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Why marketing management might be the career of your dreams

In the world of marketing, limits does not exist. With the amount of knowledge and opportunity available through a career in marketing management, every skill that you learn is bound to be utilised in everything that you do. So, if you’ve got a way with words, create beautiful images or really connect with people, this could be your dream career. Here are a few reasons why studying marketing is such a brilliant choice:  

Welcome to a very dynamic environment

From traditional marketing to today’s new-age digital marketing approach, the industry is constantly evolving. And along with the ever-changing technology advancement, and the amount of ideas you get to be exposed to on a daily basis, the advertising and marketing industry is mind-blowing.

In the old days, marketing either meant long, boring advertisements, horrible telesales calls or sales people actually pitching up at your front door. But with the internet adding so much value to marketing, social media and mobile have really given us new, unexpected digital marketing opportunities. It’s honestly never been easier to find a digital speciality to thrive in. And more importantly, it’s the way of the future.

The creative exposure is endless

From writing to design and film, the rewards you get from marketing are endless. On top of being creative, your growing knowledge in media and technology advertising will bring new challenges, some of which include messaging and communication. You will need to be prepared for the unknown, and to continually work at new ways to approach a problem and solve it with an ‘outside the box’ solution.

You can expect traditional marketing courses to teach you anything from the basic marketing principles, to marketing communication, sales, market research and more, otherwise the digital world offers a whole lot more. Both will teach you how to incorporate creative elements that few jobs nowadays actually instill.

You will get to meet and connect with loads of fun people

Marketing in 2017 is about effective communication and creating relationships with people beyond the sales pitch. It’s all about communicating with people and convincing them to invest in your product or service. For this, you really need to understand people’s behaviours and what makes them tick.

Each role is specific, for example, an account manager needs to be able to get along with, and engage with clients, a market researcher needs to be in touch with market trends and the needs of their audiences, and a public relations professional needs to be able to deliver news and information.

With customer journey’s playing such an important role in your marketing strategy, in order to effective in what you do, you need to be able to put yourself in someone else’s shoes and understand how they think and feel. This kind of thinking also encourages teamwork and development, and teaches you how to develop and nurture creative ideas. If you love collaborating with others, this is perfect for you.
The opportunity for progression is great

Marketing companies can be divided into the agency side and the client facing side. In the client side, you will be working with the marketing department of a business or public sector, where the agency side means that you will actually be doing the advertising and marketing for those businesses and organisations. You deliver the work that was discussed with client service, and then they communicate that to the external client. Each side is completely different and requires a bunch of different skills.

When you start in client service, you can expect to be doing assistant work and helping out with client tasks, at entry level. When you move up, you can expect to manage your own clients, and your responsibilities will become a lot more stressful. On the agency side, the different opportunities available are linked to your skillsets. These positions can range from content and development, to project management, public relations and market research. For individuals who possess strong people and negotiation skills, the ideal role for you would be media buying, account managing or directing.

It’s vital to business and all industries need it

Say what you want, but marketing is essential to all industries and organisations. Whether it’s education, fashion, retail, NGOs or agricultural, every business needs some form of marketing to succeed. By applying for any one of the various marketing courses, you can help drive the success of any business.

Overall opportunity

When you think about marketing, it goes far beyond strategy. Be it traditional marketing or digital, this industry allows you to be passionate about various different roles, some of which include copywriting, graphic design, analytics, account management, web development and more.

The most important thing is to just have people skills. From there, the diversity is endless, and you learn skills that will be needed to most professional environments. If you love creating ideas (and putting them to the test), designing something, or getting technical, the creative world has much to offer. And depending on your current skills, the ability to move within, is certainly a motivator.

Tips on landing a mining job

Despite a slowdown in some sectors of the mining industry, there are still plenty of high paid jobs on offer. You don’t necessarily have to be an engineer to work in the mining industry, there are opportunities for tradesmen such as electricians, mechanics, miners, machine operators, boilermakers and the list goes on.

