Tag Archives: marketing

How to grow your career in content marketing

In the digital age, content marketing plays a vital role in a successful communications strategy. The internet is filled with thousands of content sources, so if you want to create awareness around your brand, you need to work extra hard to have your content recognised above your competitors. The key is to create engaging content so that you can boost your traffic which leads to conversions, and grow your bottom line.

Without the right content, your campaign won’t work. And this is where content marketers become important. To be a content marketer, you need to have a specific skill set to be able to excel in the digital world. Here are a few of the most important content marketing skills needed to grow your career:

  • Build your writing knowledge

If you’re dealing with content and words on a daily basis, you need to be skilled in this department. You need to be comfortable with writing and have a deep understanding of the English language. On that note, it’s important to understand the difference between print writing and writing for a digital website.

A good place to start improving your skills is to start off as a copywriter or in a content producer position and familiarise yourself with marketing through the various digital marketing courses. This will prepare you for marketing management and wrap your head around the various writing tones, phrases and words used to deliver content on behalf of brands. Writing for companies will teach you how to market their products or services, and monitor the performance of each piece of writing. If you see that something is not generating traffic or awareness, learn from your approach. Digital writing is different to print as you need to incorporate various keywords into your writing, in order for Google to promote your content.

Content writing changes by the day, much like the digital space. You need to keep educating yourself about the internet and follow your competitors online. This will give you an indication of what works and what doesn’t. And that will teach you how to improve your writing according to a specific market.

  • Develop your technological skills

As mentioned, digital writing is a completely new ballgame. You will need to be familiar with working on a computer and the various digital marketing tools used to steer your content ideas. Most content marketers create content for different websites, therefore you need to be skilled in content management systems such as WordPress. Technical skills such as this as well as search engine optimisation (SEO) and a brief understanding of coding, will help to boost your career opportunities as many companies are looking for people who are already skilled and trained in these tools. Before you consider pursuing this career path, make sure you do your research on these applications to help better your knowledge of the online world.

  • Connect with your creative side

Creativity is a skill that you need to learn. Of course, there are some people who are certainly more creative than others, but you need to cultivate your own creativity. This can be achieved through creative activities such as reading, painting, drawing, poetry and more. If you have an eye for design, it’s a bonus. Having these creative abilities will ensure that you write better and deliver impressive results.

  • Learn how to research properly and efficiently

As mentioned, the digital space allows you access to thousands of content sources. In order to keep up with the industry and the latest trends, you need to educate yourself and keep informed about the latest news. Google allows you to research absolutely anything about the industry, and learn from it.

When you are writing fresh, new content, you need to stick to the latest sources and ensure your content is up to date. Poor researching skills and information can give you a bad reputation as a writer. The internet is particularly useful when researching about customer behaviour and trends. You will learn more about the type of content they like or dislike, and based on their actions, you will be able to adjust your approach to suit their needs. The same goes for a brand’s competitors. You will be able to leverage the internet to create unique and creative campaigns for your client, based on research and current trends.

  • Focus on developing your own personal brand

Lastly, the most important way to showcase your skills and jumpstart your career is by utilising social media platforms and creating your own online portfolio to generate awareness for you and your talents. You need to learn how to sell yourself to others, and this can be learned through sales and marketing courses. Find your position in the market and make sure that you keep your personal brand fresh.

These platforms are ideal when looking for a job in content marketing or even freelance work as people will be able to learn more about you. Take advantage of the digital world and connect with influential leaders in the field or network with professionals who can guide you in your career.

5 ways to help grow your landscaping business

Landscaping is one of those industries that aren’t always stable. Whether you specialise in fencing, decking, artificial grass or the entire spectrum of garden layouts, here are a few tips that will help you grow your business and increase your leads no matter what your service offerings are:

  • Quote your jobs professionally

Because landscaping for homes or business parks is a luxury for most, people want to be able to ask for a quote and be given one up-front in return. Having a clear and concise quoting system will truly make your business seem more efficient. For example, if you’re pruning bushes or setting up a diamond mesh fence for a customer, invest in a good quality software package to assist with your quotes.

Estimations are no longer credited because they often go beyond the amount estimated, which is not acceptable for people who are committing to big, expensive jobs. If you start relying on a computer program to quickly spit out quotes that also include a breakdown of everything that is included, you will be able to make a good first impression and keep customers happy with your honest, efficient service.

