Tag Archives: brand identity

Top ways volunteering can help boost your business

Volunteering might not sound like something that could boost your business, but customers see companies who volunteer as being more honest, trustworthy and authentic than others. And customers are the backbone of any business.

So, not only does volunteering help the cause you choose, it could bring in more business too. You could donate time or money to Doctors Without Borders in Kenya, or you could choose to help an animal charity by donating food and blankets. If you are not convinced you should look into volunteering to build your business, read on below for the top ways it can help.

It helps to encourage healthier employees

Your employees might enjoy working for your company, but volunteering can make them happier and healthier in other ways. If you are doing something you enjoy and feel good about, the neurotransmitter known as dopamine is released. Dopamine is known as being able to improve your well-being, your capacity to learn and your happiness.

Happier employees means healthier employees, which is one of the major benefits of volunteering. With healthier and happier employees, your business will flourish and productivity levels will rise. Even if you only spend an hour at a charity handing out soup and bread for the homeless, you will notice a marked improvement in the mood of your employees. Be sure to ask them for ideas on which causes are meaningful to them so everyone feels included.

You will have a chance to network

Volunteering for charities such as Doctors Without Borders in Kenya allows you to network with other like-minded people and businesses. You might meet business leaders and other entrepreneurs who can help to take your business to the next level, or other businesses from your industry with whom you can form amicable partnerships.

You might find a contact who can help your business with a resource or service that you do not have the time or resources to fulfil. While you are certainly not volunteering with business or recruiting goals in mind, you might find a young, talented person who would be the perfect fit for your company. You could give them your business card to use when the time is right or you could offer to set up an interview once their volunteer period is over.

It will boost creative thinking

Volunteering for organisations, such as Doctors Without Borders in Kenya or other countries, requires you to be able to think on your feet. And this means you have to be able to think creatively. Unique and positive activities will encourage creative thinking in your employees, which will translate into their daily working lives.

As a business owner, you need to be able to think creatively and handle pressure without cracking. Volunteering is the perfect way to do this and you will be helping a worthy cause at the same time. Being a part of something good and meaningful will motivate your employees to continue operating at the best level possible, including thinking creatively about solutions for business problems.

You can generate publicity

Volunteering is all about giving back, but it can also help your business to generate more publicity. For example, if you are a boutique clothing store, you could donate half of your unsold stock to a homeless shelter or marketing companies could offer to improve the social media presence of animal shelters.

You can use these volunteering opportunities to generate publicity for your business. Post to your business’ Facebook page about a project you have been working on or send out a press release about a charity you volunteered for. It will allow clients and customers to see your business as more “human” and authentic and it will bring in more revenue too.

Improve the skills of your employees

As a business owner, you know how important it is to have employees with updated skills. But you might not have thought that volunteering can help to improve these skills. They will learn how to be more organised, how to manage their time and could even learn some unique skills, depending on the organisation or charity you choose to volunteer for.

Having employees with improved skills will boost your business by making them more productive and knowledgeable. They will be able to bring more to the table after volunteering and could even have some interesting ideas for solutions that you might never have thought of before.

Help others and help yourself

Volunteering is something that not only helps the cause but the people who are giving aid too. You will feel happier and healthier after volunteering, as will your employees. You will also have a chance to network with other business leaders and industry experts as well as the chance to generate publicity for your brand. So, why not look for a local charity or cause that needs a helping hand and offer your services to them? You will be providing assistance to those who need it the most and boosting your own business at the same time.

Why office morale is so important

Office morale is something that is sometimes overlooked by managers and CEOs. While they do have important tasks to focus on, employee morale should be an important aspect of any manager’s concern. Having happy workers means that your workplace is more productive and that your company culture is positive and inclusive.

 

You can send your employees on a variety of courses, such as information technology courses, communication courses or management courses to boost morale and to show them that you value their ambition and want to build them up to new heights. If you are wondering why you need to concentrate on keeping your employees happy, outlined below are the reason why office morale is so important.