If you want to pursue a career in mining, you can never go wrong by choosing subjects like math, science and technology as majors. The mining industry is an exciting career to follow. If you’re a person who loves a challenge then mining is for you. It also takes creativity, perseverance and hard work if you want to succeed in this industry.

Mining is a diverse career and wherever your interest lie, there’s probably a place for you. This is one of the jobs that is always in demand. Mining is also one of the highest paying jobs. Bear in mind that mining jobs aren’t just found anywhere but in the mining areas of specific countries only. So it might cost you to move if there’s no mining taking place in your region.

Are you searching for a mining job? Well, here are five things you need to know about how the industry works first.

Jobs are found in the mining area of the country

As mentioned earlier, you’ll only find mining jobs in specific areas of the country, depending on where mining takes place. If you’re looking for a mining job you might have to move closer to work. If you can’t move closer due to personal reasons, then you might want to opt for something else. Also be sure you’re prepared to adapt to the new environment. Should you be working underground, your work conditions may include heat, noise and darkness. You also have to be prepared to go on the site. With the location and possibility to move in mind, make sure you’re ready for all of this.

They work according to shifts

People in the mining industry are always working. They work shifts according to a schedule set up by management. You need to be prepared to work night shifts as well. You might be required to do a 12-hour shift. There are mines requiring some of its miners to stay in the mining camp for a few months before going home. You should also be in good health and have a lot of stamina to keep you throughout shifts. Also, drink plenty of water because it’s hard to function when you’re dehydrated.

Most jobs require you to be qualified

When it comes to mining, learning on the job might be something of the past. These days you need to be qualified in order to get a decent job in the mining industry. As technology progresses, management requires job seekers to have a certain set of skills and they should be computer literate. As a result, most mining companies will hire graduates who obtained a mining qualification. For example, they should be able to know and understand what mining equipment finance is or how to finance the mining or construction equipment. Many institutions offering a mining qualification are usually located near a mine, giving students the opportunity to explore and spend some time on the site. You might also get the chance to have professional training.

It’s not only for men

We live in the 21st century and the days where specific jobs were only for men are gone. Mining is a historically male-dominated industry but things have changed. Today more women are encouraged to pursue a career in mining. Mine manager Wilhemina Manaso says: “Mining is an industry that has always been male-dominated, regardless of geographical location. There have been positive steps which have helped to integrate women into the industry, but females continue to be under-represented and mining is still largely a man’s domain.”

The industry can be dangerous

Many people are aware that the mining profession can become dangerous. Any accidents from cave-ins, floods or gas explosions may occur when you’re in the mine. Make sure you know how to react to all of these accidents and are still willing or prepared to work in the industry. Many health risks may also affect you if you’re not prepared. It’s important to remember that miners face constant exposure to roof falls, moving machinery, fires, etc. There are different types of mines, however, many of the dangers remain the same across multiple environments.

Working in the mining industry is quite a challenging choice and requires stamina to be successful. As a recent graduate, completing the right trade or professional qualification is critical. Set your mind on a type of mining you would like to do and look for a job in that specific field. Once you’re in it, you’ll love it.

Tips on public speaking

Some people would rather have the flu than speak in public. The thought of standing in front of a bunch of people is enough to give them endless sleepless nights and make their stomachs turn. If you fear public speaking, don’t worry, you’re not alone.

There’s a point in everyone’s life where they’ll find themselves in a position where they’ll have to give a speech. It could be giving a toast at a wedding or doing a presentation at work. Your knees may tremble and your palms may sweat and you could wonder how you’ll get through an entire 20 minutes of speaking. But with the right tools, you could give a speech that could get you a standing ovation.

Here are six ways to improve your communication skills.

Eye contact

They say you should imagine your audience is wearing nothing but underwear to ease your nerves and help you look in the eyes of everyone in the room. Whether you choose to use this trick or not, just remember looking people in the eye is a powerful tool you could use to engage with your audience. When your eyes wander around aimlessly or you constantly look at your notes, it shows you’re unconfident and uncomfortable. If you’re nervous about looking at people straight in the eye, focus on other parts of their face. You could look at their lips or their nose.

