If you’ve been working hard on the day-to-day operations of your business and neglecting your business’ online presence, you’re not alone. It’s easy to get caught up in immediate needs, and once you have a website up and running, it’s even easier to call it a day. Staying on top of your company’s online presence, building it, nurturing it – and, unfortunately, sometimes putting out fires – should be on your to-do list every single day.
Here are six steps for boosting your company’s online presence.
Two days a week or more is ideal, but if you can only commit to blogging once a week or twice a month, then do it. Blogging feeds your website with new content that attracts visitors and holds them on your page longer. A regular blog update shows that your company is active and has valuable information to share. Google will also index your site more favourably if it has regular updates.
A great way to get your name out there – and a link back to your website – is to provide blog posts to other websites whose audiences overlap with yours. Contact the owners of these blogs and make them a proposal. Perhaps they’ll want to provide you with a blog post for your blog as well. More content in more places – everyone wins.
Be active on social media
Shout it from the mountaintops – in other words, from your Facebook or Twitter page. Post content on the social media channels that make sense for your business, and also take the time to read and comment on what others post. If you don’t have someone to run your social media platforms, perhaps you could hire someone who did a media, writing or marketing course. When posting, aim to share material that’s likely to engage your prospective customers and get them excited about having a conversation with your company.
Monitor social channels
Keep tabs on what others are posting about your business on various social platforms. Thank users for praise and address any negativity or concerns. There’s a real art to this, though – don’t fall victim to unproductive back-and-forth.
Contribute to expert forums
Be active on expert online forums related to your industry. Over time, sharing good advice and contributing to conversations will give you a reputation as a thought leader in your industry. You can also use LinkedIn to find other industry professionals you can reach out to.
Stay on top of trending topics in your industry
Make sure your brand’s image stays consistent with important trends in your industry. Keep your online presence up to date, and always look at your online efforts with a view of improving them and tweaking your image accordingly.
It’s one thing to boost your company’s online presence in general. Now you need to nurture it. Make sure you monitor your company’s online reputation, respond quickly to any negativity, and connect with your prospects on a regular basis. Boosting your online presence can be time consuming, but it’s effort well spent for the long and short-term vision of your company.