Even in our digital age your retail space is still important. Sure, you can have an expertly designed website and well-populated social media profiles, but for many businesses that cannot replace their physical space.
Has it been a while since your store has been updated? If so, you might not be making the right impression. That is why we are going to help you give your store a makeover.
Realise your retail store is your brand
Take a good look around your store. Now think about your brand. Do they align? It is important that you understand that your retail store is an extension of your brand and therefore needs to reflect your brand image. Remember that your primary advertising tool is first and foremost your own store. This of course means that you should have already clearly defined your brand. If you haven’t done that yet, then you had better do it now.
Give your store layout flexibility
As part of your store makeover, why don’t you arrange the layout in such a way that it can be easily adapted again in future depending on the season or special promotions going on at the time. Use shopfitting that allows you to change the look and feel of your store without too much cost and difficulty. For example, there are standardised, multi-functional applicable components that can accommodate your changing sales promotions.
Speak to the professionals
If you feel a bit overwhelmed and don’t know where to start, have you ever considered speaking to professional shopfitters? They can help you with every element, from mapping the layout to assisting with the technical things like the electrical work and plumbing. They will also know what trends work for the locations. For instance, shopfitting in Johannesburg might have different needs than that in a small town in the Easter cape.
Remember customer experience is key
It is not just the quality and pricing of your products that make up the impression your customers have about your store and brand. At the end of the day, it is about the whole shopping experience. Does the physical layout make for fluid movement, even during peak hours? Are customers encouraged to browse around and find different points of interest? If your customers just want to rush in and get what they need, then you haven’t given enough importance to the customer experience.
These are just a few of the key considerations when giving your store a makeover. Just remember that your store needs to reflect your brand and keep customer experience in mind at all times. If you do that you are well on your way to having the ideal retail space.