Category Archives: Social Media

Social Media Marketing

4 Reasons why you should do a media course for your business

Media studies are always beneficial to any and every business, across all industries. Media studies courses cover mass media in its entirety and provide relevant knowledge that can be applied and used to improve the business’ stand in and over the media.

The media is what shapes our societies and sets the trends and standards that everyone else strives to live up to. If your business doesn’t have a leg to stand on in the media then, according to society, you have nothing significant to offer. And that’s not a social position you want to find yourself in.

There are a variety of reasons why your business needs a media-savvy team. Four of which will now be discussed.  

Learn to manage your reputation

This is, arguably, the most important reason why you need to do media courses. The media will manage your business’ reputation whether you are aware of it or not. And, unfortunately, there seem to be more complaints than compliments so it’s up to you to highlight the positive aspects of your business for people to comment on through media management.  

Through media and social media especially, you can learn to manage your reputation when taking a media course. You will learn how to project and maintain an honest and promotional image of your business through advertising, public relations and social media. This can be done through events, campaigns and knowing how to best communicate with your audience.

When using the media to your business’ advantage, you have the opportunity to tailor your brand’s message when communicating with your audiences. And if you do it right, it might go viral in a good way which, you can ask anyone, isn’t always the easiest thing to achieve.

Learn how to manage your business’ reputation in the media so that there aren’t any opportunities for bad press and a breakdown in everything you’ve built for your company. It only takes one little mistake and a couple of minutes for a reputation to be ruined.

Get to know your audience better

Knowing your way around the media also means you’ll be able to get to know your audience better. And for business, that means you have an insider’s view of what the people want, what they like and what they dislike. The former being everything you need to stay away from as a business so as not to get on the public’s’ bad side.

There are various audience metrics that can be used and measured in accordance with your target audience description, You will easily be able to see if there are any other niche markets you’re not exploring or investing in that can generate sales and build a reputation. Through media courses, you will learn all there is to know about understanding and appropriately appealing to your audience as a brand.

This goes hand-in-hand with reputation management, so it’s extremely important to be clued up on it.

Leverage platforms to share knowledge

Another great reason to have media studies on your resumé is that you’ll learn how to leverage media platforms to share your business knowledge. You will have the means of setting your business as a reputable thought leader in the industry.

If you want your business to be relevant in the industry, you’re going to need to do boundary-pushing work. And those projects need to be correctly shared with the rest of the industry and the world in order for your business to build brand awareness and be the “talk of the internet”.  

This is how you put your name out there and build respected associations within the media that will only reflect positively on the company.  

Improve media marketing

The last reason why your business needs media course information from its employees is that it will help improve your media marketing campaigns. When you have a better understanding of the media, how it works, who it appeals to and the power it possesses, it’s easier to create efficient and effective marketing campaigns.

You will know which are the appropriate channels for the brand messages you want to send to specific audiences. You will know which trend-topics and relevant hashtags to use and play on in your social media posts. You will able to accurately measure the success of your media marketing and know which next steps to take to improve on them.  

Media courses are there to help your business in more ways than one. And there’s no denying your business’ reliance on the media. So, for the sake of your business, you should look into applying to one of the many media courses for you and your employees.

How the digital era has impacted art

Digital technology and the internet has had a significant impact on the transition of art. From the days of using raw materials to express your emotions, the digital world has now diversified art and made it easier for artists to tell their story. Although positive, it has also made it increasingly difficult for artists to compete with other innovative minds. This means that they really have to stretch their imaginations to be noticed.  

Especially for artists who want to compete with the international world, the digital space has made it easier to transform drawings, through digital tools, to enhance the creative aspect of the art piece. The internet has also proven to be helpful, as it can provide inspiration and it connect artists with each other and their viewers online. These three things have led to a massive shift in arts and culture.

Understanding digital art

With the rapid development of digital innovations, digital still cannot compete with the human mind. Creativity cannot be compared on a digital scale, so as much as the digital age and the advent of a new millennium is impacting art, it’s only influencing the direction of which medium is used when creating art.  

There will always be mixed emotions about technology and art because people feel that it has taken away the unique aspect of perfecting your work by hand, and others have chosen to embrace the change it’s brought. But what people forget to remember is that as much as our lives and worlds change, so to do our expressions, both in what we feel and how we wish to express it. These are all contributing factors that technology is helping us achieve. For example, before the digital era, artists would have to buy vast amounts of equipment to help them create and execute their work, but today people have direct access to these resources online. They’re able to learn more techniques and tools to benefit their creativity.

