Tag Archives: career

Vital leadership skills every small business owner needs

Being a small business owner means that, other than entrepreneurial spirit, you will need to have leadership skills to succeed. You will need to be able to lead your team with ease and have an understanding of all aspects of your business, including financial accounting and marketing. If you are not sure what, exactly, being a leader entails, below are just some of the vital leadership skills you will need as a small business owner.

Organisation

Arguably one of the most important leadership skills you will need is organisational skills, and this pertains to every aspect of your business. Keeping your workspace neat and tidy will help to calm your mind, and keeping your business data in order will help to make your work more streamlined.

Keeping everything organised will help you to quickly access information and make quicker business decisions. You will need to be able to organise your contact information, tasks, sales information, and all the other moving pieces involved in bringing in new business, as well as understand your financial situation. This can be done by taking a diploma in financial accounting. An organised business is one that performs well and provides customers with outstanding service and experience.

Effective communication skills

Being able to communicate with your employees and your customers is essential to the smooth running of any small business. Communication is equal parts talking and listening, with listening being vital for meeting with employees and clients.

As a business owner, you can build your success by being able to communicate your goals clearly to your team so that they are able to implement them. Listening to the opinions of the people on your team will also enable you to become a better boss, and it can improve your business operations. Without the ability to communicate your value to potential clients, you are unable

Confidence

Confidence is more of a personal attribute than a skill, but it is important nonetheless. Without confidence, you are unable to inspire trust and respect in your employees and customers. Leaders need confidence in order to make decisions and stick to them.

Self-confidence is important for small business owners as you will need to convince clients to use your skills and buy your products. If you are not confident in your business and in yourself, this will shine through in your business and will increase your profits. Confidence is an attribute that is inherent in entrepreneurs and can be built on with courses and conferences.

Strategic thinking

Thinking strategically is important to  the success of any business. This means that not only do you have a vision for your business but the ability and drive to move forward with this vision. You are able to think on your feet and use all the information available to come up with a plan of action to reach your goals.

Strategic thinking is a leadership skill that can be applied to your entire business, such as marketing and finances. Strategic marketing means that you will look at what is trending in the media and use this to your advantage in your campaign. Using strategic thinking financially could mean that you take financial accounting courses in order to better understand your bookkeeping process.

Emotional intelligence

Being emotionally intelligent means that you are able to understand and control your emotions. It will help you to understand yourself and those around you, namely your employees and your clients. It also means that you are able to act diplomatically rather than simply following a whim or an emotional reaction.

Having empathy is a part of having emotional intelligence, and empathy is what drives a small business that wants to connect with customers and give them the best customer experience possible. You should be able to effectively demonstrate emotional intelligence and use it to form connections with your employees and clients. Emotional intelligence also means that you are better able to make smart business decisions with your head rather than your heart.

The ability to adapt

Having the ability to adapt to difficult situations is vital for any small business owner. Change in the economic environment is constant, and being unable to adapt to these changes is highly detrimental to your business success. The ability to adapt also means you need to have the ability to embrace change, too.

Leaders are also able to implement changes easily and efficiently in their business. You should be able to do this without disturbing the organisation’s balances and should provide your staff with help as they strive to adapt to these changes too. Adaptability is highly important in this digital world we live in, especially for small business owners.

Lawyers: think marketing isn’t necessary? Think again

As a lawyer, your services are always in demand. You may be a divorce lawyer helping couples come to amicable conclusions or a labour law professional dealing with the CCMA or labour disputes on a daily basis – whatever your speciality, legal services are usually in high demand.

However, many lawyers overlook the power of and the need for marketing in their industry. If you do not market yourself or if your firm is not marketing itself, you may be losing out on high-paying clients. Taking marketing courses will help you to understand just how useful marketing can be.

Why do I need marketing?

You may have studied for years to become a lawyer and can understand complex topics, but marketing is most likely a new and confusing concept to you. There are some pertinent facts as to why you need to market your services, including the following.

Competition is intensifying

Arguably the most important reason why lawyers need to market their practices or firms is the fact that competition in the legal world is fierce. And unless you can come up with a catch-phrase as memorable as Saul Goodman’s, you will need to be creative to beat the competition.

The increase in law students also means that there is more competition in the job market, so you will need to learn how to market yourself to potential employers and clients.

