In the increasingly difficult to get noticed in a world swarming with information. Everyone wants to be at the top and thus needs to find a way to get there. Being good isn’t sufficient any longer and we need to figure out the various ways we can get noticed in today’s furious online culture – where information is instant and consumption is particular.
The first thing people think of is that you need expensive marketing budgets: billboards, TV adverts, giant posters. Some of the most expensive adverts cost in the tens of millions of British Pounds. But, for the average small business, we simply could not afford such expenses.
But your budget need not be about having lots of money – or, indeed, even about money. Primarily, you can market yourself primarily on time and energy. One of the best, and most powerful and efficient, ways to do this is to market yourself properly on social media.
You need to learn how to engage directly with customers, using services like Twitter and Facebook. But just because you’ve signed up and have a profile doesn’t mean you’ll be doing it correctly.
As Entrepreneur notes:
“Just like a person who constantly talks about himself, a company that never stops selling on social media is a bore. Don’t use every post and tweet to tout your product or service. Instead, mix in some links to interesting stories that are relevant to your industry and community, as well as personal posts, such as a fun anecdote about your office culture.”
Another good way is to become a resource for HARO.
“From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for.”
If you or your company is then taken up as an authority, you could find yourself being given a platform in some of the most read spaces online. It might important to keep track of this and then request links back to your site if you are mentioned.
Of course, all this won’t make sense if you don’t have a website. Maintaining your website is essential, as today most of your customers are more than likely finding out about you online – thus will be presented with a first impression with how they are presented to you digitally.
All of this, of course, doesn’t make sense if your own office is lacking. Keeping your equipment up-to-date is essential in order to not lose connection and staying ahead of the game. It might mean you need to consider asset finance, but considering you’re paying to stay connected, it is a priority you must maintain.