There was a time when social media was considered by some as a passing fad. Something that the kids were using that businesses couldn’t really benefit from. Over time, the skeptics were proved wrong. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a free way to reach them. Social media for businesses is no longer optional.
Businesses big and small are realising the huge benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers. Long gone are the days when your secretary was the first point of contact between the outside and your company – that role is being replaced by websites and social media profiles.
Here are a few benefits of social media marketing for your business.
Increased brand awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you’ll be engaging with a broad audience of customers. To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners and sponsors to like and share your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that’s shared will be introduced to a new network of individuals. Which then can lead them to becoming potential customers, and the more people who know about your business, the better.
More inbound traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilising social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website. Also, every bit of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviours. With different people come different needs and different ways of thinking.
Higher conversion rates
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanisation factor. When brands are interactive by sharing content, commenting and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies. People use social media platforms to stay connected to their friends, family and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality.
Better customer satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanising your company. Customers appreciate knowing that when they post comments on your pages, they’ll receive a personalised response rather than an automated message. Being able to acknowledge each comment shows that you’re attentive of your visitors’ needs and aims to provide the best experience. Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question about mining equipment finance, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
Improved brand loyalty
One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand. It important to regularly engage with consumers and begin developing a bond with them. Social media isn’t just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There’s one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilise social media platforms and build your presence. Be communicative, connect with your audience, share content and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you.