Productivity levels increase

When employees feel positive and enjoy their working environment, their production levels will naturally increase. This is because they will not have a lot of stress holding them back and they will feel comfortable in the office and among their colleagues.

 

High productivity levels are not only great for managers who are looking to achieve departmental and organizational objectives, but they are also good for improving employees’ overall happiness during the working day. It can also benefit your employees by increasing their compensation (for salespeople) and their chances of being promoted.

Absences will decrease

When your employees enjoy coming into work, you will notice that the number of absences among your staff will decrease significantly. This is because motivated employees have fewer reasons to miss work.

 

If an employee is taking part in a course, such as a diploma in information technology part time then this will not count as an absence, in fact, it is part of a motivated employee. Absenteeism in the office costs the company thousands of rands in production expenses, which is why boosting employee morale is so important. You will save yourself from incurring these costs and will be creating a stress-free working environment at the same time.

There is more attention to detail

When someone enjoys what they do, they will pay attention to the details of their day. This is beneficial to your company as it means that the work which is being produced is of the highest quality and that your clients will feel that your company is truly listening to their needs.

 

When morale is low, people generally become distracted easier and will make more mistakes than usual. This will not only affect their work but also the productivity levels and the client-company relationship. Encourage your employees by praising their work and offering them rewards for hitting targets (doughnut day, anyone?) and be sure to note anyone who is falling behind so you can ask them what they need to help them work better.

More opportunity for employee collaboration

Employees who are happy and feel supported by management are more likely to enjoy working together. This means that there is more opportunity for collaboration between teams, which can lead to fantastic project ideas for clients and tight deadlines being met.

 

High morale usually collates with greater feelings of teamwork and a shared vision. This creates positive working relationships, which leads to a more collaborative workspace. You will find that your employees are more willing and happy to work together, leading to targets being met ahead of time and client projects being finished by the deadline and with extra creativity added. This helps to boost profits as well as productivity and will show clients that your staff take their work seriously and are willing to go the extra mile.

Attract and retain talent

Having high morale in your office will help you to attract and retain young and up-and-coming talent. This is because young workers are looking for a company culture that suits their needs and provides them with a stimulating and collaborative environment.

 

Talented people will not stay long if the morale of their workplace is low. You will need to provide them with opportunities, such as sending them on information technology courses in South Africa to build their skills or by allowing them to take managerial courses to train them for future roles. Having high company morale will attract new talent and continuing this morale will retain them as loyal employees.

Put your employees first

Company morale is a vital aspect of any successful business. This is because it helps to boost productivity, decrease absenteeism, encourage attention to detail and allow for more collaboration opportunities among colleagues. As a manager or CEO, you will need to ensure that your employees are happy in their roles and satisfied with their responsibilities. You will be able to retain any new employees you get because of your positive office culture and high levels of morale. Ensure that you put your employees’ needs before your own, as this will show them that you value their input and that you have their best interests at heart.

Why marketing is important in business

question-mark-2492009_1920What is it that makes marketing such an important asset in business ventures? Why should companies focus on growing their marketing department? Product, price, place, and promotion are the four Ps of marketing. Anyone who has completed marketing courses will know this. These four Ps are why you need marketing strategies in your business today.

Sets sales

Product specifications are being marketed to a selected target audience through chosen promotional channels. This is bound to set your sales numbers on a steadily increasing route. This is the department that makes known who you are as a business, what you offer and how you can meet their needs as a potential consumer.

One mistake most companies make in the time of a recession is to cut marketing funds and efforts. Instead of cutting it off completely, rather downscale and be smarter with regards to your marketing efforts and platforms. Consumers may be spending less money during this time but they are still spending money nonetheless. Use that motivation to keep pushing your value product offers and focus more on your already-loyal consumers. You will be one of the few companies with your name still being spoken about.

Marketing makes your business known and without it, your client base would only consist of family, friends, and passers-by.

