Secrets to starting your own successful beauty salon

Starting your own beauty salon requires more than a Pinterest board of what you wish to achieve. There is plenty of planning and preparation that goes into the business aspect of your salon before you can think about the decor and detail you want to add to give your new business the sparkle it needs.

Before you can reap the “fun” benefits of owning and running a beauty salon, you need to start your business on the right foot. Be forward-thinking and approach your new venture as a business deal. While it might be unusual in the sense that you don’t work a regular 9am to 5pm job, you certainly need to have the mindset as if it were. You need to have a structured management plan in place and lean on the correct people for help. You might “think” that you can do it alone, but you simply cannot. Maximise your budget by incorporating everything you need to run your dream business and make a living.

Here are a few tips to consider when starting your first salon business:

  • Finalise your business plan

Just because you don’t perceive your business to be a corporate or similarly structured business, you still need a business plan to execute your goals and work towards your business objectives. It’s pointless diving head-first into a business concept if you haven’t planned for it. There are plenty of factors that play a role in a business environment that you will need to consider. You will need to have a proper plan in place of where you want your business to grow to. Your business plan will need to be updated and tweaked every couple of years in order to document your growth and to see how far you’ve come.

  • Secure your finances and budget accordingly

In your business plan, you will need to draw up a costing of what it will take to start and grow your business. If you do not have access to the capital amount that you need, you will need to look at alternative financing options. From equipment to cash flow, salaries and more, you will need to have the correct finances to successfully start your own business. Take a personal loan, for example. Fill in a loan application to apply for any outstanding amount. During this process, make sure you have a clear understanding of what the terms and conditions are of your loan and how long it will take to pay back the money. You can view the amount that you might qualify for beforehand by searching for a personal loan calculator, as well as the repayment amount through a loan repayment calculator.

  • Choose the correct salon staff for your business

Anyone starting a business knows that the correct staff can make or break your name and reputation. Beauty therapists and employees need to be bubbly and engaging with your customers. Make sure that you choose staff members who will go the extra mile to create long-term relationships with your customers and keep them coming back for more. When your salon grows, you will need to hire more people, but the best advice is to start small and lower your overheads until your business really starts to take off. Once you’ve shown the public who you are and how much you pride yourself in good customer service, the easier it will be to employ more people based on your increase in profitability.

  • Invest in insurance for startups

As you know, insurance is something that cannot be compromised on. If not in your personal life, then not in your business either. Because you’re working in an industry that requires thousands of Rands worth of equipment, it’s vital to insure your equipment and assets. Not only will insurance protect your business and employees, but also your customers. Before you employ anyone, ensure you’ve done your research and consulted with a professional company which can guide you and help you with this process.

  • Think about your services, pricing and products

Your prices should be directly related to your target audience. If you are based in a middle to lower LSM area, you cannot charge luxury rates because your customers are unlikely to afford it. So, you need to be extremely careful with your products and services pricing. Salon treatment products are extremely costly, so it is advised that you stick to a small menu before branching out and offering more than you can afford to maintain. Do your research and speak to other professionals in the industry to learn more about the market. At the end of the day, you need to analyse your expenses and set your prices accordingly.

  • Don’t forget to market your business

Lastly, make absolutely sure that you can set aside a budget to pay for your marketing fees. When starting out, you need to advertise your business to the public if you want to create awareness and become known in the industry. Print is expensive and cannot always guarantee the return on investment that you had hoped for, therefore you should focus on social media. Digital is the way to go. If you create engaging content and advertisements that are shareable, you’ll be able to reach your targeted audience in no time. These platforms will help you to create and boost your brand’s awareness.

How to grow your career in content marketing

In the digital age, content marketing plays a vital role in a successful communications strategy. The internet is filled with thousands of content sources, so if you want to create awareness around your brand, you need to work extra hard to have your content recognised above your competitors. The key is to create engaging content so that you can boost your traffic which leads to conversions, and grow your bottom line.

Without the right content, your campaign won’t work. And this is where content marketers become important. To be a content marketer, you need to have a specific skill set to be able to excel in the digital world. Here are a few of the most important content marketing skills needed to grow your career:

  • Build your writing knowledge

If you’re dealing with content and words on a daily basis, you need to be skilled in this department. You need to be comfortable with writing and have a deep understanding of the English language. On that note, it’s important to understand the difference between print writing and writing for a digital website.

