Tag Archives: car

How to market your car for a private sale

It may be about time to sell your car. That TV advert with the sporty new number could have caught your eye, but you’re wondering if you can fit two kids into a two-door sporty number. When you get rid of your old car, you can either trade it in or sell it privately, with the latter netting you more money for the new purchase.

Private car sales can be a nerve-wracking experience. You need to make sure everything is sorted out mechanically, that the car looks great, and it’s clean inside. Otherwise, the buyer is going to try hustle you to bring down the price and you’re not going to get as much money.

Question is, where do you even advertise your car for sale? How do you even get started in private car sales?

Determine what you want for it

The first thing you’ll need to do is figure out just how much your car is worth, how much you still owe on it, and how much you want to make off of the sale. You can go about this by checking a car value calculator (most finance websites have one) and comparing the price of your car to similar models on the internet and in classifieds.

Be aware of how much other people are charging for their cars, what condition they’re in, and more importantly what the mileage is. Of course, you don’t want to undercharge for your classic Chevrolet Impala. Though, why are you even getting rid of it in the first place?

A sign on the car window

The first way to advertise your car is a classic: print out a sign and put it on a rear side window. This is a must if you’re driving through different areas and you’re often in traffic. It’s free exposure for your sale while you go about your daily business or errands.

The sign should have a few key details, such as the make, model, and year, how much you want for the car, and your contact details. If you don’t want someone contacting you at inappropriate hours, then state you only want to chat on WhatsApp or over email.

Auto fairs

The second way to sell your car privately is through weekly or monthly auto fairs. These are gatherings of sellers that drop their car off in a parking lot for prospective buyers to look at. This isn’t free, however, but should cost you no more than the price of a hamburger to have copious amounts of people gawk at your car.

Auto fairs often happen on a Sunday, which means you can drop off the car and go out for the day. Just remember to insure your car as you won’t be present when people are looking at it.

Classifieds websites

Finally, the last way to advertise your car is for sale is through a classifieds website or newspaper. There’s a chance you may have to pay a small fee, but this option is an absolute must. Classifieds don’t usually just advertise cars, but a range of other items and services, which means they draw many eyes.

Classifieds are also easier to list all of the specifications of the car, if it has a service history, your contact details, and anything else you want the buyer to know before hand. You’ll also be able to upload a picture of it. A few examples of classifieds are Gumtree, OLX, and Surf4Cars.

Be safe

When going through the motion of private car sales, always make sure you take safety precautions. You’ll be meeting with strangers who want to purchase a high-value item. To be on the safer side, meet the buyer in a high-traffic area where there are lots of people, take someone else along, and get all of the buyer’s particulars beforehand. That’s not to say anything negative will happen, but it’s best to be safe than sorry.

Things to have ready

Your car is going to need to look its best in order to get the price you want for it, though the buyer may still haggle for it. There are a few things to take note of before meeting prospective buyers:

  • Make sure the car has had a wash and all of the scratches and marks have been buffed out.
  • Clean the inside of the car, removing any sand from your shoes or old takeaway wrappers.
  • The car licence should be up to date.
  • If the car is insured, clearly display the sticker you received from the insurance company.
  • Have the service history book with you.

You should be able to sell your car in no time because cars are generally fast sellers. Be sure to be honest and accurate with information about your car to avoid any unpleasant situations. Good luck with the sale.

What gets people to buy expensive things?

Most people are not rich, yet most of us still want a home and cars. The question is what motivates people to acquire items, usually beyond their means? Expensive doesn’t necessarily mean luxurious: After all, cars are necessary for travel and homes are needed if we want somewhere to live. Indeed, for most of us, we’re not talking about Ferraris or big mansions. Yet, even the least expensive will set us back somewhat.

What then drives us to get them?

Necessity and indulgence

Too often when discussing issues of why people buy expensive items, we assume that the items are not important. But as we noted, homes and cars are often necessities. This doesn’t negate that cars and homes can be luxuries, as any unbelievably large mansion or someone’s third or fourth car demonstrates. No one needs houses so large they take up nearly a whole field. And we can’t drive more than one car at a time.

Yet, rich people will and do indulge in such excess because they can. And, unfortunately, wealth is often tied to a sense of fulfillment according to researchers. This is so potent it leads even those who can’t afford luxury items to acquire them through credit. Writing in the Journal of Consumer Research, Marsha L. Richins concluded:

“Materialists are more likely to overspend and have credit problems, possibly because they believe that acquisitions will increase their happiness and change their lives in meaningful ways.”

This mindset doesn’t come from nowhere. Other researchers have shown the mere desire for items can be sufficient fulfilment. But again, this only shows us luxury goods not necessary ones.

What is necessary?

How then do we judge necessity when there is a heavy price tag? A good way is to consider a common, but fairly expensive item: cars. According to recent data, used BMW 1 Series from 2012 was the fastest selling car in the UK, in August. The car has proved reliable, safe and fairly recent. However, it’s not so recent that it’s priced at an exorbitant amount but not so old the technology is out of date.

Consumers are not looking for cars with parts that are difficult to acquire. Considering how quickly car technology advances, people also want safety as priority and fewer cars are safer than BMWs. The point is, cars are a necessity and consumers can make smart decisions to acquire the best one – without it being seen as an indulgence. Indeed, though it is a BMW, no one’s first thought when hearing about a used 2012 car is that it is a luxury vehicle.

The contrast here is that we are putting necessity above material desire, but still able to compromise for both. This is possible on all manner of purchasing choices. Everyone – whether seller or buyer – must keep this in mind as we enter an increasingly difficult financial future.