Tag Archives: sales and marketing course

How to be an effective communicator

 

Communication is an important skill to learn, whether you’re in public relations or finance. It’s vital to know how to get your point across without upsetting or offending someone else in the process. Being an effective communicator will take you far in life. You’ll need it to ace that interview and land your dream job or influence your employees.

Here are key ways to improve your communication skills in the workplace.

Listening skills

Lisa Kirk, an American actress, was quoted as saying, “A gossip is one who talks to you about others, a bore is one who talks to you about himself, and a brilliant conversationalist is one who talks to you about yourself.” Listening is crucial to communication in the workplace. No one likes to speak to someone who dominates a conversation and thinks their opinions are the only ones that count. We’ve all had experiences with one-uppers, the people who always try to top your story. If your dog can do ten tricks, theirs can do 20. Listen to what others have to say and you’ll likely be able to see things from their perspective.The easiest way to be a great conversationalist is to enhance your listening skills and give your colleague your undivided attention.

Listening is a skill needed, whether you’re starting out as an intern or you’re the CEO of a major corporation.

Constructive criticism

Nobody likes to be criticised, but if it’s constructive it can help you. Criticism can go a long way into making you more productive, enhancing your skills and building your character. Be open to what others have to say and you’ll advance in the workplace. It’s important that when you make mistakes, you learn from them.

Presentation skills

At some point in time, we’ll all have to give a speech in public. It could be at a wedding or at work. And it’s a skill we should try to enhance. Some people are compelling speakers and others need tools to help them become better. Practice makes perfect. When you have to do a presentation at work, make sure you practice your speech in front of others at home first. If you fill your whole speech with um’s and ah’s and you fumble through your notes, it’ll come across as if you’re unprepared and lack confidence. And you may just find yourself wishing the ground would open up and swallow you because your presentation isn’t going as planned.

Respect

You may get into a disagreement with a colleague at some point but, even if you feel the other person is wrong, it’s important to remain respectful to create harmony in the workspace. For example, if you’re a leader and you’re rude and disrespectful to your employees, you’re not likely to influence or motivate them. Yelling and screaming at your employees will only humiliate them and make them less productive. Make sure that your tone is calm and you never raise your voice.

Remove distractions

When someone is talking to you, don’t fiddle with your phone or look around the room. The person you’re talking to could interpret your behaviour as rude. Your body language communicates a lot and may be sending a message you don’t want to convey. For example, if you talk with your head down or cross your arm or legs, you may be sending a message that you don’t want to be there.

Open mindedness

In order to be a great communicator, you have to be open to what others have to say. If you’re not open to listening to what the other person has to say, it defeats the point of the whole conversation.

Appreciation

As a leader of a group, you need to show gratitude to your employees. Showing your appreciation to your employees will motivate them to work harder and give you their absolute best.

Wording

When sending out an email at work, be careful of how you construct it. Use exclamation marks only when necessary and be careful with humour because it can easily get lost in translation. Always respond to emails in a timely manner.

Different styles

We are all unique and that’s why you should learn different styles of communication to cater for everyone’s needs, especially if you’re a leader. There are visual communicators, auditory communicators, kinesthetic communicators and auditory digital communicators. A good leader has to know how to communicate to each person in order to be an effective communicator.

Communication can be tricky because we all come from diverse backgrounds and there can easily be breakdowns in communication. It’s important to develop communication skills as they help build a successful company. Excellent communication skills will help you whether you studied a sales and marketing course or want to make a speech at your sister’s wedding.

 

How to market your small business effectively

When budgets are tight, marketing might be the first expense you look to cut. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Well, email and social media marketing are just the start. Here are six marketing strategies that can help you market your small business on a shoestring budget.

Craft an elevator pitch

You should be marketing all the time – wherever you are. Therefore, you need a compelling elevator pitch. Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention. If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. You can learn more about this by doing a short sales and marketing course. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.

Leverage your community

You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?  Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time. Then search for opportunities to get in front of your customer with your marketing message.

Network

There’s no better way to build a business than to get out there, shake some hands, and get to know people. Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.

Give a speech

A lot of people hate public speaking. However, there are many organisations looking for qualified, subject-matter experts who can present to their groups. Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside: the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.

Build relationships

It’s a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing. Ask customers for their email addresses when they visit your store or website. Then, make your communications informative, helpful and professional – something your customers will look forward to receiving.

Give it away

If someone has the opportunity to experience your product or service, chances are they’ll want to purchase more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they’ve been able to experience first.

These inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.