It’s not about you

Lisa Kirk was an American actress who was quoted as saying, “A bore is one who talks to you about himself and a brilliant conversationalist is one who talks to you about yourself.’ It’s not about you, it’s about your audience. Cater to your audience’s needs and that will create a desire for the product you’re trying to sell. Ask them questions throughout your presentation to keep them engaged.

Preparation

The term for the fear of public speaking is glossophobia. And the best way to overcome your fear is to prepare in advance. Failure to prepare is preparing to fail.The more in control you feel, the more you’ll be able to give an outstanding speech. If you’re unprepared you’ll be all over the place and you may forget important points you wanted to make in your speech. Your speech should flow and if you’re not fully prepared, you might find yourself fumbling through notes and adding ums and ahs to fill in the gaps.

Interesting content

During your last presentation, your audience could have started yawning, scrolling through their phones or looked at you with blank stares. This could be because maybe they were tired or your presentation was too long and bland. People have a really low attention span, which is why you should make sure your content is interesting and straight to the point.

AIDA is a term used in marketing that stands for Attention, Interest, Desire and Action. You could use AIDA to create a presentation that’ll draw the attention of your audience. Graphs, illustrations and captivating stories will create a desire and interest for the product you’re trying to sell. Short videos are also a powerful tool to send a message across to your audience and they make your presentation stand out. There‘s a reason why YouTube is a success, it’s because people love videos.

Toastmasters

Practice makes perfect. No one has mastered a skill overnight, it takes practice, dedication and perseverance to conquer anything you want in life. Toastmaster is an educational organisation which was established to help people improve their communication skills. It’s a perfect way to meet people and learn to be a strong communicator. And it’s also a safe zone because you’ll meet other people like you in the meeting. Toastmasters will help you to ease into public speaking through your own pace. On the first day, you may be so nervous that all you can utter is, “ Hi, my name is Sam.” But after much-needed guidance, tips and tools you’ll be a pro in no time.

The truth will set you free

Watching yourself on video could be painful. But recording yourself is a good way to analyse all your mistakes and to find ways to improve them. For example, you’ll be able to see if you look down a lot instead of engaging with your audience.

Some people have the gift of the gab and speaking in public comes naturally but for some, it’s a hurdle they struggle to overcome. Learning to speak in public should be a skill learned by all individuals because you never know when the opportunity will present itself. Whether you have studied marketing or an hr management course, you’ll probably need to speak in public at some point. Public speaking can be challenging for you but by following these simple steps you can be good at it and you may even grow to love it.

 

Why you need to improve your writing skills

You might think that you don’t need to be a writer. But the truth is, we’re all writers now. Every email, text message and social media caption shows your friends and colleagues what kind of writer you are. And there are two options. The kind of writer who makes an effort to create copy that’s error free and the kind who’s happy to send out content which is riddled with mistakes.

You might not think that writing is important. There are so many other things you need to think about every day. How can you possibly find the time to worry about whether your writing is up to scratch? The reality is that every piece of communication you send out says something about you. It tells the world how much effort and pride you put into your work. It speaks to your professionalism and how seriously you value your career. Every single email you unquestionably dash off or text message you bash out says something about you. So it’s important that you know what it is you want the subtext of your written communication to be.

Impact of bad writing on your career

Still aren’t convinced? There’s a study and statistics to back this up! Consider a Grammarly study of 100 LinkedIn profiles. Each of the employees looked at had worked at no more than three employers during the first decade of their careers. Of these, half were promoted to director level within this time. The other half were not. What were the differences between these profiles? Here’s what they found:

Those with few grammar errors in their profiles were promoted to higher positions. Those who didn’t progress to director level in this time had 2.5 times the number of grammar errors in their profiles when compared to their peers who had been promoted.

Fewer grammatical errors correlated to more promotions. Professionals with only one to four promotions in this time period had 45% more grammar errors than their colleagues who were promoted six to nine times.

