To be or not to be that is the question. You may be considering a career in sales but you’re not sure if you’re the right fit. Your hesitation could come from all the negative stories you’ve heard about the profession. And now you’re just not sure you’ll make the cut. You should do an introspection and ask yourself if you have what it takes. Are you fanatical about making a sale? Do you not take no for an answer? Do you have an outgoing personality? If you answered yes to these questions then sales could be for you.
Here are a few things you should know before pursuing a sales career path
There are people who thrive under pressure while some just crumble under it. When you’re a salesperson you’ll deal with intense pressure because you’ll have to meet daily targets and deadlines. In order to perform well you need to know how to manage stress.
A good salesperson needs to have good communication skills. They need to master the art of conversation. For instance, you shouldn’t dominate a conversation, you should give room for the other person to have their say.
These are the 4 barriers to effective communication:
Using technical language – if you use acronyms and technical jargon which is only relevant to your profession then your customers might not understand you. You should be clear and concise when you make your sales pitch.
Lack of concern – if you show a lack of empathy towards the customer you won’t persuade them to purchase what you’re selling.
Judging the other person – a major block to communication is criticising or belittling another person. If you want to influence your customers and grow sales, then you should avoid judging them when you’re talking to them.
Lack of attention – You need to make the customer the centre of your universe. And the best way to do that is to pay attention to what the customer is saying and listen to them.
A salesperson needs to have good listening skills. You need to give your undivided attention to your client. Scrolling through your phone or interrupting a customer while they’re talking isn’t likely to score you brownie points. Focus on what they’re trying to convey in order to cater to their needs. If you don’t listen to the customer then you’re not likely to win them over and understand what they want.
Extroverted personalities are often talkative and thrive in social settings and make amazing salespeople. A salesperson has to be a people’s person and be able to form relationships quickly.
Personality sells. People are attracted to warm, positive people. A salesperson should be energetic and have a radiant personality. The friendlier you are the more people will be drawn to you and be able to open up.
Confidence in your product
If you want to have the customer eating out the palm of your hands, you need to be confident about the item you’re selling. You need to believe in the product and its value in order to successfully persuade your customers. And if you’re not confident, you’ll instil doubt in the mind of the customer you’re trying to persuade.
Willingness to improve
You should be willing to improve on your craft. No matter how good a person is at something, there’s always room for improvement. And a good salesperson knows that. You could buy books, read articles and attend seminars. Acquiring more knowledge will help enhance your skills. The more you learn about sales, the more you’ll be able to influence others.
A great salesperson knows that even when the going gets tough, they shouldn’t give up. They know they should persevere even when faced with challenges and obstacles. You need to be able to bounce back even though you had bleak sales in the previous month. When you’re a salesperson you’ll deal with ups and downs and you need to know how to keep yourself motivated through those times.
A salesperson needs to be fixated on reaching their goals each day. Always keep your eye on the prize and be achievement orientated. Your aim should be doing better than your previous records and others in the team.
Whether you’re studying a marketing course or just want to pursue a career in sales, you need to determine if you’re the right fit. Otherwise you’ll be frustrated and lack motivation. As a salesperson you’ll need to be confident, persistent and have a strong desire to win.