Tag Archives: business

Unwritten etiquette rules in business writing

Communicating on behalf of your business requires professionalism and a clear understanding of writing etiquette. For many reasons, you need to pay attention to detail when writing for business as writing does not always portray the tone and humour you hoped for a client to read. Keep your writing clear and to the point. After all, you want to be taken seriously with whatever you say to a client or customer.

Not everyone is capable of writing beautiful emails and lengthy business strategies in a professional manner. If that is the case for you or one of your staff members, consider looking into business writing skills courses. Skills development in the workplace is always valuable for any position, giving employees the tools they need to succeed in many different environments, and on a professional level. 

Here are a few important tips to consider when writing for your business:

  • Avoid slang and jargon in your writing

So, you might be a jolly employee or content writer who is used to writing humorous blog articles and so forth, but when you’re writing to a professional in the industry, you need to keep your approach standard and neutral. If you don’t know the person, you might not know what type of mood they’re going to receive your email in or what their personality is like, so this could lead to a very bad experience. Another tip is that you might not be contacting someone in your field of work, therefore they will not be familiar with your jargon. Stick to formal writing that is free of slang and any complex words that might make it difficult for the person reading the email to understand. After all, the wrong approach can cause a major misunderstanding which could have been prevented by keeping to the topic and being clear.

  • Keep business emails conversational

As much as you want to keep it formal and professional, try to steer away from having your business writing sound like a sales pitch. You need to speak in a conversational manner, without overstuffing the content with fluffy information that doesn’t add any value. Keep things to the point, but write according to the way that you speak. Always remember that an email is a business conversation through a different medium, so should you be meeting up with your colleague, client or customer thereafter, you will need to continue your conversation in such a way that complements your business writing on paper.

  • Consider cultural differences

When speaking on behalf of your business or the company which you work for, it’s important to consider cultural differences. You might not know the person who you will be communicating with, therefore a standard universal communication approach is best. Always avoid political encounters and respect the cultural differences the person might have. Everyone has different attitudes and beliefs on certain topics, therefore you need to think carefully about your words and try your best not to offend the reader in any way. The same goes for blog writing and general business communications, offline and online.

  • General know-how

Once you’ve considered the above, think about the time in which you send and respond to emails as this could negatively affect your relationship with the person on the other side. Speak with courtesy and address people in the right manner. If you’ve received an email from someone with other people copied into the email, be sure to think wisely about replying to “all”. Business communication is restrictive in the sense that you should only show others what they need to know. It could look petty if you copy everyone in everytime you receive an email, and it could give away confidential information to the wrong people. As minor as you might think the need for business writing skills and courses can be, always remember that the first encounter over email can leave a good or bad impression. You choose what you’d like to portray.

Proofread the copy before you press send and make sure that you spell everyone’s names properly.

Final thoughts

Staff training in Cape Town and elsewhere in South Africa is something businesses should always consider when looking to make a good impression. People who deal with clients and projects on a daily basis will have a knack for good business writing skills. However, if you’re not familiar with how to communicate with your customers, you need to learn how to speak professionally for your own good and the sake of your company.

The above-mentioned tips are four simple, yet very important rules of email and writing etiquette you should keep in mind if you want to impress the next person you communicate with. Creating new relationships with clients will depend on the type of impression you’ve made. Successful partnerships have strong communication as their foundation, so be respectful in your choice of words and always be courteous. You’ll be able to avoid several awkward encounters or miscommunications simply by following these tips.

Secrets to starting your own successful beauty salon

Starting your own beauty salon requires more than a Pinterest board of what you wish to achieve. There is plenty of planning and preparation that goes into the business aspect of your salon before you can think about the decor and detail you want to add to give your new business the sparkle it needs.

Before you can reap the “fun” benefits of owning and running a beauty salon, you need to start your business on the right foot. Be forward-thinking and approach your new venture as a business deal. While it might be unusual in the sense that you don’t work a regular 9am to 5pm job, you certainly need to have the mindset as if it were. You need to have a structured management plan in place and lean on the correct people for help. You might “think” that you can do it alone, but you simply cannot. Maximise your budget by incorporating everything you need to run your dream business and make a living.