A good place to start improving your skills is to start off as a copywriter or in a content producer position and familiarise yourself with marketing through the various digital marketing courses. This will prepare you for marketing management and wrap your head around the various writing tones, phrases and words used to deliver content on behalf of brands. Writing for companies will teach you how to market their products or services, and monitor the performance of each piece of writing. If you see that something is not generating traffic or awareness, learn from your approach. Digital writing is different to print as you need to incorporate various keywords into your writing, in order for Google to promote your content.

Content writing changes by the day, much like the digital space. You need to keep educating yourself about the internet and follow your competitors online. This will give you an indication of what works and what doesn’t. And that will teach you how to improve your writing according to a specific market.

  • Develop your technological skills

As mentioned, digital writing is a completely new ballgame. You will need to be familiar with working on a computer and the various digital marketing tools used to steer your content ideas. Most content marketers create content for different websites, therefore you need to be skilled in content management systems such as WordPress. Technical skills such as this as well as search engine optimisation (SEO) and a brief understanding of coding, will help to boost your career opportunities as many companies are looking for people who are already skilled and trained in these tools. Before you consider pursuing this career path, make sure you do your research on these applications to help better your knowledge of the online world.

  • Connect with your creative side

Creativity is a skill that you need to learn. Of course, there are some people who are certainly more creative than others, but you need to cultivate your own creativity. This can be achieved through creative activities such as reading, painting, drawing, poetry and more. If you have an eye for design, it’s a bonus. Having these creative abilities will ensure that you write better and deliver impressive results.

  • Learn how to research properly and efficiently

As mentioned, the digital space allows you access to thousands of content sources. In order to keep up with the industry and the latest trends, you need to educate yourself and keep informed about the latest news. Google allows you to research absolutely anything about the industry, and learn from it.

When you are writing fresh, new content, you need to stick to the latest sources and ensure your content is up to date. Poor researching skills and information can give you a bad reputation as a writer. The internet is particularly useful when researching about customer behaviour and trends. You will learn more about the type of content they like or dislike, and based on their actions, you will be able to adjust your approach to suit their needs. The same goes for a brand’s competitors. You will be able to leverage the internet to create unique and creative campaigns for your client, based on research and current trends.

  • Focus on developing your own personal brand

Lastly, the most important way to showcase your skills and jumpstart your career is by utilising social media platforms and creating your own online portfolio to generate awareness for you and your talents. You need to learn how to sell yourself to others, and this can be learned through sales and marketing courses. Find your position in the market and make sure that you keep your personal brand fresh.

These platforms are ideal when looking for a job in content marketing or even freelance work as people will be able to learn more about you. Take advantage of the digital world and connect with influential leaders in the field or network with professionals who can guide you in your career.

How to make the most of your video wall display

Wherever you go, you’re likely to see a video display wall controller. Companies, shopping malls and retail stores are investing in video wall technology to boost their brand, engage with their audiences and make their presence known.

Digital screens as a video wall display are easy to use, maintain and update as swiftly as trends change and, therefore, makes it an accessible technological advancement to have in your business for marketing or informative purposes. You just need to know how to make the most of your video wall display for you and your business.

Decide on its function

The first thing you’ll need to do is decide on its function. One of the great things about wall controllers is that they can be used to fulfil a variety of functions. Their main purpose, however, is to engage and interact with people.

  • Digital billboards: Digital signage is an easy way to catch consumers’ attention, making it a perfect addition to your retail store. There are so many ways to incorporate video wall displays in-store to enhance and promote the products on offer and draw customers through the doors.
  • Data visualisation: A popular integration of video wall display controllers in a business are for data screens. This allows for companies to set up a data control room with incoming, business-related, statistics and insights that can help them improve and make informed business decisions on the spot.
  • Security control: What better way to see everything that’s happening in your business building or retail store than by viewing all the camera feed, from every angle, in a security control room with a video wall display controller unit? Security control rooms need wall controllers to be able to successfully monitor and implement security protocols to ensure the safety of the business, its assets and its people.

These are but a few examples of how you can decide to use your video display wall, but it will always be tailored to your business’ needs.

Use high-quality screens

For a wall display that people will be looking at and interacting with, you’re going to need high-quality screens to do the job. The size and quantity of the screens that will make up your video display wall will depend on what you need it for. Either way, people will be looking at it and need to be able to clearly read and consume the content that it displays.

