Trust plays a big role in a recipient’s decision to open an email. For the majority of b2b customers, that trust is defined by the relationship they have with the salesperson, which ideally will be someone that they have communicated with, or even better, met in person. If that trust is not present, generic emails usually end up in the trash.
A landing page is the first page that a visitor to a website “lands” on when clicking on a link or submitting a URL.
These landing pages are used by advertisers to welcome visitors to the page after they click through. The effectiveness of your landing page can be measured by how well the click-through rate relates to the end goal of the website, whether that be for downloads, subscriptions, sales, etc.
Search Engine Optimisation (SEO) is a crucial part of all online ventures. In excess of 80% of all website traffic comes from Search Engine Result Pages (SERP’S). Therefore, you can presume that good SEO practice is the only approach to attain a prominent rank in the search engines.
On page Search Engine Optimisation (On Page SEO) is a method/ practice for optimizing your website’s content. Areas that are considered “on-page” comprise of the images, text, tags and links ON your website. Everything that has been uploaded to your website’s domain is deemed as “on-page” factors.
What is this new “Mobile Search Engine Optimisation?”
The internet is quickly becoming mobile and everybody is joining in with the party! Smart phones and Mobile web browsers are transforming the mobile world into a jumble of online shops, sites, advertisements and more! The entire online world is going mobile and if you would like to sustain your online reputation, you would want to become mobile as well.