Another perk of having the right cost estimations at hand is that you will eliminate any miscommunications through verbal agreements. Once you have something on paper, which is signed by both parties, you will always have something to backup your word.

  • Schedule your jobs properly

In such an on-and-off industry, it’s completely understandable that you’re not always going to have a busy schedule. However, this cannot rub off onto your customers. You need to schedule jobs accordingly and make sure that you have a set plan on when you’re going to be meeting with your customer for their diamond mesh job. It cannot be on your time, it also needs to suit them. In busier months, you’ll be thankful for this as things can quickly get out of hand. Track your business through CRM tools and applications which help you keep to schedules and plan your days accordingly.

  • Hire the correct staff for the job

From marketing your business to transporting the goods and processing your invoices, you cannot be one person who does everything. Depending on how busy you are, you will need to hire people who can take on these jobs without having to put extra pressure on yourself. Some of the most important landscaping roles include general assistants who can do maintenance and diamond mesh installations, licensed chemical applicators, a financial person who can put through jobs and quote on them, general office staff who can assist with any last minute admin issues and someone who can handle your digital marketing. Owning a business in a digital-driven world means that you will need to venture into this space. Someone will have to boost your business on social media and connect with customers on a daily basis.

Because this is such a yo-yo industry, it might be best to contract these positions or hire freelance individuals who can assist you when you need them most. The same goes for contractors and suppliers who supply your stock. You never want to put yourself in a difficult financial position, unless you have signed on retainer clients that are bringing in a constant flow of money.

  • Revamp or rebrand

On the back of the previous point, make sure your website is telling the brand story you want people to see and feel. Updating your website or rebranding your business’ look and feel can bring you great benefits. If you’re someone who still has the same, unchanged website since the early 2000s, it’s time to step things up a notch. Speak to a digital agency or someone with enough knowledge and industry know-how to help you create something that is mobile-friendly and optimised for search. By search, it means that the minute someone searches for landscaping companies near them, your company will show up.

  • Expand your expertise

Lastly, if you want to keep up with competitors around you, you’re going to need to think outside the box with your marketing abilities and start incorporating new ideas into your business offerings. For example, if you’re only offering diamond mesh fencing, perhaps you should consider pushing wooden fencing targets. The same goes for mowing lawns. With water conditions being uncertain, try looking at artificial grass. When you start to offer a variety of different services, it will set you apart from your competitors.

Marketing on a tight budget

Money in business is always tight. And even more so when starting a business. There are so many initial costs, renting costs, monthly expenses and business expenses. Now you want to add in a budget for marketing?

The marketing department can easily be overlooked and brushed off as not a priority cost to the company. But the truth is, if you want to bring business in and find more clients, marketing is essential to do that. And there are budget-friendly ways to efficiently market your business so, cut down on the take-away coffees if you need to, it’s time to go for marketing courses, create a budget and get your business out there.

Piggyback

So there are shortcuts for most things in life. And when it comes to marketing, there are some shortcuts here too. Piggyback marketing is when you use the success of another brand to boost your own marketing campaigns. But it obviously happens in a more professional way.

Find a company with complementary products to your own, and they’ll end up incurring most of the marketing costs on your behalf, while your product offers additional value to the complete package.

Target

You’ll save yourself a lot of time and money if you thoroughly define and research your target market and audience. Focus on the market of customers that are near to you, it’s more cost-effective and, especially if you’re just starting out, it makes the most sense. Why spend all your marketing efforts on an audience who are miles away from you and not aware enough of your brand to drive all the way just to buy your product?

Newsworthy

Get involved in innovative or community-change projects that will be worth mentioning in the media. Call in to local radio stations, make your way into the local newspaper and get people talking about you and your business. There are many simple ways to get free publicity for the company which won’t require a cash budget, just some time set aside to put in a bit of effort.

Referrals

Love the customers you already have. It can’t be over-stressed how important it is to keep current and returning customers, well, current and returning customers. As a small business with a tight budget for marketing, these people are what keep your business afloat. More than that, they have the ability to serve as marketers for your brand.