Beating bad press

It is well known that lawyers and legal professionals often receive bad press from the media. Marketing and PR strategies can help you to beat this press or to allay the repercussions. Not having your own publicist is no excuse to ignore your public image, this is what potential clients see before considering you as their legal aid. Use social media platforms such as LinkedIn and Facebook to market your firm or yourself, but remember to create a professional Facebook profile and avoid using your personal profile for anything business related. If you show yourself to be a professional at all times, bad press will not be an issue for clients and can easily be avoided.

Technology is evolving

Articles and speaking engagements are a great way to become noticed in the legal world, but your clients are most likely more active on social media platforms. You should be more active on these platforms. Using techniques such as podcasting allows you to introduce yourself and the work you have done and are able to do.

It is not advisable to continue using outdated marketing techniques while the current ones are changing on a near weekly basis. Lawyers can make use of content marketing, video marketing and even post entertaining social media pieces to get their name out there to clients and potential employers.

What can I do to market myself?

Aside from hiring a marketing firm or taking marketing courses, there are simple tactics you can use in your marketing strategy.

  • Understand how clients find you: People will only use lawyers they know they can trust, which is why word of mouth is such a powerful tool. However, in today’s modern world, many people do their own further research rather than relying solely on the words of others, which is why it is important to have an online presence.

 

Maintain the relationship with current clients to strengthen the word of mouth referrals, but set up a LinkedIn, Facebook and Google+ profile for those who want to be entirely certain that you are trustworthy.

  • Use content to build awareness about your services and/or firm: Other than word of mouth and social media reviews, having professionally written, relevant content on your website or profiles can work wonders toward garnering new clients.

 

If you are unable to write content in layman’s terms or in a manner that is appealing to your audience, you need to hire or reach out to a professional content or copywriter. These marketing experts will craft copy that is on point and that will tell clients that you are the best choice for their needs.

  • Build your social media presence: As mentioned previously, social media is an ever-growing platform that people use on a daily basis. For any company looking to build their customer base, having a social media profile is a highly effective way to do so.

 

If your posts focus on customer service and on articles written by employees or by yourself, you will not be breaking the confidentiality clause between lawyer and client.

Final thoughts

Any law firm or private practice needs to include a marketing or PR strategy in their budget. Using traditional methods of marketing is successful to a point, but if you want to grow your client base and flourish in today’s world of technology and modernity, you will have to implement a marketing strategy that includes digital tactics.

Why marketing management might be the career of your dreams

In the world of marketing, limits does not exist. With the amount of knowledge and opportunity available through a career in marketing management, every skill that you learn is bound to be utilised in everything that you do. So, if you’ve got a way with words, create beautiful images or really connect with people, this could be your dream career. Here are a few reasons why studying marketing is such a brilliant choice:  

Welcome to a very dynamic environment

From traditional marketing to today’s new-age digital marketing approach, the industry is constantly evolving. And along with the ever-changing technology advancement, and the amount of ideas you get to be exposed to on a daily basis, the advertising and marketing industry is mind-blowing.

In the old days, marketing either meant long, boring advertisements, horrible telesales calls or sales people actually pitching up at your front door. But with the internet adding so much value to marketing, social media and mobile have really given us new, unexpected digital marketing opportunities. It’s honestly never been easier to find a digital speciality to thrive in. And more importantly, it’s the way of the future.

The creative exposure is endless

From writing to design and film, the rewards you get from marketing are endless. On top of being creative, your growing knowledge in media and technology advertising will bring new challenges, some of which include messaging and communication. You will need to be prepared for the unknown, and to continually work at new ways to approach a problem and solve it with an ‘outside the box’ solution.

You can expect traditional marketing courses to teach you anything from the basic marketing principles, to marketing communication, sales, market research and more, otherwise the digital world offers a whole lot more. Both will teach you how to incorporate creative elements that few jobs nowadays actually instill.

You will get to meet and connect with loads of fun people

Marketing in 2017 is about effective communication and creating relationships with people beyond the sales pitch. It’s all about communicating with people and convincing them to invest in your product or service. For this, you really need to understand people’s behaviours and what makes them tick.

Each role is specific, for example, an account manager needs to be able to get along with, and engage with clients, a market researcher needs to be in touch with market trends and the needs of their audiences, and a public relations professional needs to be able to deliver news and information.