Fewer grammar errors are associated with more frequent job changes. The reality is that if you’re changing jobs often and looking out for promotion opportunities, you’re going to be looking at your LinkedIn profile more often. This means these professionals were able to look out for errors and make changes more often. People who stayed in the same job for longer periods of time often overlooked their profiles and didn’t catch the errors.

According to Grammarly, writing skills are indicative of a person’s work performance in these ways:

  • People who care about their writing show that they have the skills of credibility, professionalism, and accuracy in their work.
  • Knowing how to structure a grammatically correct sentence is a signal that they can analyse and explain problems a complex nature.

Says Grammarly chief executive Brad Hoover: “People with better grammar may be more ambitious in their search for promising career opportunities.”

It’s clear then that bad writing can have a negative impact on your career and future job prospects.

Tips to improve your writing skills

Some people think they aren’t good at writing. They convince themselves that they aren’t a writer and so don’t need to improve their writing skills. They don’t make any attempt to become better. They’re fine with just being okay at best and shoddy at worst. But the reality is writing is a skill which can be improved over time. It takes practise and work, and it’s worth it. Writing is something which can be taught and learned. There are many courses available online, whether you’re interested in improving your report writing skills or merely your general communication skills, you’re sure to find one which can assist.

If you’re in need of a few quick tips, here they are:

Keep it simple. Never use five words when one will do.

Know what you want to say. And be clear about it.

Put the most important information at the top. Cut the rest.

Keep your sentences short. Alternate between long and short sentences to create rhythm.

Reread and rewrite. Never send anything out without checking it over first.

Writing is something which can be improved over time. And the most simple way to improve your writing is to read. By reading more often, you’ll be exposed to examples of both good and bad writing. It’s important you are able to take these in and tell the difference between the two.

Essential tips for managing your first project

Every business outlines goals with projects. These are merely codified paths toward a goal that benefits a business, taking into account resources and an end date. Projects can, of course, fail or turn out to be a waste of time. But, ideally, all are about doing well by the business. What we need to do is figure out efficient ways to manage these projects.

Examining failure

It might be a good idea to examine how projects fail. TechRepublic describes a few nightmare scenarios. For example, a toy retailer wanted to create a doll able to play pre-recorded music at the touch of a button. The music would be stored on a chip.

As they note:

“The problem was that the computer chips containing the music were sourced from Asia, and at the time there was a longshoremen’s strike on the west coast that held up delivery beyond the holiday season. The consequence? An unsuccessful project and several million dolls that sat in a warehouse unsold.”

How do such things happen? Here it was oversight no one considered: the international situation of foreign suppliers. Other projects fail when they’re entirely reliant on skills only one person has. If this person leaves, the project will fail. Projects go bust because the budget has been miscalculated. They fail because the resources are inappropriate or the interest has dissolved in the product or service being offered.  

Good projects and project managers will never encounter these issues.

What makes good project management?

As most project management training will show, you need to have all your bases covered.

Key to a project’s success is having the right team. As research constantly shows, having a diverse team is key to that. People from different backgrounds – identities, interests, skills, qualifications and so on – all serve to round out overall knowledge. It’s gaps in knowledge which often lead to miscalculation and mistakes.

For example, if the toy company had someone with an interest in international affairs, or the Asian market in particular, there’s a chance they would not have invested in those particular chips for recording sound.

Equally important is having a Plan B. If you have a particularly important project, you can’t predict what might happen in the world. You can have the most diverse team in the industry, but not see, say, a natural disaster negatively impacting a market. By putting all your eggs in one basket, you stand to lose everything – even if you’re certain you stand to gain the world. Spare some resources for alternate plans should your current project fail. Set up an entirely different team. Or, better yet, have multiple projects, all of which benefit but none that will threaten the business.

It’s also essential to regularly check in with where everyone is. This is also where communication comes in. By having a firm grasp on the project’s current state, you prevent potential disasters.

(image source: Flickr)