Volunteering might not sound like something that could boost your business, but customers see companies who volunteer as being more honest, trustworthy and authentic than others. And customers are the backbone of any business.
So, not only does volunteering help the cause you choose, it could bring in more business too. You could donate time or money to Doctors Without Borders in Kenya, or you could choose to help an animal charity by donating food and blankets. If you are not convinced you should look into volunteering to build your business, read on below for the top ways it can help.
It helps to encourage healthier employees
Your employees might enjoy working for your company, but volunteering can make them happier and healthier in other ways. If you are doing something you enjoy and feel good about, the neurotransmitter known as dopamine is released. Dopamine is known as being able to improve your well-being, your capacity to learn and your happiness.
Happier employees means healthier employees, which is one of the major benefits of volunteering. With healthier and happier employees, your business will flourish and productivity levels will rise. Even if you only spend an hour at a charity handing out soup and bread for the homeless, you will notice a marked improvement in the mood of your employees. Be sure to ask them for ideas on which causes are meaningful to them so everyone feels included.
You will have a chance to network
Volunteering for charities such as Doctors Without Borders in Kenya allows you to network with other like-minded people and businesses. You might meet business leaders and other entrepreneurs who can help to take your business to the next level, or other businesses from your industry with whom you can form amicable partnerships.
You might find a contact who can help your business with a resource or service that you do not have the time or resources to fulfil. While you are certainly not volunteering with business or recruiting goals in mind, you might find a young, talented person who would be the perfect fit for your company. You could give them your business card to use when the time is right or you could offer to set up an interview once their volunteer period is over.
It will boost creative thinking
Volunteering for organisations, such as Doctors Without Borders in Kenya or other countries, requires you to be able to think on your feet. And this means you have to be able to think creatively. Unique and positive activities will encourage creative thinking in your employees, which will translate into their daily working lives.
As a business owner, you need to be able to think creatively and handle pressure without cracking. Volunteering is the perfect way to do this and you will be helping a worthy cause at the same time. Being a part of something good and meaningful will motivate your employees to continue operating at the best level possible, including thinking creatively about solutions for business problems.
You can generate publicity
Volunteering is all about giving back, but it can also help your business to generate more publicity. For example, if you are a boutique clothing store, you could donate half of your unsold stock to a homeless shelter or marketing companies could offer to improve the social media presence of animal shelters.
You can use these volunteering opportunities to generate publicity for your business. Post to your business’ Facebook page about a project you have been working on or send out a press release about a charity you volunteered for. It will allow clients and customers to see your business as more “human” and authentic and it will bring in more revenue too.
Improve the skills of your employees
As a business owner, you know how important it is to have employees with updated skills. But you might not have thought that volunteering can help to improve these skills. They will learn how to be more organised, how to manage their time and could even learn some unique skills, depending on the organisation or charity you choose to volunteer for.
Having employees with improved skills will boost your business by making them more productive and knowledgeable. They will be able to bring more to the table after volunteering and could even have some interesting ideas for solutions that you might never have thought of before.
Help others and help yourself
Volunteering is something that not only helps the cause but the people who are giving aid too. You will feel happier and healthier after volunteering, as will your employees. You will also have a chance to network with other business leaders and industry experts as well as the chance to generate publicity for your brand. So, why not look for a local charity or cause that needs a helping hand and offer your services to them? You will be providing assistance to those who need it the most and boosting your own business at the same time.