Here are a few tips to consider when starting your first salon business:

  • Finalise your business plan

Just because you don’t perceive your business to be a corporate or similarly structured business, you still need a business plan to execute your goals and work towards your business objectives. It’s pointless diving head-first into a business concept if you haven’t planned for it. There are plenty of factors that play a role in a business environment that you will need to consider. You will need to have a proper plan in place of where you want your business to grow to. Your business plan will need to be updated and tweaked every couple of years in order to document your growth and to see how far you’ve come.

  • Secure your finances and budget accordingly

In your business plan, you will need to draw up a costing of what it will take to start and grow your business. If you do not have access to the capital amount that you need, you will need to look at alternative financing options. From equipment to cash flow, salaries and more, you will need to have the correct finances to successfully start your own business. Take a personal loan, for example. Fill in a loan application to apply for any outstanding amount. During this process, make sure you have a clear understanding of what the terms and conditions are of your loan and how long it will take to pay back the money. You can view the amount that you might qualify for beforehand by searching for a personal loan calculator, as well as the repayment amount through a loan repayment calculator.

  • Choose the correct salon staff for your business

Anyone starting a business knows that the correct staff can make or break your name and reputation. Beauty therapists and employees need to be bubbly and engaging with your customers. Make sure that you choose staff members who will go the extra mile to create long-term relationships with your customers and keep them coming back for more. When your salon grows, you will need to hire more people, but the best advice is to start small and lower your overheads until your business really starts to take off. Once you’ve shown the public who you are and how much you pride yourself in good customer service, the easier it will be to employ more people based on your increase in profitability.

  • Invest in insurance for startups

As you know, insurance is something that cannot be compromised on. If not in your personal life, then not in your business either. Because you’re working in an industry that requires thousands of Rands worth of equipment, it’s vital to insure your equipment and assets. Not only will insurance protect your business and employees, but also your customers. Before you employ anyone, ensure you’ve done your research and consulted with a professional company which can guide you and help you with this process.

  • Think about your services, pricing and products

Your prices should be directly related to your target audience. If you are based in a middle to lower LSM area, you cannot charge luxury rates because your customers are unlikely to afford it. So, you need to be extremely careful with your products and services pricing. Salon treatment products are extremely costly, so it is advised that you stick to a small menu before branching out and offering more than you can afford to maintain. Do your research and speak to other professionals in the industry to learn more about the market. At the end of the day, you need to analyse your expenses and set your prices accordingly.

  • Don’t forget to market your business

Lastly, make absolutely sure that you can set aside a budget to pay for your marketing fees. When starting out, you need to advertise your business to the public if you want to create awareness and become known in the industry. Print is expensive and cannot always guarantee the return on investment that you had hoped for, therefore you should focus on social media. Digital is the way to go. If you create engaging content and advertisements that are shareable, you’ll be able to reach your targeted audience in no time. These platforms will help you to create and boost your brand’s awareness.

Tips for creating a business idea that is fundable

Small business funding is a popular approach for entrepreneurs who do not have the finances to execute or maintain their business concept. With so many innovative ideas out there, applying for startup funding takes time, effort and determination. There are various conversations you need to consider when applying for funding. And before you can apply, you need to have a clear idea of what investors are looking for.

What do investors look for when it comes to startup funding?

In essence, there are various factors that come into play when someone is looking to invest in your business. From the expected return on investment (ROI) and turnover rate to the interest in your concept, your assets, liabilities and your market, this is a lengthy process, to say the least. Your personal credit score and finances are two elements that have the power to sway the conversation, meaning if they reflect positively to the potential investor, it will demonstrate your financial habits on a larger scale.

You will be required to pitch your funding application to a pool of investors or via a reputable financial firm, along with the supporting documentation which will summarise the numbers for the potential investor interested in learning more about your startup business. Should your concept and/or pitch be enough to showcase financial profitability and long-term success, you will become a potential candidate.

Here are a few tips and factors that will influence your ability to be funded as a startup founder:

  • Brainstorm specific problems and solutions

Investors are not looking for out-of-the-box ideas that have never been tried and tested. They’re looking for business ideas that are plug and play and serve a purpose for the public. Investors want to be able to see the profitability of an idea, and if they can see that your business idea has the potential to soar and add value, they’ll consider your application within reason. Do your research, speak to people in the industry and know your numbers. Should the investor be interested in learning more, they are going to ask you several questions, which is where your research comes into play.