A great example of how technology has transformed African art is how easy it is for artists to bring their message across with abstract resource which really resonates with their audiences. There are so many types of creative technology that can help to enhance your piece of work, such as animation, illustration and audiovisuals. All of these play a role in speeding up the production and quality of your work.

Whether you make use of animation and moving visuals to create digital art or stick to your more traditional hand-painted art, the internet is still helping artists to get their work out there, and be appreciated by people who may not have been able to find their work before. Quite simply, the internet has made it possible for people to interact with others over a particular interest, which is what artists need to seek inspiration.  

The benefits of the internet

There new forms of art that you can experience today are net art, digital installation art and virtual reality, which have all had an impact on traditional art. The entertainment industries are making use of these types of art more often to complement their works of art, which in turn supports the artists and their work.

New and existing artists have turned to the internet to help jump-start their careers, as the internet provides the opportunity for them to get their work viewed and appreciated by millions across the globe, not just at your local art gallery. The digital word offers endless benefits, and becoming known is only one. It’s a great space for people to sell their work online and to become categorised under a specific niche.

The bottom line

It’s because of the internet that people are starting to understand the message behind art and appreciate creativity for what it is. Although people may feel that technology has disrupted the African art industries, and changed the way people perceive it, the internet has only influenced it. No matter how advanced technology and the internet becomes, the idea is generated by a human mind. Without the human aspect, there wouldn’t be creativity and purpose. People wouldn’t be able to convey messages through art.

Much like every other aspect of life, technology helps to solve problems and make life easier for us. When you help artists through technology, not only are they able to complete a job faster, but they are able to become known, appreciated and valued for their talent across the globe. Again, without the artist, the paintbrush would not be able to produce the work. The advancement in technology and the internet should not be seen as a threat, but rather as an element to assist with the progress. In fact, it’s a helping aid for artists to better express themselves through creative mediums. Just what they’ve always wanted.

Let’s chat about chatbots

Chatbots are the topic of conversation in various industries at the moment, yet there are still people out there completely unaware of what exactly they mean for everyday life and society. Hence, we’re chatting about chatbots.

If you don’t know by now…

Chatbots are defined as computer programs designed to simulate conversations with users via the Internet through voice recognition technology. It’s AI technology designed to ask and/or answer our questions, as the user.

Surely you’ve heard of Siri (Apple), Cortana (Microsoft), Alexa (Amazon) or Google Assistant (obviously Google) by now? They are all integrated examples of chatbot technology in our everyday lives. Not everyone is a fan of Siri and the technology can, at some times, be frustrating especially if you have to repeat yourself five times for her to pick up what you’re trying to ask.

But there will never be a time where everyone in the world is happy with what’s available. So, if you still want to take a contact centre support course, the rise of chatbots shouldn’t stop you. There will always be a market for actual human to human interaction.

Their direct influence

Chatbots are already making their way through various industries in big and small ways that have a direct influence on us as users and on the companies that have adopted its technology. Here are a few examples:

  • Insurance: Allstate Business Insurance in America incorporated ABIe (a chatbot) to relieve traffic from the call centre and is able to handle thousands of queries from both agents and consumers directly.
  • Finance: Capital One Financial (also in America) has Eno – the balance-checking, payment-making, credit-card-informing, text-message chatbot. It only communicates via text.
  • Hospitality: Marriott International makes use of chatbot technology in Facebook Messenger and Slack (soon WeChat and Google Assistant as well) and allows for rewards members to research and book their trips.
  • Therapy: There is a chatbot out there that you can have conversations with and build a relationship through Facebook Messenger. Well, a relationship in the sense that Woebot, as you talk to him, gets to know you and your moods better. Woebot changes the way people think about therapy and is available 24/7 to chat, give expert advice, share a quote or crack a joke.

There are more examples, but that should be enough to give you an idea of where and how chatbot technology can have a direct influence on you. Well, it’s not too surprising seeing as they were designed to directly interact with us, but if you weren’t aware of it before, you are now.

Chatbots affecting the future

The content marketing and market research industries are going to be greatly affected by chatbots in the near future.

