Tag Archives: business

How a video wall can help you achieve your business goals

Video walls are used to support company goals because they are put out to attract the consumer, which in turn grows your customer’s engagement and interaction with your brand. But, beyond the display, there needs to be a purpose. Before you set up a huge brand-focused video wall, you need to determine the reason behind it, and how it will be used to help you to increase revenue and customer experience.

Here are the three main reasons why video walls are a great investment:

  • Better promote brand awareness

 

Ideally, customers prefer to digest information visually over reading. In order to achieve this, you can interact with your customers through an interactive wall display which is both interesting and appealing. When you have something that allows for touch, customer experience is immediately boosted because customers can physically get involved and communicate with your brand.

No matter the industry you’re in, you will always have customers who you need to attract. Be it retail, construction, advertising or hospitality, providing them with branded content that speaks of your brand will help them to better understand who you are and what you do. It’s all about taking the opportunity to educate and engage with people, without doing it a boring way that deters them away from you.

  • Help employees gain organisational insights

 

Video walls are not necessarily for external customers to view but sometimes when you use them internally it can increase productivity and help operations run smoothly. When you have everyone on the same page, it is extremely easy to function properly. These walls also allow you to make real-time decisions which involve different departments. It’s a structured approach to organisation and it is actually a lot more affordable than you think. Take the health industry, for example, you can use a video wall as an internal reminder or schedule for operations. Everyone in the hospital who is involved in a specific procedure will be able to see what rooms the staff are in, what time they need to be there and what they need to bring along for preparation. Another great example is for companies which are in the transportation business. You will be able to see all the information for dispatch, keeping everyone informed and up to date. In essence, these walls will keep everyone moving to one key goal.

  • Improve teamwork and communication

 

In corporate environments, one of the biggest advantages of having a video wall is the ability to use it as a device to improve teamwork and participation. Everyone will always be involved with what is going on, and everyone will be kept in the loop of what the different departments are doing. For example, you will be able to showcase project information with videos and imagery or showcase recent achievements if need be. This type of interaction will encourage the departments to better communicate with one another. From brainstorming meetings to new product designs, insights and motivational videos, these walls are ideal.

Other, more specific benefits of video walls include:

Attention-grabbing: Depending on the industry you’re in, you need to remember that customers are flooded with very similar information every day. In order to be different, you need to do something that is very different to what they are used to. So, create something that is attention-grabbing and interesting. Technology allows you to give your customers an incredible experience, so why not take your brand to the next level by engaging with your customers through something like this, which adds value to their lives.

Manageable: The great thing about video walls is that the software on which they operate is usually easy-to-use, therefore it does not require a specialist to operate. These walls allow businesses to showcase a variety of different content and businesses can change things up as often as they wish to. This is also a major perk because businesses can change their visuals, in real-time, according to what works best and engages their customers in that moment.

Cost-effective: The general perception around a video wall controller is that it can only be used for bigger companies which attract hundreds and thousands of customers. This isn’t the case. Although pricey, the return on investment is well worth it. Not to mention, any company which wants to get ahead of their competitors should consider installing a video wall as an alternative to other marketing collateral. These innovative and interactive points of sale may do your company more justice than any printed advert could.

Time-saving: As mentioned, these walls can be used to communicate a variety of different messages, internally and externally. And quickly. You are able to broadcast messages to people faster than any marketing material can be delivered. This will also attract more customers because of the quick, consistent communication they’re experiencing with your brand.

Equipment finance with bad credit: it’s not impossible

A bad credit record can be a stumbling block to anyone who is applying for a loan. This can make the process difficult and can affect the outcome of your loan, such as higher interest rate and the need to provide collateral before the bank will approve your application.

 

If you need to purchase equipment for your business, but do not have a good credit score, applying for finance can be a seemingly impossible task. But, if you know what to do, you will likely be approved for equipment finance.

Check your credit record for accuracy

Contact Experian or TransUnion to acquire your credit report and read through it carefully, looking for any inconsistencies. If you see anything that raises a red flag, phone the credit bureaus to immediately remove all negative data, especially if you know you have repaid the debt in question in full. You will then need to ensure that this is changed on your credit history to show the debt is repaid.

