If you started reading this article, there is a high probability that people aren’t falling over themselves to make bookings. You’re looking for answers as to why not. Could it be that the croissants aren’t soft enough? Is the room too cold? It could be something this simple…
Or could it be because you’re not marketing the venue properly?
If potential clients don’t know that the hotel has a conference room or meeting venue, it won’t matter how great the food or perfect the conditions are – because they won’t come.
Here is how to get more bookings, more often:
Go to where the clients are
The first order of business is to find potential clients. The most logical place to start would be businesses in the area. Then find out which magazines they read and where they spend their lunch hours. Your advertising efforts should be concentrated around these three areas.
Secondly, approach events planners known for organising conferences and speak to PA’s. Offer to take them on a tour of the venue. This will establish a relationship and give them the opportunity to see the facilities for themselves. Nothing else will give them a better feel for the venue.
Harness the power of the internet
Create a page on your website dedicated to the conference and meeting venue. It should be easy to find and ideally it should be possible to reach it with one click from the homepage.
Once the page is up and running, get a professional to write a short article about the venue to submit to other websites. These could be industry specific or related to tourism (to snag international clientele).
Lastly, get the venue listed on local conference venue directories. This is an extremely cost-effective way to create awareness of your hotel and its conference and meeting rooms.
Please take note that you should include all available and appropriate information in the advertising. This would be the hotel’s address, the rates, the facilities on offer and the room’s capacity. Provide contact details as well so that people can easily get hold of you if they have questions.
It is of course not enough to get delegates to your hotel, it’s even more important that they return. You can achieve this with the following strategies:
- Competent staff: Conference attendees should want for nothing on the day, from arrival to departure. By making only your best staff available, expectations can be met and exceeded.
- Testimonials: Request testimonials from clientele and publish them on your website. In doing so, anyone that visits the hotel’s website would be able to see that others have had great experiences. This would make anyone more likely to make a booking.
- Discounts: Offer discounts for big groups or for booking another conference within a specified timeframe. Referral discounts work well too and will get the hotel’s name out there.
Business should pick up with all of these marketing and retention strategies put in place. But if it doesn’t, perhaps the problem is the croissants after all.