  • Personalisation of content based on trackable user behaviour through interaction
  • Humanising chatbots with personalities will better the user experience
  • Increased brand engagement stimulated through user-bot interaction.
  • Chatbots retrieve direct user insight in an unobtrusive manner
  • Quick and direct way to interact with the brand
  • Additional/external applications are not necessary for interaction making it convenient for users

The future of marketing is all about messaging and interacting with a user in a way that is convenient and not intrusive. A way where they have a choice to partake in the marketing campaign – by means of conversation.

Companies making the move

A lot of people are on the move to better their customer’s experience with their brand, so much so that the experience is beginning to rely less on the actual product conversion and more on the process of bringing them to that conversion.

Coca-Cola is one of the larger brands preparing for a digital future. David Godsman, Coca-Cola’s chief digital officer, says “It isn’t about changing digital experiences but also about helping customers make decisions in a more effective manner. It’s about an operational transition.” And the transition he’s talking about? Oh, just some talk about chatbots and AI vending machines.

Starbucks has also dived into the chatbot-pool with a “bot-barista” from which customers can order and pay for drinks remotely. Other companies include Pizza Hut, Mastercard, Sephora and Spotify, mostly through Facebook Messenger and Twitter.  

How you can do it too

The market and customer improvement opportunities with chatbots are incredible developments for any company that values their customer experience, which should be every company. If you were wondering, it is possible for you to make the most of it too.

Some places you can look at to help you create and test your bots are The Bot Platform, Chatfuel, Engati (through a 10-minute process), ChattyPeople and ChatScript (considered “next-generation” and was awarded for having the most human-like AI).

The internet can help take your business to all the places you’ve been struggling to get into by the click of a couple buttons. The process to use technology is never as complicated as the process to create the technology was and that should be comforting in a world of constant technological innovation.

Security considerations for small businesses in 2017

Small businesses are not exempt from caring about security. They, too, need to be as invested in what occurs in keeping their data and other aspects of the organisation secure. Though so much of security is often focused on big businesses and major breaches, such as hacking and cyber invasion, there are many aspects to security worth considering. To that end, if you want to be able to protect your businesses from outside interference, in order to actually produce quality work and meet client expectations, it’s important to consider what is happening in terms of security in the future. Businesses must stay ahead of security concerns in order stay ahead of those who would do damage and participate in criminal activities.

Everything is cyber

These days every business understands that being connected is essential. No longer are modern businesses only local, but are branched out into the rest of world. They exist in various forms, communicating through social media, email, website and so on. Even internally, data is stored digitally, people are able to operate and conduct meetings regardless of location. But this internal idea is itself part of the problem. As the American National Cybersecurity Institute noted:

“One of the biggest threats a company has that puts it at risk for an attack or data breach is its internal users. Lack of cybersecurity awareness and training can put organizations at a significantly higher susceptibility to cybercriminals. As Tripwire’s security engineer pointed out, security doesn’t just mean taking measures to prevent the attacks, but providing training and guidance on how to handle incident response in the event that an incident occurs. And this should be done throughout all levels of the organization, especially considering ransomware schemes like spear phishing happen primarily through emailing employees.”

Training is important but so is monitoring. So often when people consider installing, say, CCTV camera or a video wall controller, the assumption that it is to prevent outside interference. But the threats come from inside, too. This can be intentional or negligence. As SC Magazine pointed out:

“[Workers] taking the necessary steps to ensure security in the workplace becomes less of a priority for them as they seek to perform their job functions efficiently. In fact, 40 percent of firms expect a data breach in the next 12 months as a result of employee behavior, and employees indicated a widespread lack of awareness of good cybersecurity practice. The consequence is that over the last year, 78 percent of breaches have originated from within the extended enterprise (including contractors and ex-employees), the report found.”

This is a shocking number. In terms of the future, more businesses must focus on creating policy and training programs to highlight the dangers posed by employees themselves.

Education

Learning new skills and acquiring knowledge is never a bad thing. This is particularly important if, as we noted, employees learn what to do and what not to do in order to minimise any cyber dangers to businesses. Businesses owners must take the necessary steps to help minimise this danger and this means supplying education and courses that can enable their employees to not make any mistakes. Of course, nothing is perfect, but training isn’t about perfection in this case – it’s about reducing the chances of invasion, manipulation and so on from occurring which could threaten the whole company.

For example, you could begin by putting in place policies that minimise or completely restrict mobile devices. As Forsythe notes:  “As smartphones and tablets become constant companions, cyber attackers are using every avenue available to break into them.”