Explain your debts

Your chosen bank or financial institution will want to know the exact reasons why you have a bad credit rating, so it is important to have the pertinent facts readily available. They will want to know whether the debt was entirely your fault or not, and what you are planning to do to rectify it. Lenders are already wary of lending money to those with a bad credit record and if you are unprepared to explain your debt or how you will rectify it, your finance application is likely to be rejected.

Offer additional collateral

If you already own equipment or have a property, then you should consider offering this to the bank as collateral. The bank will look favourably on this, as it will lower your risk in their books. They will be able to sell this collateral should you be unable to repay your loan, making granting your loan easier. It is an effective way to gain confidence if you have a bad credit rating, and will work towards securing your loan.

Try an alternative lender

Rather than going to a bank, you could look into going to an alternative lender. These lenders often look at the positive aspects of your business rather than at anything negative. They will see it as an investment rather than scrutinising your credit score, but be sure to research every aspect of your chosen alternative lender. Make sure the terms of the loan are all in order – it may look fantastic on paper, but this does not immediately make it the best choice.

Find a cosigner

Finding and using a cosigner is often one of the best ways to secure a loan. The bank or financial institution you are applying to for finance will see this as a positive endorsement of your willingness to alleviate yourself from debt, but be warned that your cosigner will be taking on part of the debt too. And that can put a strain on relationships if the chosen person is a friend or business partner.

Offer a larger down payment

One way to secure finance with bad credit is to offer the bank or financial institution a larger down payment. If you are having difficulty finding a cosigner, making a larger down payment may help to assure the bank that you are not a high risk applicant. You will, however, have to pay at least 20% upwards, which can be a difficult task for those who are battling with finances already.

Expect a higher interest rate

You will need to take into account the fact that a bad credit rating will incur higher interest rates. You will need to prepare financially for this and cut back on as many expenses as possible in order to make the monthly payments in a timeous manner. Until your credit rating improves, you will be seen as a high risk client and so the bank or lender views lending to you as a liability.

Settle the payment terms of your loan

Read the loan terms carefully and ask the bank to explain anything you may not understand. Usually, a bank will be very straightforward with their terminology, but some lenders may use terms that are confusing or ambiguous. Be sure that it is understood you can only pay back a certain amount and understand the interest rate and fee structure fully before signing anything.

Conclusion

Equipment finance with bad credit can be a hurdle for a business owner who already has tight finances. But, if you are willing to put in the work with the bank, you will likely be approved. Provide all information you need and be prepared to explain your situation, but do not feel judged or ashamed, your bank will be understanding to your situation and you will be able to move your business forward.

Lawyers: think marketing isn’t necessary? Think again

As a lawyer, your services are always in demand. You may be a divorce lawyer helping couples come to amicable conclusions or a labour law professional dealing with the CCMA or labour disputes on a daily basis – whatever your speciality, legal services are usually in high demand.

However, many lawyers overlook the power of and the need for marketing in their industry. If you do not market yourself or if your firm is not marketing itself, you may be losing out on high-paying clients. Taking marketing courses will help you to understand just how useful marketing can be.

Why do I need marketing?

You may have studied for years to become a lawyer and can understand complex topics, but marketing is most likely a new and confusing concept to you. There are some pertinent facts as to why you need to market your services, including the following.

Competition is intensifying

Arguably the most important reason why lawyers need to market their practices or firms is the fact that competition in the legal world is fierce. And unless you can come up with a catch-phrase as memorable as Saul Goodman’s, you will need to be creative to beat the competition.

The increase in law students also means that there is more competition in the job market, so you will need to learn how to market yourself to potential employers and clients.

Beating bad press

It is well known that lawyers and legal professionals often receive bad press from the media. Marketing and PR strategies can help you to beat this press or to allay the repercussions. Not having your own publicist is no excuse to ignore your public image, this is what potential clients see before considering you as their legal aid. Use social media platforms such as LinkedIn and Facebook to market your firm or yourself, but remember to create a professional Facebook profile and avoid using your personal profile for anything business related. If you show yourself to be a professional at all times, bad press will not be an issue for clients and can easily be avoided.