With customer journey’s playing such an important role in your marketing strategy, in order to effective in what you do, you need to be able to put yourself in someone else’s shoes and understand how they think and feel. This kind of thinking also encourages teamwork and development, and teaches you how to develop and nurture creative ideas. If you love collaborating with others, this is perfect for you.
The opportunity for progression is great

Marketing companies can be divided into the agency side and the client facing side. In the client side, you will be working with the marketing department of a business or public sector, where the agency side means that you will actually be doing the advertising and marketing for those businesses and organisations. You deliver the work that was discussed with client service, and then they communicate that to the external client. Each side is completely different and requires a bunch of different skills.

When you start in client service, you can expect to be doing assistant work and helping out with client tasks, at entry level. When you move up, you can expect to manage your own clients, and your responsibilities will become a lot more stressful. On the agency side, the different opportunities available are linked to your skillsets. These positions can range from content and development, to project management, public relations and market research. For individuals who possess strong people and negotiation skills, the ideal role for you would be media buying, account managing or directing.

It’s vital to business and all industries need it

Say what you want, but marketing is essential to all industries and organisations. Whether it’s education, fashion, retail, NGOs or agricultural, every business needs some form of marketing to succeed. By applying for any one of the various marketing courses, you can help drive the success of any business.

Overall opportunity

When you think about marketing, it goes far beyond strategy. Be it traditional marketing or digital, this industry allows you to be passionate about various different roles, some of which include copywriting, graphic design, analytics, account management, web development and more.

The most important thing is to just have people skills. From there, the diversity is endless, and you learn skills that will be needed to most professional environments. If you love creating ideas (and putting them to the test), designing something, or getting technical, the creative world has much to offer. And depending on your current skills, the ability to move within, is certainly a motivator.

Tips on landing a mining job

Despite a slowdown in some sectors of the mining industry, there are still plenty of high paid jobs on offer. You don’t necessarily have to be an engineer to work in the mining industry, there are opportunities for tradesmen such as electricians, mechanics, miners, machine operators, boilermakers and the list goes on.

If you want to pursue a career in mining, you can never go wrong by choosing subjects like math, science and technology as majors. The mining industry is an exciting career to follow. If you’re a person who loves a challenge then mining is for you. It also takes creativity, perseverance and hard work if you want to succeed in this industry.

Mining is a diverse career and wherever your interest lie, there’s probably a place for you. This is one of the jobs that is always in demand. Mining is also one of the highest paying jobs. Bear in mind that mining jobs aren’t just found anywhere but in the mining areas of specific countries only. So it might cost you to move if there’s no mining taking place in your region.

Are you searching for a mining job? Well, here are five things you need to know about how the industry works first.

Jobs are found in the mining area of the country

As mentioned earlier, you’ll only find mining jobs in specific areas of the country, depending on where mining takes place. If you’re looking for a mining job you might have to move closer to work. If you can’t move closer due to personal reasons, then you might want to opt for something else. Also be sure you’re prepared to adapt to the new environment. Should you be working underground, your work conditions may include heat, noise and darkness. You also have to be prepared to go on the site. With the location and possibility to move in mind, make sure you’re ready for all of this.

They work according to shifts

People in the mining industry are always working. They work shifts according to a schedule set up by management. You need to be prepared to work night shifts as well. You might be required to do a 12-hour shift. There are mines requiring some of its miners to stay in the mining camp for a few months before going home. You should also be in good health and have a lot of stamina to keep you throughout shifts. Also, drink plenty of water because it’s hard to function when you’re dehydrated.

Most jobs require you to be qualified

When it comes to mining, learning on the job might be something of the past. These days you need to be qualified in order to get a decent job in the mining industry. As technology progresses, management requires job seekers to have a certain set of skills and they should be computer literate. As a result, most mining companies will hire graduates who obtained a mining qualification. For example, they should be able to know and understand what mining equipment finance is or how to finance the mining or construction equipment. Many institutions offering a mining qualification are usually located near a mine, giving students the opportunity to explore and spend some time on the site. You might also get the chance to have professional training.

It’s not only for men

We live in the 21st century and the days where specific jobs were only for men are gone. Mining is a historically male-dominated industry but things have changed. Today more women are encouraged to pursue a career in mining. Mine manager Wilhemina Manaso says: “Mining is an industry that has always been male-dominated, regardless of geographical location. There have been positive steps which have helped to integrate women into the industry, but females continue to be under-represented and mining is still largely a man’s domain.”

