When you’re starting a new business, you’re focused on spending all of your hard-earned money on starting the business. On the actual products or services which you’re going to be selling. So you likely don’t have a budget for marketing your new business. This means you’re going to have to get creative.
It is very likely you don’t have the budget to take out radio or tv adverts. You certainly don’t have the cash to host a big party for everyone you know and has helped along the way. That’s why it is important that you make use of the tools which are available to you at little or no cost.
Sharing is caring. Especially on social media. This is the time where you need to get all of your Facebook friends and Twitter followers to follow your every post and like every photo. Make a decision about who your target market is – are they teens or retirees? All of your public content should be geared toward the people who will buy your product or make use of your services.
Get online. If your business isn’t online, it doesn’t exist. That may sound harsh but it is true. The first point of contact most of potential customers will use to get in touch with you will be online. That means you need a website. If you can’t afford to hire someone to create one for you, make one yourself. There are plenty of blogging sites which allow you to quickly create new, professional looking websites quickly and for free.
Make some news. Find a way to make your company relevant to an ongoing news story and pitch the angle to local journalists. They are always keen to find people who have something newsworthy to say. If you are able to provide interesting, informative quotes for them to use, they’ll keep coming back to you for more.
Make your circle bigger. Networking is something which you’ll soon be sick of hearing about. But it is important to have the right group of people around you. Going to industry events is endlessly useful. Also consider going to fringe events; if you’re a developer, consider going to writing meetups – you may leave with the task of creating a dozen portfolio websites. Studying further is also a great way to meet people with similar interests. Consider business or events management courses as these will not only improve your knowledge and assist with the running of your business, you’ll meet like-minded people.
Marketing your business doesn’t have to cost the earth. It is simply up to you to put the word out there and drum up some interest.