Technology is evolving

Articles and speaking engagements are a great way to become noticed in the legal world, but your clients are most likely more active on social media platforms. You should be more active on these platforms. Using techniques such as podcasting allows you to introduce yourself and the work you have done and are able to do.

It is not advisable to continue using outdated marketing techniques while the current ones are changing on a near weekly basis. Lawyers can make use of content marketing, video marketing and even post entertaining social media pieces to get their name out there to clients and potential employers.

What can I do to market myself?

Aside from hiring a marketing firm or taking marketing courses, there are simple tactics you can use in your marketing strategy.

  • Understand how clients find you: People will only use lawyers they know they can trust, which is why word of mouth is such a powerful tool. However, in today’s modern world, many people do their own further research rather than relying solely on the words of others, which is why it is important to have an online presence.

 

Maintain the relationship with current clients to strengthen the word of mouth referrals, but set up a LinkedIn, Facebook and Google+ profile for those who want to be entirely certain that you are trustworthy.

  • Use content to build awareness about your services and/or firm: Other than word of mouth and social media reviews, having professionally written, relevant content on your website or profiles can work wonders toward garnering new clients.

 

If you are unable to write content in layman’s terms or in a manner that is appealing to your audience, you need to hire or reach out to a professional content or copywriter. These marketing experts will craft copy that is on point and that will tell clients that you are the best choice for their needs.

  • Build your social media presence: As mentioned previously, social media is an ever-growing platform that people use on a daily basis. For any company looking to build their customer base, having a social media profile is a highly effective way to do so.

 

If your posts focus on customer service and on articles written by employees or by yourself, you will not be breaking the confidentiality clause between lawyer and client.

Final thoughts

Any law firm or private practice needs to include a marketing or PR strategy in their budget. Using traditional methods of marketing is successful to a point, but if you want to grow your client base and flourish in today’s world of technology and modernity, you will have to implement a marketing strategy that includes digital tactics.

Why you need report writing skills for business communication

Business communication requires a number of skills, ranging from effective presentation skills to the ability to understand graphs, charts and data. There is also the need to write effectively and concisely while including all pertinent information that can help to understand the communication sent out.

This is where report writing skills are important and will come into play. Report writing skills are different to normal business communication or simple writing skills as they encompass a different set of abilities, such as the ability to write objectively and factually rather than using emotion and persuasion in your pieces.

What are report writing skills?

Report writing skills are vital to effective communication in any office. The skills that are required for writing an effective report can include the following.

The ability to focus

This is essentially keeping in mind the objective of your report. You should not be distracted easily by information that does not relate to the report or is not necessarily needed for inclusion in the report as this will make for an unstructured and unfocused report.

An analytical approach

Being able to analyse and utilise data are essential report writing skills, as having an analytical approach will allow you to interpret the information you have been given, such as financial data, SEO numbers or performance data on employees. You’ll also have to make an analysis of the target audience, the purpose for which audience requires the report, the type of data the audience is looking for in the report, and the implications of report reading.

An objective mindset

When writing a business report that’s regarding an employee’s behaviour or a disciplinary action report, it is important to be able to take both sides into account without bringing emotion into play. Meaning that you will have to apply an objective eye to the information provided. It will not be conducive to decision making if you write a report that is fraught with emotion and is subjectively biased toward the employee in question.

The ability to be clear and concise

A report for business purposes does not need to be lengthy or convoluted, but rather it should be accurate, clear and concise, including only the most important details and information. This does not mean, however, that you should aim for a short document, but that you should practice the ABC of report writing: Accuracy, Brevity and Clarity. Your report can be over three pages long, but should never read like a conversational piece or include information that has no place in it.

Quality assurance

Simply put, quality assurance means the proof-reading, editing and fact-checking of a report, which further increases the effectiveness of the document and the information. It is important to verify every piece of information that goes into the report as not only will incorrect information reflect badly on you, but it can hinder any decisions made regarding the report, such as budget cuts or hiring a new employee.

How can report writing skills help in business communication?

Report writing skills can help improve business communication in many ways, such as improving general writing ability and boosting the effectiveness of further business communications. Some of the ways that having and improving report writing skills can help business communication:

  • The quality of writing in business reports will improve.
  • The content and format of business reports will always be correct.
  • General writing and document sequences will be logical and meaningful.
  • The presentation of business reports will improve, as will the formats.
  • The clarity and efficiency of all business writing will improve.
  • Organisation skills will improve, due to having to remain focused and accurate when writing reports.

