Tips from the experts to improve the standard of your Instagram Photos

Instagram interview series provide eight easy tricks that can help you transform the photos you create using Instagram. Adopting these expert tips will take your Instagram feed to an expert level.

The first tip that can improve the details captured by the camera is adding an extra lens to your iPhone. This can be achieved by using the “Olloclip” (a snap on lens that includes macro, wide angle and fisheye) or using the Photojojo which is a magnetic lens. By using this lens you get an affordable way to make your mobile photos unique. Adding an extra lens enables you to capture the little details on an object. This is advised by @moniqua who produces some stunning shots with this technique.
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What is Search Retargeting?

Firstly, Advertisers need to add a tracking code on the landing page and confirmation page of their website. Next, let’s say a person searches for “camera” on Google, and they click on your Google Ad, and are taken to your website. Once this happens, the user’s internet browser is instantly “cookied” (tagged). Then, after the user leaves you site and navigates to any other website, they are greeted with YOUR display add AGAIN!

Search retargeting/Search remarketing marries the best of online display advertising and search engine marketing. It presents online marketers with the accuracy and efficacy of search and the reach and branding power of display advertising.

Search retargeting is a type of behavioural advertising method that targets an audience based on previous searches they performed on numerous search engines like Bing, Yahoo or Google.
Whilst search engine marketing is a method of placing online advertisements in the results of search engine results pages (S.E.R.P.), search retargeting attempts to increase the interaction with the SAME SEARCHERS when they move away from the SERP’s to other websites.

Using normal paid search campaigns – you may only see 2-5% click-through rate, and miss the users who are not clicking on your ads but clicking on the competition. In other words, it provides online marketers with an additional chance to create awareness with those searchers who originally searched on their targeted keyword-terms, but missed the click due to competition.

Search retargeting offers online marketers many benefits, including reach, control, and transparency. Furthermore, for many terms and verticals – search retargeting also offers the benefit of significant cost savings.

How to get started: Begin with a broad list of keywords, and include “high volume” keywords which might convert poorly on search. Search retargeting lets you to see how EACH keyword performs, so you need to pay close attention to what keywords are converting well and which ones are simply costing you impressions.

Once you start to see some traffic, optimize the converting individual keyword bids and other campaign settings for even better traffic volumes. The initial CostPerClick (CPC) for a campaign can be drastically improved from its original cost. The aforementioned is done by by optimizing the campaign against the keywords used, the websites on which the banners are displayed, the time of day, and various other factors.

It is imperative to keep in mind that your ads are now being displayed to your target customer. So they may click on your ad and not convert immediately, but search for your company later when doing further research. Search retargeting may boost lead generation in your organic and paid search efforts. You will also get a brand lift, and your company will appear larger than it is.  A consumer may think that your company is everywhere, when really you are just retargeting them. (Mu-ha-ha-ha!!!)

Think of Search Re-Targeting as a bit like insurance for your Paid Search (PPC) campaigns. You can extend the reach of your Search Marketing expense to a further network of sites.

Conclusion: Search re-targeting has higher conversion rates than typical PPC Search Marketing.
The reason for this is because advertisers can “re-message/ re-market” their ad during the most crucial time of a target audience’s buying cycle.

How to get people reading your blog

So, you’ve set up a blog for your company. Let me guess why: Someone told you it was the best way to promote your site in the search engines?

The search engine optimisation community will tell you that content is king. And they’re quite right.

But a blog won’t be read unless it has great content. If you’ve done your research, you’ll have discovered that the minimum length you can get away with if you want Google et al to bother crawling and indexing your blog is 350 words. That’s not too much of a stretch – you can probably knock that out in 20 minutes if you put your mind to it. Continue reading How to get people reading your blog

SEO Article Writing 101

SEO article writing is a technique of composing an article to be used in organic SEO as a way to boost traffic to your site. This practice of internet marketing varies from usual content and landing page writing.

SEO articles are typically written with the intention of distributing them in one of the countless article submission websites to be published. In exchange for your articles submission, you will receive a link back to your own (or client’s) website. It’s a win-win-situation, providing the other webmaster holds up his end of the bargain by linking to your website.

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Promote Your Business With Facebook

Facebook can be a magnificent marketing tool for businesses of all sizes.  This is the main reason why one should include this free, easy strategy when making considering your overall business plan.

A mistake that countless entrepreneurs make when it comes to social media, like Facebook, is the belief that these types of websites are merely beneficial for large companies/businesses that have big, recognizable brand names. In actual fact – Facebook can be used by basically any type of business.

Facebook is gaining unheard-of amounts of popularity nowadays. There are millions upon millions of people who are now using Facebook around the globe. In other words – this social network will supply business owners with the best possible opportunities of attracting more customers.
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