Category Archives: Social Media

Social Media Marketing

Starting a business while on a budget

The rise of megacorporations seem to happen like magic: one day there exist this number of business, then suddenly a new business emerges with billions in finances and offering services or products we didn’t know we needed. We imagine these spaces to come from some magical land, filled with fortune, where the owners were born into wealth or had wealthy clients and investors willing to support them. But the reality is far more complicated. Indeed there is no reason a powerful business, like powerful people, can’t begin from humble beginnings.

Success of business isn’t tied to any formula, but a number of different properties and factors.

“Success,” says Forbes’ Micha Kaufman, “ is mostly determined by liberal amounts of “sweat and hard” work. It’s why passion is so essential: It sustains us through the hard times, and rewards in ways money never can.”

Importantly, for Kaufman, being connected and engaged is essential – which is why, in this day of online connectivity there is no excuse. Indeed, so important is online presence that it’s almost unheard of to not have a website. But, also, how you respond to social media portrayals. People have lost entire careers after social media faux pas, resulting in businesses themselves suffering.

By being connected, you alert the world to your and your business’ existence. Great marketing like this can do wonders for your business and brand. Considering almost all the big social media brands and apps are free, you don’t need a budget at all for this – except to pay the hours for someone to manage it.

And here you can higher students: not only are younger people more tech-savvy than older, but also they can get the first steps into the world of adult careers. Interns don’t have to earn a salary, though it might be ethical practice to pay them. However, due to their inexperience, this means you never have to pay the same for someone who is an experienced social media manager.

Mark Kingsley-Williams, founder of Trade Mark Direct, told the Guardian there are important first steps that people should consider.

“Starting a business should be all about getting information quickly to prove whether the concept will work, not maximising margins from day one. It is better to start out renting or leasing premises, company vehicles, IT equipment, and so on, rather than buying, and taking on people as contractors rather than employees, which you could consider once the business is more established.”

So whether you take out asset finance or look for used cars for sale, it’s necessary and possible to keep your budget low for the beginning part.

The rest of it should then be a basis on obtaining more clients, improving your business strategy, increasing your workforce, expanding your business. This means more income and therefore a bigger business. And all of that, as we’ve seen can happen on a budget – but what that also means is it can happen because you’ve already demonstrated you can be smart.

Which is something any client or investor is looking for.

Promote Your Business With Facebook

Facebook can be a magnificent marketing tool for businesses of all sizes.  This is the main reason why one should include this free, easy strategy when making considering your overall business plan.

A mistake that countless entrepreneurs make when it comes to social media, like Facebook, is the belief that these types of websites are merely beneficial for large companies/businesses that have big, recognizable brand names. In actual fact – Facebook can be used by basically any type of business.

Facebook is gaining unheard-of amounts of popularity nowadays. There are millions upon millions of people who are now using Facebook around the globe. In other words – this social network will supply business owners with the best possible opportunities of attracting more customers.
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Social Media for B2B

On a daily basis, I talk to b2b marketing leaders who are putting together and defending social media marketing strategies  with the purpose of reaching business buyers. Many of the conversations sound like this: “We’ve created a Twitter account and Facebook page, but we’re not getting many followers, what do we do next?”

Too many b2b marketers use social tools as just another channel for pushing out press releases and product promotions. Your prospective buyers don’t care.  In the same manner that they tune out television commercials and ads, they get turned off by companies that push commercial messages through social channels.

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