Businesses can use vehicles in various beneficial ways. That means regardless of how many cars – if any – your business owns, you should still take an interest in how vehicles get leased and rented. They can aid in productivity, marketing and help provide transport for staff. Vehicles are central to many businesses so it’s important to consider what you need.
Business has gone global but remains local
These days it’s easy to overlook the importance of transport, if your business can be conducted from one place. You can make important meetings with Skype, collaborate on documents from anywhere and send important files without leaving your home. The digital workforce has radically changed how businesses operate, thanks to the internet. As Small Business Chronicle notes:
“A business is no longer dependent on its local customer base for its survival; it now has a worldwide audience for its goods and services. The Internet has changed not only a business’ customer base, but how a business communicates with its employees, and finds and manages the competition.”
By existing online, your business automatically has a global presence. However, this should not make us forget about geographical location. Consider, for example, the point of local SEO. As Entrepreneur magazine highlights:
“By optimizing your company website with neighborhood terminology, you can make strides in local searches that target the informal space of your neighborhood while also ranking in the official algorithm-selected region. There are things that you can do to optimize your business for the possible neighborhood algorithm from a strictly local optimization perspective.”
Keeping your brand local is also important, depending on the work. After all, when searching, customers do tend to use map searches and will investigate businesses in their local area. No matter how good a business is, even one that’s closer can sometimes win out because most people hate travelling. This is why it’s important not to forget the importance of geography.
And with geography comes travel. This is where vehicles come in.
On using and leasing vehicles
With geography and proximity being key factors for business, it makes sense to care about transportation. Businesses often have to transport goods or individuals to clients. While it’s true meetings don’t have to be face-to-face thanks to the internet, onsite business deals do sometimes have to happen.
Of course, none of this means you should own a vehicle – all it means is sometimes businesses need to use one. This means you can rent one. So the question then becomes: how does a business lease a vehicle? Leasing through a business is often better perceived by car dealers, as the Telegraph’s James Foxall noted:
“I naively thought it was possibly down to business customers being less of a risk. Not so, apparently. According to Malcolm Banfield, sales director for RCI which provides all the finance for Renault, Nissan and Dacia, car companies tend to get less back from businesses that default on payments. This is because there are usually more creditors further up the queue of people to be repaid compared with private customers.”
The question still remains whether you should buy or lease a vehicle. The Balance highlights the various considerations when it comes to this question. First, it requires figuring out the purpose of the vehicle and how much you are able to spend. That means knowing whether paying back a loan versus paying the lease will be more feasible. If you need the vehicle for long term projects and it will aid productivity, it makes sense to attempt to repay a loan rather than lease. After all, at the end of a lease, the car still doesn’t belong to you. Of course, this requires a down payment you may not immediately have. An option here is to initially lease a car to improve profits, then once profits maintain, use that to start saving for a down payment that can go toward loan repayments.
Cars are not only used for transporting people and goods, but make for good marketing too. Putting vehicle wraps on a car, for example, allows for marketing while travelling. In terms of leasing or buying, some leasing contracts do allow businesses to use their cars for advertising. All it requires is proper negotiating and a careful read of the agreement. For example, not putting wraps on that can potentially damage the car, using graphics that can be easily removed and so on.
In the end considering a vehicle for business requires careful consideration. They can be an essential part in delivering on a company’s promises. Yet, they can lead to unnecessary expenses if you’re not careful about precisely why you’re using them in the first place.