Ask your customers for referrals or testimonials that you can put up online or have them share within their own circles. Word-of-mouth marketing is a traditional marketing method, but should not be underestimated. Words have power, as do satisfied or dissatisfied customers.

Internet

The internet truly is a wonderful medium for marketing. Three channels that we’ll look into include email marketing, website and social media marketing.

There are free email marketing platforms, like MailChimp and Constant Contact, that allow you to send out mass mailers to a customer database you create. They are painless, have free templates and are a great way to communicate and share with your audience.

Another marketing method made possible by the Internet is creating a website. Again, there are free website platforms for you to make use of and having a website linked to everything you market will drive traffic to the site and, ultimately, to your store. Use your website to create tailored content that is brand specific to your business and promote your business message.

And then we have social media marketing. Facebook, Twitter, Instagram, Youtube and LinkedIn are top social media platforms to work with to run organic or paid marketing campaigns (paid campaigns that work according to your budget).

In the online world (and the real world for that matter), quality is king and you’ll be wasting your own time and money if you skimp on quality to save a few bucks. It’s a quick way to establish your reputation as cheap and not be taken seriously or as a professional business. You need to be aware of what you put out there and how people respond to it.

Measure

Whatever you do end up doing with your marketing department, be sure to test different methods, measure success and analyse pitfalls. There will always be room for improvement, whether it’s from marketing during a certain time of day or knowing when would be the perfect time to extend your range.

Measure the statistics, change it up, and measure it again. It’s an ongoing cycle and you will learn what works for your brand and what you should never do again. Hopefully, you’ll start seeing an increase in ROIs from your efforts and you’ll be able to implement new marketing strategies that you couldn’t previously afford.

Why marketing management might be the career of your dreams

In the world of marketing, limits does not exist. With the amount of knowledge and opportunity available through a career in marketing management, every skill that you learn is bound to be utilised in everything that you do. So, if you’ve got a way with words, create beautiful images or really connect with people, this could be your dream career. Here are a few reasons why studying marketing is such a brilliant choice:  

Welcome to a very dynamic environment

From traditional marketing to today’s new-age digital marketing approach, the industry is constantly evolving. And along with the ever-changing technology advancement, and the amount of ideas you get to be exposed to on a daily basis, the advertising and marketing industry is mind-blowing.

In the old days, marketing either meant long, boring advertisements, horrible telesales calls or sales people actually pitching up at your front door. But with the internet adding so much value to marketing, social media and mobile have really given us new, unexpected digital marketing opportunities. It’s honestly never been easier to find a digital speciality to thrive in. And more importantly, it’s the way of the future.

The creative exposure is endless

From writing to design and film, the rewards you get from marketing are endless. On top of being creative, your growing knowledge in media and technology advertising will bring new challenges, some of which include messaging and communication. You will need to be prepared for the unknown, and to continually work at new ways to approach a problem and solve it with an ‘outside the box’ solution.

You can expect traditional marketing courses to teach you anything from the basic marketing principles, to marketing communication, sales, market research and more, otherwise the digital world offers a whole lot more. Both will teach you how to incorporate creative elements that few jobs nowadays actually instill.

You will get to meet and connect with loads of fun people

Marketing in 2017 is about effective communication and creating relationships with people beyond the sales pitch. It’s all about communicating with people and convincing them to invest in your product or service. For this, you really need to understand people’s behaviours and what makes them tick.

Each role is specific, for example, an account manager needs to be able to get along with, and engage with clients, a market researcher needs to be in touch with market trends and the needs of their audiences, and a public relations professional needs to be able to deliver news and information.

With customer journey’s playing such an important role in your marketing strategy, in order to effective in what you do, you need to be able to put yourself in someone else’s shoes and understand how they think and feel. This kind of thinking also encourages teamwork and development, and teaches you how to develop and nurture creative ideas. If you love collaborating with others, this is perfect for you.
The opportunity for progression is great

Marketing companies can be divided into the agency side and the client facing side. In the client side, you will be working with the marketing department of a business or public sector, where the agency side means that you will actually be doing the advertising and marketing for those businesses and organisations. You deliver the work that was discussed with client service, and then they communicate that to the external client. Each side is completely different and requires a bunch of different skills.

