Link building is quite simply the lifeblood of successful Search Engine Optimization. If you want get your site higher up on the SERP you need other sites to link to you. Having sites similar to yours or in the same industry as yours link back to you lets Google know that your site is well loved and the more love you get the more Google loves you.
Two SEO resources you cannot live without!
You need a PRO Account at SEOMoz. Period. As an SEO you cannot be productive without the tools and training from this SEO Company. Any form of search or investigation into the SEO game will more than likely return a mention of SEOMoz.
A SEO Company in Cape Town speaks highly of the SEOMoz offerings and their consultants use many of the resources made available.
This service provides a expert SEO Toolbar, the best Rank Checker tool (ever), search keyword suggestions, SEO training and an expert SEO Community. SEOBOOK is filled with stuff to ensure you keep a tight handle on your site’s SEO.
What should you look for in a SEO Company after you have decided that this function needs to be outsourced? Here a few basic things that you can ask them before you even make your way to that first meeting. Check whether they offer,
- Industry Research
- Keyword Research
- Content Strategy
- Execute Content Strategy
- META Data Optimisation
- On-page Optimisation
- Link Building
- Social Media Management
- Local Search
While this list may not be super conclusive, it does provide the basic guidelines to avoid you spending money on SEO services you do not need. Your SEO Company should offer services that are inline with your business goals.