  • Apply for funding only once you’re ready to scale your business

Do not consider funding if you have not started your business. Investors want to be involved in companies that are established and growing. While you might not have grown your bottom line as much as you’d hoped for by now, you need to try and test the market with your product. Try to ensure that you have a proper following and the ability to start a successful conversation. Applying for funding before any of this is a premature approach which might backfire. Funding is to be considered once you’ve established your position in the market and now want to grow and scale your business to meet your business’s needs.

  • Start with the simplest legal entity

You might have the vision of growing your business over the upcoming months, but increasing your shareholder amount will make the investment complex on your part. If you are registered as a sole proprietorship or partnership business, it will lower the liabilities and tax implications for investors. It’s best to invest as a one-man-band or a smaller entity to increase your chances of being considered.

  • Build your company and showcase your results

This does not mean that your startup business needs to be a thriving success. This certainly does not happen overnight either. It simply means that you need to have something to show. Business investors in South Africa want to be able to see the results and analyse them thus far, as this will give them the answers they need to go ahead with your concept. If the potential investor sees profitability in your work, it will generate confidence. Another tip to consider is your business’s focus. While technology is a trending topic, investors want to see how customer-centric your business is and how you’re changing the lives of your customers.

When you create an intellectual property portfolio, you’re creating a competitive advantage for your startup company and showing investors how serious and passionate you are. Investors want to see that you have patented your idea or trademarked something in your business. It’s a good barrier to entry.

Final words

As you see, success takes time and hard work. In order to gain funding, you will need to do things in the right sequence before you find out more on how to apply for a startup business loan. Once you see that you cannot carry it further without the financial support you need, consider funding. This will give investors a clear idea of your journey and what they can expect to see if there was money involved.

Why office morale is so important

Office morale is something that is sometimes overlooked by managers and CEOs. While they do have important tasks to focus on, employee morale should be an important aspect of any manager’s concern. Having happy workers means that your workplace is more productive and that your company culture is positive and inclusive.

 

You can send your employees on a variety of courses, such as information technology courses, communication courses or management courses to boost morale and to show them that you value their ambition and want to build them up to new heights. If you are wondering why you need to concentrate on keeping your employees happy, outlined below are the reason why office morale is so important.

Productivity levels increase

When employees feel positive and enjoy their working environment, their production levels will naturally increase. This is because they will not have a lot of stress holding them back and they will feel comfortable in the office and among their colleagues.

 

High productivity levels are not only great for managers who are looking to achieve departmental and organizational objectives, but they are also good for improving employees’ overall happiness during the working day. It can also benefit your employees by increasing their compensation (for salespeople) and their chances of being promoted.

Absences will decrease

When your employees enjoy coming into work, you will notice that the number of absences among your staff will decrease significantly. This is because motivated employees have fewer reasons to miss work.

 

If an employee is taking part in a course, such as a diploma in information technology part time then this will not count as an absence, in fact, it is part of a motivated employee. Absenteeism in the office costs the company thousands of rands in production expenses, which is why boosting employee morale is so important. You will save yourself from incurring these costs and will be creating a stress-free working environment at the same time.

There is more attention to detail

When someone enjoys what they do, they will pay attention to the details of their day. This is beneficial to your company as it means that the work which is being produced is of the highest quality and that your clients will feel that your company is truly listening to their needs.

 

When morale is low, people generally become distracted easier and will make more mistakes than usual. This will not only affect their work but also the productivity levels and the client-company relationship. Encourage your employees by praising their work and offering them rewards for hitting targets (doughnut day, anyone?) and be sure to note anyone who is falling behind so you can ask them what they need to help them work better.

More opportunity for employee collaboration

Employees who are happy and feel supported by management are more likely to enjoy working together. This means that there is more opportunity for collaboration between teams, which can lead to fantastic project ideas for clients and tight deadlines being met.

 

High morale usually collates with greater feelings of teamwork and a shared vision. This creates positive working relationships, which leads to a more collaborative workspace. You will find that your employees are more willing and happy to work together, leading to targets being met ahead of time and client projects being finished by the deadline and with extra creativity added. This helps to boost profits as well as productivity and will show clients that your staff take their work seriously and are willing to go the extra mile.