Builds brand identity and business reputation

Marketing is a platform to build your brand identity, your name is out there and people know what you’re selling, but now it’s time to get to know who you are as a business. It’s important to understand that you are people selling to people. Regardless of how huge your corporate company is, consumers are reassured by the fact that there is a human being on the other side of the line. Social media marketing and profiles is a great way for clients to get an idea of what goes on behind the scenes and can put faces to the names that sign off on their email conversations.

Marketing makes it possible for you to let clients know what your values are as a company and lets you show them how you live them out through your business and offerings. In this way, it helps build your business reputation and helps customers feel comfortable in what they are supporting by choosing to do business with you. It also gives potential customers the insight they need to make the brand switch or give your business a try.

Clever competition

In a world of competitive markets, even the marketing efforts of competitor companies can help you. Marketing is important to stay updated with where the marketplace values lie and, in turn, you can adjust and redirect your marketing strategy accordingly.

When advertising against competitors, keep it fun (not detrimental to the brand of another company) and keep it smart. Make use of the advertising slots in their Facebook and Youtube video campaigns and use their social media profiles to create a target audience segment based on their followers. All’s fair in open advertisement placement.

Channels communication

When it comes to advertising and mass media marketing, there isn’t a lot of room for two-way communication. You are directing data at your target consumer and they just have to take it in. With the rise of social media platforms, there is now the opportunity for consumers to talk back.

Making marketing inclusive means you can better understand what it is people want, need and demand. In turn, you can use this to make sure you are the company they turn to. Tell a story and start a conversation with social media marketing. Encourage comments and sharing and you will have consumers valuing your interaction and you will be gaining ideas for future campaigns and product upgrades.

Inspires innovation

Lastly, marketing is important in business because it inspires innovative thinking. Marketing is an ever-adapting department that needs to be able to manipulate all types of updatable medias and harness the power of whatever is #trending on a weekly or even daily basis. New ideas are constantly sought after to make your business stand out above the rest and bring the edge that consumers are looking for.

Marketing makes the consumers eye-line stop on your product sitting on the shelf instead of browsing over it to land on the more recognisable brands. Marketing is undeniably important in business and you don’t want to find out what your business would be like without it.

Your Rebranding Action Plan

Companies rebrand for many reasons – being under new ownership, changing direction, merging with another company or to modernise their image. Whatever the reason, however, the basic principles of doing it successfully remains the same.

To rebrand in a manner that will see to it that existing customers are retained and new ones acquired, a project plan must be established. During this kick-off phase, key people from within the company must also become involved. The process moves from here to the final phases during which the look is updated and launched. These are the stages we’ll look at in more detail.

Build brand identity

A company’s brand identity comprises those elements that customers see during direct dealings with the business or in the media. Top of the list are the business’s name, its logo, colours and payoff line. These have to work together to establish the desired brand image within the minds of the customers. When everything is signed off, commission the redesign of business cards, notepads, stationery, vehicles and any other customer touch points.

Update the website

While the rebranded website can’t be launched before a company’s intentions have been made public, a new website must be developed and designed in the background. The importance is evident when one considers that many customers first make contact with a company online. This applies not only to the website, but social profiles on the web too. Be sure to also take these into consideration. Together, the parts must form a cohesive whole.

Change the face of the company

With extensive changes to a company logo and colours, the updates will have to be pulled through to the physical building. This could be as simple as contacting signage companies and wall cladding suppliers to replace the old logo with the new one, or it could be as extensive as getting interior decorators in to revamp the entire building. The first solution would be the most cost effective, but a proper business analysis must be completed before deciding on which route to take.

Strategise the launch

This phase is listed last, but should definitely not be left until the last minute. If the launch fails, it could jeopardise the future success of the company.

With that said, it’s vital to answer the following questions:

  • What do we want the customer to know, i.e. what is the message the customer should take away from it all?
  • Through which channels will the launch happen? Don’t pick any channel – go to where the customer is.
  • When will the launch happen? Too soon or too late could be equally harmful.

Perhaps the most important question to answer at every step of the rebranding process is “Have covered absolutely everything?” To make sure that nothing gets left out, double check and triple check. The extra effort will be worth it at the end of a successful rebranding project.