What is off-page SEO?

Search Engine Optimisation (SEO) is a crucial part of all online ventures. In excess of 80% of all website traffic comes from Search Engine Result Pages (SERP’S). Therefore, you can presume that good SEO practice is the only approach to attain a prominent rank in the search engines.

There exist two different approaches to SEO – These being On-page and Off-page SEO. Both of these approaches have their own objectives and both are needed for a successful SEO campaign. Off-page SEO being the more complex of the two and is utilized to acquire a high page ranking. Due to the simplistic manner in which on-page factors can be influenced, search engines now grade significance by means of off-page factors.  Off-page criteria are obtained from sources other than the website.

Link building would be the principal interest when managing Off-page SEO.  Link popularity would be represented by the number of backlinks to your website.  There are several sites online where you can evaluate your current links. On the web, Popularity = Visibility. The importance lies in the quantity of inbound-links that’s using anchor text containing your targeted keywords. These links should be from pages covering similar topics and should be from well-established sites with authority.

Certain search engines also rank sites based on usage information.  This system is termed:  “Click Density” and was developed by the DirectHit engine. This search engine monitors result pages to evaluate which links user are actually following.

The more popular a site, the higher it will rank on the SERP’s. You are able to enhance link popularity by increasing the number of sites linking to your website. This is not as easy as it sounds. Google do not allow reciprocal links, so you will not be able to use the technique of “I link to your site, and you link to mine.” In other words, you would need to integrate unilateral links to your site.

Unique, educational and useful content is probably the best technique to boost your popularity. If your site is full of rich and informative content, other sites would want to link to you, because of your site’s relevance.

There are a few techniques that can be applied to boost your link popularity:

Advertise on Craigslist:
The coolest thing about advertising on Craigslist is that it has a PR score of 7. (This is uncommon and admirable.) Boasting a link from a high PR page can greatly improve your site’s relevance. Here, it is not about WHO sees your site, but how a search engine interprets your site.

Article Marketing:
There are thousands of article directories on the web that you can exploit to promote your website. Each article submitted will supply you with a resource box which grants you the opportunity to introduce yourself and to share a link to your website. Several directory sites boast a high page rank. If your article gets accepted by one of these authoritative directories, it can be extremely beneficial to your site. You are also able to use paid directories for a nominal fee.

Forum Marketing:
There are online groups that are devoted to the same subject/topic of your website. These sites are great places to improve your visibility. Typically, you are given a signature box once you post something. It is advisable to include a back-link to your site in every post you create. This will thus create a link back to your website, for every post you produce.

By implementing these off-page SEO procedures, you will also be able to achieve grand visibility by the search engines. It’s all in the linking! Good luck!!!

To read more about what On- Page SEO is follow this link.