Tips for taking your small business to the next level

Before you started your small business, before you quit your day job, you spent any free moment you had researching the best way forward. You wanted to know what the experts thought about how you could turn your idea into a successful business. You read many thousands of articles, listened to podcasts any chance you could, asked for advice from friends who’d done the same and searched for books on the subject.

Says Entrepreneur: “In today’s tumultuous economy, many business owners are in need of a jolt — something that helps their companies grow, whether it’s finding new ways to sell their products or to broaden their customer base. Of course, there are many potential avenues for achieving growth, and each business needs to assess at its own business model and determine its own path.”

Time has similar advice: “These days, doing what you’ve always done won’t cut it anymore. Just look at former movie rental giant Blockbuster. All the brand familiarity and market dominance in the world couldn’t save the company when it lagged behind competitors more responsive to critical changes in the market.”

If your small business is beginning to do well, you’re probably wondering how you can take it to the next level. What’s the next step, you’re wondering. Here are some tips to take your business from a zero to a hero.

Consider your timing. As is often the case, in business you need to be in the right place, at the right time. For example, there’s little point releasing a photo editing and sharing app right now. There’s already a major winner in this market. Unless your app can make people look like supermodels and Hollywood actors, you’re probably not going to have much luck. You need to spot a need that your customers have. To do this, you’ll need to keep your finger on the pulse of what’s happening in your area of interest. You need to keep yourself updated with new activities and projects  in your industry.

Build your brand. Every single thing related to your brand is a part of your business. If your car is branded with your company’s name, you’d better drive carefully. If someone is paid to answer the phone for your business, they better know how to handle callers. You are going to need to connect with your brand on a personal level so that clients think of it as an industry leader, influencer and expert. When journalists think of your industry, they know they need to contact you for a quote. You’ll need to make sure you know who your target market is and that you’re connected to them when they want to have conversations. You should also be certain your brand is known for its excellent service. When all of these factors come into play, that’s when you can begin to grow your business to the next level. That’s when you know it’s time to contact asset finance companies in South Africa about securing your next big line of credit.

Pivot your business offering. You’re not going to want to do this too soon. But there will come a time when you need to diversify your business’s offerings. Be sure to stick to related products or services, otherwise your business may begin to feel disjointed. This might confuse your customers and push them toward your competitors where they’ll be sure of what they’ll be getting.

Get yourself online. As the world becomes increasingly digital, it’s become essential for every business to have an online presence. When your customers want to check on procuring your services, the first place they’ll search for you is Google. No one uses a phone book anymore. There’s only one place to go for suggestions and solutions. It’s important that your website can be found by anyone who looks for it by making use of SEO strategies. You should also make an effort to use social media to your advantage. This has become increasingly difficult as social media has begun to use algorithms which prefer the companies which are spending money on ads. So, it might be very likely that you’ll have to put some money behind your efforts.

Make sure you take your time to launch and grow your business slowly. That’s the best way to make sure it’s a sustainable success. But, importantly, don’t wait too long to grow your business or you’ll never get anywhere.