholders as they are more relevant in an adapting society than those which are stuck in the traditional methods of doing things. At the end of the day, it’s about efficiency in the mundane tasks that allows for more focus and growth in the hands-on areas of business.

Office systems

Take a moment and think about the process that happens when a new employee joins the team and starts working in the office. Are there any systems in place? What is the procedure that takes them through meeting everyone, learning where the different sections of the office are, understanding how to work the coffee machine, undergoing some sort of company orientation, or explaining what the internal software and communication platforms are?

This is just one area of business that requires an office system that everyone is aware of, but the importance is that there are procedures in place and an order to every interaction that happens both within the company and externally from the company to outside business. Systems are organised processes that are in place for many reasons, liability and quality service being two of them. And the smoother your office systems are, the more valuable your business can be.

Documentation goes hand-in-hand with office systems and is also one way to increase the value of a business. It speaks organisation and effort by maintaining smooth procedures to keep the company efficient. And if you were ever wanting to sell your business, having the documents regarding your corporate finance, for example, will be able to show buyers the monetary value that has gone into the business and add to what it’s actually worth.

Customer feedback

If you’re confident in your product or service provision, then you’ll be happy to ask your customers for their feedback and start documenting those as well. It’s one thing to have surges in your sales and profit, but it’s another thing to know if your customers are actually happy with their product. And don’t underestimate the value of happy customers.

It’s about monitoring customer growth and satisfaction by keeping track of the active number of customers, the sales and number of repeat sales per customer, and then their satisfaction feedback. These statistics are proof that what you’re doing is working and that there is value in your business.

Monitoring your recurring revenue is a great way to see how valuable your business is in the eyes of your customers and knowing where that monthly revenue comes in from should encourage you to grow that relationship and promote more of that type of business.

Employee morale

Your customers are important, but your employees are just as important (if not slightly more important), so if you want to boost the value of the company, you need to take care of your people. Keeping employee morale high means the company’s overall productivity and performance will also be high. Both of which play a role in increasing the value of the company.

Just as you monitor your customer satisfaction, you need to do the same for your employees and see where there’s room for improvement and where there needs to be rewards. When it comes to valuations for your business, they will be looking at employee turnover rates and length of employment, so you want to promote an employee-focussed culture in the business.

It may take time, money and effort to increase the value of your business, but it will be well worth it all.