There are a few screen qualities you need to ensure are top-notch. Namely:

  • Brightness: Brightness plays a large role in the impact-value of your video wall. If a screen is blindingly bright or not bright enough as a result of the environmental elements (being outdoors in direct sunlight, for example), it’s not going to have the captivating effect you want it to have.
  • Resolution: You also need to make sure that your screens are operating with a high resolution that will keep your content clear and crisp on the screen from all viewing distances. For this, you will need to refer to the screen pixel pitch and make sure the resolution will be adequate for your wall controller use.
  • Colour quality: Both the brightness and resolution will affect the colour quality of your display. And the colour will be the element that catches a person’s attention so you need to make sure that red is clearly red and distinguishable from orange and pink, for example.

Choose an appropriate layout, location and mounting method

The next step is to choose an appropriate layout and location for your video wall, which will depend on what you’re going to be using it for. If you’re using it to lure customers in and draw attention, you might choose the display windows of your retail store as the perfect location for your video wall. In-store, you might also choose to arrange your display wall in an unconventional pattern to draw in extra attention.  

And if you’re using it for office purposes, you would likely stick to the conventional grid layout. Especially when it comes to security and data displays as it makes it easier to read and follow the information. These screens would generally be located in separate rooms as they can be distracting to other employees and may also contain sensitive business information.

With regards to the mounting method, you can mount it directly to the wall or install it as a recessed display. A direct wall-mount is easier to control the space, allowing the heated air generated to flow away from the screens and not cause them to overheat. With recessed displays, you will need to invest in a cooling vent system on top of the video display wall.

It’s nothing without great content


Once you have the necessary tools to create an amazing video wall display, you need to have great content to make it worth all of the effort. Without quality, relevant and interesting content, your video display will just be a few dull screens on the wall.

The power of a monthly team breakfast in the office

If you’re looking for a way that you and your team members can bond and build better professional relationships, then what you’re really looking for is a way to organise a monthly team breakfast. Well, monthly for now, you might find a weekly breakfast more fulfilling if it can be worked into the company budget.

There is power in a monthly team breakfast at work. It’s the right way to start any day and everyone has to eat breakfast, right? Let’s take a look at all the ways your team can benefit from having one team breakfast every month.

Sustenance to start the day

Breakfast is the perfect opportunity to take in some “brain food” to start off the work day the right way. Eggs, grapes, blueberries, almonds, apples and oats are breakfast superfoods that will kickstart your team members’ minds and prepare them for the day ahead. Have a catering company make breakfast for you in the office or order from a local café and bring it back to the office eating area. That way, everyone can choose a breakfast they’ll enjoy and that will sustain them until lunchtime.

And what is breakfast without caffeine? If your office doesn’t already have a state of the art coffee machine, put a quote together of Nescafé coffee machines for sale for the finance department to choose from. You should also include the Milano and Nescafé Alegria reviews to see which would be better suited to your office. When looking at the Nescafé Alegria for sale, be sure to keep in mind that it’s a “touch of a button”, self-service, coffee station which is perfect for quick coffee breaks, refills and, of course, team breakfasts.

With all of this nutritious and caffeinated goodness in their bodies, it will be exactly what your team needs to start or end a hard-worked month.

Connect on a deeper level

The environment of a breakfast is a great way for team members to connect on a deeper level other than just formal meetings and Skype conversations. It encourages more personal and casual conversation with one another, which will allow the team to get to know each other better.

And the better you know your colleagues and are comfortable to converse with them, the easier and more efficient it will be when working with them. Also, the morning can tell you a lot about who you are. You might discover your colleagues aren’t morning people at all and that’s why you think they don’t like you when you greet them with a smile every morning and they barely acknowledge you. And understanding something as simple as that has the power to change the team dynamic and relieve tension amongst colleagues.

Morning is the best time to brainstorm

The morning is also said to be one of the most creative times of the day for most people. And while the purpose of a team breakfast isn’t to be a meeting, work as a topic of conversation will likely come up. It doesn’t have to be the focus but, if work things are brought up, there’s no reason why you shouldn’t make the most of the opportunity to brainstorm. Adding a work element to the team breakfast is also good in that it keeps the team in the right mindset to hit the desk once the breakfast is over.