Most of us expect these expensive pieces of tech to be secure. In reality, they are not. With simple equipment, hackers can get in and make use of other, more powerful equipment nearby. For example, says Forsythe, “hackers can gain access to a nearby mobile device in less than 30 seconds and either mirror the device and see everything on it, or install malware that will enable them to siphon data from it at their leisure.”

You can also encourage employers to change their passwords regularly, instituting Two Factor Authentication on all their important accounts. Google, for example, sends a message to your phone when you login to your email from another device or computer. After all, if you suddenly login from somewhere else, that’s a red flag of hacking – since it means someone else is invading your space. But sometimes, of course, it’s just using a new or another device. Sending a quick note to your phone lets you authenticate it. Since hackers don’t have your phone, this is a much more secure method and is recommended by many cybersecurity experts.

HR Trends for 2017

Business culture changes with the times, like so much of the world. One aspect that has dramatically shifted has been how people are viewed and treated within organisations. So often, the idea has been that employees are little more than cogs in the giant machine of production, resulting in a profitable output the benefits those at the top. While some critics of capitalism would claim little has changed, there are at least laws and social norms in place that were not there before. Within this has been a growing engagement with HR (human resource) management, allowing for greater insight into the nature of work and employment. This has led to better work conditions and understanding of what employment means. It’s therefore worth considering what the future of HR could mean and how that could influence business.

What is the point of HR?

There are many aspects required for a business to run. It’s hard to balance the many plates spinning that result in production and ideally profits. This allows employers to pay employees, so that people can continue to pay their bills, pay for education and so on. But this itself still requires management and this is where HR comes in.

As The Balance notes:

“Human Resource Management (HRM) is the function within an organization that focuses on the recruitment of, management of, and providing direction for the people who work in an organization. As you can imagine, all of the processes and programs that are touched by people are part of the HR kingdom.”

A lot of people, especially in smaller businesses think they can get rid of HR departments or managers. After all, they think, if it’s just a matter of hiring and firing, anyone can do it. But that’s not true. As Business 2 Community points out: “There’s a lot more to human resources than hiring and firing. There’s payroll, benefits, performance reviews and more. And you have to make sure you’re doing all of that in compliance with state and federal laws.”

To that end, businesses, regardless of size, would do well to consider HR managers – or, at the very least, send those in positions of power to HR management courses to help improve their knowledge and educate them about what it means to work in such a space. Businesses benefit from proper management – this is simply a statement of fact. Why wouldn’t you want that area, involving the hiring and management of people’s employment done professionally and well, too? Further, if you can alleviate pressure from

The future of HR

Cultural and technological progress will change how the workplace operates in future. To that end, it’s worth considering just how HR itself will change. It might seem strange to think that societal factors will influence how you manage employees, but once you see what does and continues to influence – for example – who does and doesn’t get hired, you will see how HR practice could change.

For example, what kind of culture creates a toxic work environment? Researchers at prestigious institutions have long wanted to know the answer to this question. Fast Company summarises one finding:

“A string of ugly scandals in recent years has hit companies like Zenefits, Wells Fargo, ANZ Bank, Mitsubishi, Volkswagen, Toshiba, and others. What they have in common is that all have been attributed, in one way or another, to a toxic work culture where unethical business practices were encouraged. In most cases, impossibly high standards set by executives and upper management led employees to cut corners (or worse) to reach them.”

In terms of what this means for the future, many HR leaders, executives and managers are talking openly about “culture” in the workplace – looking at what is expected from a top down perspective. As Fast Company put it: “businesses that care about [creating a non-toxic work environment] may look to their HR teams to find ways to have those conversations with all of their employees more meaningfully and more often.” This is due to how the entire company must work to create a better environment. While it is true that the power lies at the top, that still means you can participate even if you are merely an employee. But you need guidance and openness from the an HR department to allow this to happen in the first place.

Another trend will come from analysis. After all, in order to make the best decisions, you need to have the best data. As Forbes notes: “Not only is there a lot of employee data that is becoming available but HR teams also need to understand what to do with that data and how to make sense of it. This requires a deep understanding of analytics and data science. The smart HR teams around the world are staffing up with plenty data, science and analytics professionals to help make sense understand their people better.”

This data is what ties in to the research showing that toxic work environments are actually less productive. Using proper methodology and measurements, you can calculate what and when particular policies were put in place and then the results of that implementation. With the wide variety of ways to capture data about a company these days, HR will be incorporating this data into suggestions and policy it can recommend be implemented throughout a company.