Tag Archives: Website Landing Page

The Importance of your Landing Page

A landing page is the first page that a visitor to a website “lands” on when clicking on a link or submitting a URL.

These landing pages are used by advertisers to welcome visitors to the page after they click through. The effectiveness of your landing page can be measured by how well the click-through rate relates to the end goal of the website, whether that be for downloads, subscriptions, sales, etc.

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