Attract and retain talent

Having high morale in your office will help you to attract and retain young and up-and-coming talent. This is because young workers are looking for a company culture that suits their needs and provides them with a stimulating and collaborative environment.

 

Talented people will not stay long if the morale of their workplace is low. You will need to provide them with opportunities, such as sending them on information technology courses in South Africa to build their skills or by allowing them to take managerial courses to train them for future roles. Having high company morale will attract new talent and continuing this morale will retain them as loyal employees.

Put your employees first

Company morale is a vital aspect of any successful business. This is because it helps to boost productivity, decrease absenteeism, encourage attention to detail and allow for more collaboration opportunities among colleagues. As a manager or CEO, you will need to ensure that your employees are happy in their roles and satisfied with their responsibilities. You will be able to retain any new employees you get because of your positive office culture and high levels of morale. Ensure that you put your employees’ needs before your own, as this will show them that you value their input and that you have their best interests at heart.

How a video wall can help you achieve your business goals

Video walls are used to support company goals because they are put out to attract the consumer, which in turn grows your customer’s engagement and interaction with your brand. But, beyond the display, there needs to be a purpose. Before you set up a huge brand-focused video wall, you need to determine the reason behind it, and how it will be used to help you to increase revenue and customer experience.

Here are the three main reasons why video walls are a great investment:

  • Better promote brand awareness

 

Ideally, customers prefer to digest information visually over reading. In order to achieve this, you can interact with your customers through an interactive wall display which is both interesting and appealing. When you have something that allows for touch, customer experience is immediately boosted because customers can physically get involved and communicate with your brand.

No matter the industry you’re in, you will always have customers who you need to attract. Be it retail, construction, advertising or hospitality, providing them with branded content that speaks of your brand will help them to better understand who you are and what you do. It’s all about taking the opportunity to educate and engage with people, without doing it a boring way that deters them away from you.

  • Help employees gain organisational insights

 

Video walls are not necessarily for external customers to view but sometimes when you use them internally it can increase productivity and help operations run smoothly. When you have everyone on the same page, it is extremely easy to function properly. These walls also allow you to make real-time decisions which involve different departments. It’s a structured approach to organisation and it is actually a lot more affordable than you think. Take the health industry, for example, you can use a video wall as an internal reminder or schedule for operations. Everyone in the hospital who is involved in a specific procedure will be able to see what rooms the staff are in, what time they need to be there and what they need to bring along for preparation. Another great example is for companies which are in the transportation business. You will be able to see all the information for dispatch, keeping everyone informed and up to date. In essence, these walls will keep everyone moving to one key goal.

  • Improve teamwork and communication

 

In corporate environments, one of the biggest advantages of having a video wall is the ability to use it as a device to improve teamwork and participation. Everyone will always be involved with what is going on, and everyone will be kept in the loop of what the different departments are doing. For example, you will be able to showcase project information with videos and imagery or showcase recent achievements if need be. This type of interaction will encourage the departments to better communicate with one another. From brainstorming meetings to new product designs, insights and motivational videos, these walls are ideal.

Other, more specific benefits of video walls include:

Attention-grabbing: Depending on the industry you’re in, you need to remember that customers are flooded with very similar information every day. In order to be different, you need to do something that is very different to what they are used to. So, create something that is attention-grabbing and interesting. Technology allows you to give your customers an incredible experience, so why not take your brand to the next level by engaging with your customers through something like this, which adds value to their lives.

Manageable: The great thing about video walls is that the software on which they operate is usually easy-to-use, therefore it does not require a specialist to operate. These walls allow businesses to showcase a variety of different content and businesses can change things up as often as they wish to. This is also a major perk because businesses can change their visuals, in real-time, according to what works best and engages their customers in that moment.

Cost-effective: The general perception around a video wall controller is that it can only be used for bigger companies which attract hundreds and thousands of customers. This isn’t the case. Although pricey, the return on investment is well worth it. Not to mention, any company which wants to get ahead of their competitors should consider installing a video wall as an alternative to other marketing collateral. These innovative and interactive points of sale may do your company more justice than any printed advert could.

Time-saving: As mentioned, these walls can be used to communicate a variety of different messages, internally and externally. And quickly. You are able to broadcast messages to people faster than any marketing material can be delivered. This will also attract more customers because of the quick, consistent communication they’re experiencing with your brand.