Back to the point, morning is the best time to brainstorm because everything is fresh, unfiltered and relaxed. You’ll be surprised at some of the great ideas that are discussed over a freshly brewed cup of coffee and some scrambled eggs. Once breakfast is done, your team will be buzzing with new and exciting ideas that will fuel them into the month. Everyone will also be on the same wavelength in terms of creativity and team projects which will bring synergy into the team’s operations as well.

Now, if you chose to do this on a weekly basis, your team can benefit from this creative boost more often and improve the overall productivity immensely.

Monthly review opportunity

Monthly team breakfasts are also a great opportunity to review the month as a team and discuss any requests, comments or complaints going forward into the following month. Not as an official business meeting, but as a casual and genuine conversation concerning the improvement of the team as a whole.

It’s a chance for everyone to get involved and speak up without feeling intimidated or pressured to say something. Team breakfasts are the way to sunny-side employees with fresh ideas and the necessary coffee to get the day going. It’s team building at its best with minimal effort and maximum results. That’s the kind of power you want from your team.

Tips for creating a business idea that is fundable

Small business funding is a popular approach for entrepreneurs who do not have the finances to execute or maintain their business concept. With so many innovative ideas out there, applying for startup funding takes time, effort and determination. There are various conversations you need to consider when applying for funding. And before you can apply, you need to have a clear idea of what investors are looking for.

What do investors look for when it comes to startup funding?

In essence, there are various factors that come into play when someone is looking to invest in your business. From the expected return on investment (ROI) and turnover rate to the interest in your concept, your assets, liabilities and your market, this is a lengthy process, to say the least. Your personal credit score and finances are two elements that have the power to sway the conversation, meaning if they reflect positively to the potential investor, it will demonstrate your financial habits on a larger scale.

You will be required to pitch your funding application to a pool of investors or via a reputable financial firm, along with the supporting documentation which will summarise the numbers for the potential investor interested in learning more about your startup business. Should your concept and/or pitch be enough to showcase financial profitability and long-term success, you will become a potential candidate.

Here are a few tips and factors that will influence your ability to be funded as a startup founder:

  • Brainstorm specific problems and solutions

Investors are not looking for out-of-the-box ideas that have never been tried and tested. They’re looking for business ideas that are plug and play and serve a purpose for the public. Investors want to be able to see the profitability of an idea, and if they can see that your business idea has the potential to soar and add value, they’ll consider your application within reason. Do your research, speak to people in the industry and know your numbers. Should the investor be interested in learning more, they are going to ask you several questions, which is where your research comes into play.

  • Apply for funding only once you’re ready to scale your business

Do not consider funding if you have not started your business. Investors want to be involved in companies that are established and growing. While you might not have grown your bottom line as much as you’d hoped for by now, you need to try and test the market with your product. Try to ensure that you have a proper following and the ability to start a successful conversation. Applying for funding before any of this is a premature approach which might backfire. Funding is to be considered once you’ve established your position in the market and now want to grow and scale your business to meet your business’s needs.

  • Start with the simplest legal entity

You might have the vision of growing your business over the upcoming months, but increasing your shareholder amount will make the investment complex on your part. If you are registered as a sole proprietorship or partnership business, it will lower the liabilities and tax implications for investors. It’s best to invest as a one-man-band or a smaller entity to increase your chances of being considered.

  • Build your company and showcase your results

This does not mean that your startup business needs to be a thriving success. This certainly does not happen overnight either. It simply means that you need to have something to show. Business investors in South Africa want to be able to see the results and analyse them thus far, as this will give them the answers they need to go ahead with your concept. If the potential investor sees profitability in your work, it will generate confidence. Another tip to consider is your business’s focus. While technology is a trending topic, investors want to see how customer-centric your business is and how you’re changing the lives of your customers.

When you create an intellectual property portfolio, you’re creating a competitive advantage for your startup company and showing investors how serious and passionate you are. Investors want to see that you have patented your idea or trademarked something in your business. It’s a good barrier to entry.

Final words

As you see, success takes time and hard work. In order to gain funding, you will need to do things in the right sequence before you find out more on how to apply for a startup business loan. Once you see that you cannot carry it further without the financial support you need, consider funding. This will give investors a clear idea of your journey and what they can expect to see if there was money involved.