Improving your report writing skills is of vital importance to any successful business communication and there are some effective ways that you can improve them aside from going on a report writing course, which in itself is extremely helpful.

Thinking before you write applies not only to report writing, but to every type of business communication you may be writing. It is important to ask yourself what the audience should know or think after reading the email, proposal or report. And if the answer is not immediately clear, then you may have started writing preemptively.

The writing structure you learnt in school does not cross over well into business writing, where you need to be direct and clear without writing long introductions and conclusions. Business reports should be direct in their message and remain clear and accurate throughout, so be sure to keep this in mind when writing a report that is meant for a business situation or will be read by an analyst or decision maker within the company.

Your home (office) away from home

For most, their careers consist of getting up in the morning and going to work until the end of the day. At work, they interact with colleagues, use office supplies and equipment and stick to a strict work schedule. But for some, earning money doesn’t involve commuting to and from an office. Whether you’re a business owner, entrepreneur or sales representative, you’re likely to be based at home with sporadic visits to clients or partners.

This type of career comes with unique challenges. Your schedule, deadlines and interactions are all in your hands and it can be difficult to stay motivated throughout the day and week. Especially with all the temptations of leisure at home and plenty of time on your hands. If you’re one of these people and are wondering how to optimally conduct your business at home, you’re in luck. Here are some things to consider when working from home.

Your routine

At this point, you’ll know that a schedule is near impossible to maintain at home. Everything that makes your life enjoyable is under the same roof – food, television, sleep. It can be quite the task to work a set number of hours a day when you’re not surrounded by colleagues who all work those same hours.

In order to be your optimally productive self, you need to set up a routine that you can stick to. There’s no use telling yourself you’ll work from 8 to 5 when you’re not a morning person. Consider when you’re the most productive and adjust your work schedule accordingly. Just keep in mind that the people you’ll do business with will likely follow standard working hours. Keeping that in mind, working from 6pm to late won’t be the best option.

Once you have you scheduled worked out, stick to it by seeing it as your office hours. In other words, you have to get up and get ready at a certain time in order to get to work when you need to.

Your social life

In an office environment, you’ll have many interactions with colleagues around the coffee machine or over lunch. When you work from home, you won’t necessarily have these social breaks unless there are other people at home with you. This can damage your productivity as these social interactions provide you with time to clear your head and sometimes even the opportunity to discuss work-related ideas.

To avoid missing out on these necessary breaks, leave time in your schedule for breaks, social interactions and idea creation. Take some time every hour or two to make a cup of coffee and stretch your legs. This will get the blood flowing again and you’ll be ready for another productive session.

Avoid checking your phone constantly. Instead, leave time in your schedule to answer any personal texts or catch up with friends and family over the phone. Who knows? Gran might have a brilliant idea for you to explore. And lastly, head to your nearest coffee shop over lunch for a bite and a quick internet browse to see what’s going on in your field that day.

Your environment

Office spaces are designed to be conducive to work. Your house, on the other hand, might not be. It’s important to have a designated space for work where you can sit at a table and plug in your computer. Ideally, this space won’t be in your room.

In terms of the elements inside of the room, some planning can go a long way. Think about the kind of work you do. Are you constantly on the phone with clients? Make sure you have a phone nearby. Do you need to scan a lot of documents? Ensure that your scanner or printer is close enough that you can easily access it. Nothing ruins workflow quite like having to go find the equipment you need.

In order to make your workspace fully functional, you might need field-specific equipment. Whether you’re employed and working from home or running your own business, there will be equipment finance options for the apparatus you need.

Your sanity

Lastly, it’s crucial to look after your sanity. By implementing these guidelines, you should be able to strike a balance between home and work life. The most important thing to remember is that these things are separate. When you’ve reached your knockoff time, close up until tomorrow and get some rest. After all, you won’t be very productive if you burn out.

Remember why it is that you’re working. Keep the goal in mind and remind yourself of the rewards your hard work will earn. But also afford yourself the necessary time to rest and ready yourself for the next working day.