Landscaping is one of those industries that aren’t always stable. Whether you specialise in fencing, decking, artificial grass or the entire spectrum of garden layouts, here are a few tips that will help you grow your business and increase your leads no matter what your service offerings are:
- Quote your jobs professionally
Because landscaping for homes or business parks is a luxury for most, people want to be able to ask for a quote and be given one up-front in return. Having a clear and concise quoting system will truly make your business seem more efficient. For example, if you’re pruning bushes or setting up a diamond mesh fence for a customer, invest in a good quality software package to assist with your quotes.
Estimations are no longer credited because they often go beyond the amount estimated, which is not acceptable for people who are committing to big, expensive jobs. If you start relying on a computer program to quickly spit out quotes that also include a breakdown of everything that is included, you will be able to make a good first impression and keep customers happy with your honest, efficient service.
Another perk of having the right cost estimations at hand is that you will eliminate any miscommunications through verbal agreements. Once you have something on paper, which is signed by both parties, you will always have something to backup your word.
- Schedule your jobs properly
In such an on-and-off industry, it’s completely understandable that you’re not always going to have a busy schedule. However, this cannot rub off onto your customers. You need to schedule jobs accordingly and make sure that you have a set plan on when you’re going to be meeting with your customer for their diamond mesh job. It cannot be on your time, it also needs to suit them. In busier months, you’ll be thankful for this as things can quickly get out of hand. Track your business through CRM tools and applications which help you keep to schedules and plan your days accordingly.
- Hire the correct staff for the job
From marketing your business to transporting the goods and processing your invoices, you cannot be one person who does everything. Depending on how busy you are, you will need to hire people who can take on these jobs without having to put extra pressure on yourself. Some of the most important landscaping roles include general assistants who can do maintenance and diamond mesh installations, licensed chemical applicators, a financial person who can put through jobs and quote on them, general office staff who can assist with any last minute admin issues and someone who can handle your digital marketing. Owning a business in a digital-driven world means that you will need to venture into this space. Someone will have to boost your business on social media and connect with customers on a daily basis.
Because this is such a yo-yo industry, it might be best to contract these positions or hire freelance individuals who can assist you when you need them most. The same goes for contractors and suppliers who supply your stock. You never want to put yourself in a difficult financial position, unless you have signed on retainer clients that are bringing in a constant flow of money.
- Revamp or rebrand
On the back of the previous point, make sure your website is telling the brand story you want people to see and feel. Updating your website or rebranding your business’ look and feel can bring you great benefits. If you’re someone who still has the same, unchanged website since the early 2000s, it’s time to step things up a notch. Speak to a digital agency or someone with enough knowledge and industry know-how to help you create something that is mobile-friendly and optimised for search. By search, it means that the minute someone searches for landscaping companies near them, your company will show up.
- Expand your expertise
Lastly, if you want to keep up with competitors around you, you’re going to need to think outside the box with your marketing abilities and start incorporating new ideas into your business offerings. For example, if you’re only offering diamond mesh fencing, perhaps you should consider pushing wooden fencing targets. The same goes for mowing lawns. With water conditions being uncertain, try looking at artificial grass. When you start to offer a variety of different services, it will set you apart from your competitors.