What is On-Page SEO?


On page Search Engine Optimisation (On Page SEO) is a method/ practice for optimizing your website’s content.  Areas that are considered “on-page” comprise of the images, text, tags and links ON your website.  Everything that has been uploaded to your website’s domain is deemed as “on-page” factors.

The goal of on page Search Engine Optimisation is to assure that your website is as search engine compatible as possible. In the case where your website is not optimized, you will have a reduced chance of getting “good” results from the search engines (Google, Yahoo!, Bing etc.). The article that follows will explain these concerns in a little more detail.


Factors of On Page SEO

There are a number of factors that are essential to on-page SEO. The first of these  is keyword density. Keyword density is typically presented as a percentage.  The percentage value signifies the number of times a keyword (or key phrase) occurs, compared to the total number of words on a webpage. Additional on-page factors include the total amount of indexable text a page has, plus the usage of bold text and relevant headings.


Meta Tags and On Page SEO

In order to appropriately optimize a webpage, it is essential to add suitable tags to the webpage.  Images, for instance, needs a proper ALT attribute tag, so that search engines can see what the image is about and thus  be able to index it appropriately.  ALT tags are a short, descriptive piece of text that pops up when a user’s cursor/mouse passes over an image.  Alternate tags include Meta tags like keywords and descriptions. Both of these Meta tags are used by web-spiders to return relevant search results.


Titles and On-Page SEO

Page Titles are the single most important SEO element on a page. One of the most important tags related to on-page SEO is the title tag. This tag also functions as a link and is usually the link users find (and click on) when they perform a search.  Title tags must include relevant keywords/key phrases used to explain what the page is about. Make sure that your meta-tags are organized correctly. Your page title tags and description tags should describe the content of the assorted web pages. The page title tags should be less than 70 characters and the description tags, more detailed but less than, 150 characters.


Optimized URL’s

Usability can improve drastically once an optimized URL is used. It clarifies to users what exactly the site/link is about before they click on it. Optimisers would definitely want to keep it short and to the point, but by including a few relevant keywords, it can work magic towards ranking for those keywords. The problem with URL’s is that most Content management Systems (CMS’s) simply does do a horrible job at optimizing URL’s properly. It’s up to the SE-optimiser to change the URL’s manually for maximum performance.



Header elements

If you are uneducated in Semantic mark-up, then it is certainly worth learning more about it. Well, here we are specifically talking about H1, H2, H3 and H4 HTML (Hyper Text Mark-up Language) elements on a webpage.  Your page title should not only be in bold, but should actually be enveloped with Header tags to be organized in a logical manner.


A few quick things to evaluate your On-page SEO…

  • Ensure that you have 100% unique content on all your pages.
  •   Ensure that all of your website pages can be indexed by search engines and try to give   each of your pages a link from somewhere on your site.
  • Ensure to label different headers on your webpages by using H-tags (Header-tags).
  •  Ensure that all your meta-tags are arranged suitably – (Page title tags + description tags should describe the content of your distinctive webpages. Title tags = Less than 70 characters, Description tags = Less than 150 characters. )
  •  Ensure that all links within your website are complete – Example: If you are linking to the “rock-ranger” page – Link to ‘domain.com/rock-ranger.php’ as opposed to ‘rockranger.php.)
  •  Ensure that all your webpage URL’s are Search Engine optimized –  Ideally the URL’s should describe your page’s content. (Use underscores or hyphens to separate words in you URL’s)
  •   Ensure that you use descriptive URL’s for you images.
  •  Ensure that you label all of your images with descriptive ALT attributes.
  •  Utilize the rel=”nofollow” tag in the links to your site that are not trustworthy.
  •  Ensure that you use adequate anchor text links within your content – If you have a page about “rock-rangers”, use the phrase “rock-rangers” in the text that links to it.
  •  Ensure that there is only one version of your site – if not = 301 redirect is needed.
  •  Ensure that there is only one version of your landing page/homepage.
  •  Ensure that your code is valid. Bad incorrect code may lead to search engines not being able to read your pages properly. (Use the W3C validator to evaluate your mark-up language.)


Once you achieve the above mentioned goals, you are well on your way to fully optimize all your website’s on-page factors. Now… Go give it a shot!!!