When you start in client service, you can expect to be doing assistant work and helping out with client tasks, at entry level. When you move up, you can expect to manage your own clients, and your responsibilities will become a lot more stressful. On the agency side, the different opportunities available are linked to your skillsets. These positions can range from content and development, to project management, public relations and market research. For individuals who possess strong people and negotiation skills, the ideal role for you would be media buying, account managing or directing.

It’s vital to business and all industries need it

Say what you want, but marketing is essential to all industries and organisations. Whether it’s education, fashion, retail, NGOs or agricultural, every business needs some form of marketing to succeed. By applying for any one of the various marketing courses, you can help drive the success of any business.

Overall opportunity

When you think about marketing, it goes far beyond strategy. Be it traditional marketing or digital, this industry allows you to be passionate about various different roles, some of which include copywriting, graphic design, analytics, account management, web development and more.

The most important thing is to just have people skills. From there, the diversity is endless, and you learn skills that will be needed to most professional environments. If you love creating ideas (and putting them to the test), designing something, or getting technical, the creative world has much to offer. And depending on your current skills, the ability to move within, is certainly a motivator.

Why marketing is important in business

question-mark-2492009_1920What is it that makes marketing such an important asset in business ventures? Why should companies focus on growing their marketing department? Product, price, place, and promotion are the four Ps of marketing. Anyone who has completed marketing courses will know this. These four Ps are why you need marketing strategies in your business today.

Sets sales

Product specifications are being marketed to a selected target audience through chosen promotional channels. This is bound to set your sales numbers on a steadily increasing route. This is the department that makes known who you are as a business, what you offer and how you can meet their needs as a potential consumer.

One mistake most companies make in the time of a recession is to cut marketing funds and efforts. Instead of cutting it off completely, rather downscale and be smarter with regards to your marketing efforts and platforms. Consumers may be spending less money during this time but they are still spending money nonetheless. Use that motivation to keep pushing your value product offers and focus more on your already-loyal consumers. You will be one of the few companies with your name still being spoken about.

Marketing makes your business known and without it, your client base would only consist of family, friends, and passers-by.

Builds brand identity and business reputation

Marketing is a platform to build your brand identity, your name is out there and people know what you’re selling, but now it’s time to get to know who you are as a business. It’s important to understand that you are people selling to people. Regardless of how huge your corporate company is, consumers are reassured by the fact that there is a human being on the other side of the line. Social media marketing and profiles is a great way for clients to get an idea of what goes on behind the scenes and can put faces to the names that sign off on their email conversations.

Marketing makes it possible for you to let clients know what your values are as a company and lets you show them how you live them out through your business and offerings. In this way, it helps build your business reputation and helps customers feel comfortable in what they are supporting by choosing to do business with you. It also gives potential customers the insight they need to make the brand switch or give your business a try.

Clever competition

In a world of competitive markets, even the marketing efforts of competitor companies can help you. Marketing is important to stay updated with where the marketplace values lie and, in turn, you can adjust and redirect your marketing strategy accordingly.

When advertising against competitors, keep it fun (not detrimental to the brand of another company) and keep it smart. Make use of the advertising slots in their Facebook and Youtube video campaigns and use their social media profiles to create a target audience segment based on their followers. All’s fair in open advertisement placement.

Channels communication

When it comes to advertising and mass media marketing, there isn’t a lot of room for two-way communication. You are directing data at your target consumer and they just have to take it in. With the rise of social media platforms, there is now the opportunity for consumers to talk back.

Making marketing inclusive means you can better understand what it is people want, need and demand. In turn, you can use this to make sure you are the company they turn to. Tell a story and start a conversation with social media marketing. Encourage comments and sharing and you will have consumers valuing your interaction and you will be gaining ideas for future campaigns and product upgrades.

Inspires innovation

Lastly, marketing is important in business because it inspires innovative thinking. Marketing is an ever-adapting department that needs to be able to manipulate all types of updatable medias and harness the power of whatever is #trending on a weekly or even daily basis. New ideas are constantly sought after to make your business stand out above the rest and bring the edge that consumers are looking for.

Marketing makes the consumers eye-line stop on your product sitting on the shelf instead of browsing over it to land on the more recognisable brands. Marketing is undeniably important in business and you don’t want to find out what your business would be like without it.