The industry can be dangerous

Many people are aware that the mining profession can become dangerous. Any accidents from cave-ins, floods or gas explosions may occur when you’re in the mine. Make sure you know how to react to all of these accidents and are still willing or prepared to work in the industry. Many health risks may also affect you if you’re not prepared. It’s important to remember that miners face constant exposure to roof falls, moving machinery, fires, etc. There are different types of mines, however, many of the dangers remain the same across multiple environments.

Working in the mining industry is quite a challenging choice and requires stamina to be successful. As a recent graduate, completing the right trade or professional qualification is critical. Set your mind on a type of mining you would like to do and look for a job in that specific field. Once you’re in it, you’ll love it.

Tips on public speaking

Some people would rather have the flu than speak in public. The thought of standing in front of a bunch of people is enough to give them endless sleepless nights and make their stomachs turn. If you fear public speaking, don’t worry, you’re not alone.

There’s a point in everyone’s life where they’ll find themselves in a position where they’ll have to give a speech. It could be giving a toast at a wedding or doing a presentation at work. Your knees may tremble and your palms may sweat and you could wonder how you’ll get through an entire 20 minutes of speaking. But with the right tools, you could give a speech that could get you a standing ovation.

Here are six ways to improve your communication skills.

Eye contact

They say you should imagine your audience is wearing nothing but underwear to ease your nerves and help you look in the eyes of everyone in the room. Whether you choose to use this trick or not, just remember looking people in the eye is a powerful tool you could use to engage with your audience. When your eyes wander around aimlessly or you constantly look at your notes, it shows you’re unconfident and uncomfortable. If you’re nervous about looking at people straight in the eye, focus on other parts of their face. You could look at their lips or their nose.

It’s not about you

Lisa Kirk was an American actress who was quoted as saying, “A bore is one who talks to you about himself and a brilliant conversationalist is one who talks to you about yourself.’ It’s not about you, it’s about your audience. Cater to your audience’s needs and that will create a desire for the product you’re trying to sell. Ask them questions throughout your presentation to keep them engaged.

Preparation

The term for the fear of public speaking is glossophobia. And the best way to overcome your fear is to prepare in advance. Failure to prepare is preparing to fail.The more in control you feel, the more you’ll be able to give an outstanding speech. If you’re unprepared you’ll be all over the place and you may forget important points you wanted to make in your speech. Your speech should flow and if you’re not fully prepared, you might find yourself fumbling through notes and adding ums and ahs to fill in the gaps.

Interesting content

During your last presentation, your audience could have started yawning, scrolling through their phones or looked at you with blank stares. This could be because maybe they were tired or your presentation was too long and bland. People have a really low attention span, which is why you should make sure your content is interesting and straight to the point.

AIDA is a term used in marketing that stands for Attention, Interest, Desire and Action. You could use AIDA to create a presentation that’ll draw the attention of your audience. Graphs, illustrations and captivating stories will create a desire and interest for the product you’re trying to sell. Short videos are also a powerful tool to send a message across to your audience and they make your presentation stand out. There‘s a reason why YouTube is a success, it’s because people love videos.

Toastmasters

Practice makes perfect. No one has mastered a skill overnight, it takes practice, dedication and perseverance to conquer anything you want in life. Toastmaster is an educational organisation which was established to help people improve their communication skills. It’s a perfect way to meet people and learn to be a strong communicator. And it’s also a safe zone because you’ll meet other people like you in the meeting. Toastmasters will help you to ease into public speaking through your own pace. On the first day, you may be so nervous that all you can utter is, “ Hi, my name is Sam.” But after much-needed guidance, tips and tools you’ll be a pro in no time.

The truth will set you free

Watching yourself on video could be painful. But recording yourself is a good way to analyse all your mistakes and to find ways to improve them. For example, you’ll be able to see if you look down a lot instead of engaging with your audience.

Some people have the gift of the gab and speaking in public comes naturally but for some, it’s a hurdle they struggle to overcome. Learning to speak in public should be a skill learned by all individuals because you never know when the opportunity will present itself. Whether you have studied marketing or an hr management course, you’ll probably need to speak in public at some point. Public speaking can be challenging for you but by following these simple steps you can be good at it and you may even grow to love it.