As a business owner, your company is top of your priority list. And you do everything you can to make sure it’s always being nurtured for growth. Most business owners find themselves faced with the daunting task of having to employ staff to keep their entity expanding. The move from being an entrepreneur operating as a one-man-show to being a business owner with employees is inevitable, albeit one of the biggest steps any entrepreneur can take.
The hiring process is fraught with anxiety. Finding someone or a couple of people who will be as interested and passionate about your business as yourself, seems unbelievable. But if you choose carefully and take your time with the process then you are likely to land yourself a group of employees who will help your business grow. However, it’s not as easy as simply interviewing potential employees and hoping they’ll tell you what you want to hear. You might very well find people with the right credentials that you’re after but have you got the right offer on the table?
The interview process is a two-way affair. Your interviewees will bring their A-game and be prepared to wow you with their credentials but they will need you to do the same. In today’s job market, while jobs are scarce and jobseekers are urgently looking to secure a position, potential employees are looking for more than just a paycheque. Business owners need to put together a package that is attractive, that offers their staff a little more than money in the bank at the end of the month.
Have you considered the type of benefits you can offer your staff? There are a variety of benefits that potential employees will find attractive. They are looking for a company where they can grow their career, where they are offered security and which will look good on their CV should they decide to move on. If you, as a business owner, want employees who will remain loyal to you for many years to come, you need to make it worth their while.
No matter that your company is still small, if you model your offer on what the bigger companies are giving their employees you’ll have a fighting chance at attracting the type of staff you want. Remuneration that includes a salary as well as benefits is often advertised as a cost-to-company (CTC) package.
Here are three benefits in a CTC package that prospective employees will find attractive.
Medical cover in any form is helpful. The average person, regardless of their wealth, finds medical cover extremely expensive. But the public healthcare system in South Africa is simply not up to scratch and relying on public healthcare can be risky. Therefore, almost every South African needs to have medical cover and finding an employer who will cover this type of insurance is first prize. As a business owner, you don’t need to choose a fully comprehensive medical aid scheme for your employees. You can choose a hospital plan or medical insurance as an option. No matter the package, if you’re covering this expense or even a portion of it for your staff, they’ll find immense value in this benefit.
Most working adults are aware of the fact they should upskill themselves whenever possible. But many can’t afford to take on part-time courses. By offering education to your employees, you’re helping them with their careers holistically. It’s best to offer courses and additional education that will assist them within their position in your company. This way your investment in their upskilling will give you great returns. But allowing them to complete studies such as marketing courses or business administration courses, they can use this education throughout their careers whether they remain working for your company or not.
Most homes today are made up of working parents. There are also many single parents out there who certainly cannot stay home and take care of their kids. Most people simply have to work. But working hours don’t allow for much freedom to do anything else. Many parents find they either miss out on school activities or even family holidays because their work takes precedence. By offering your staff members flexible working hours, they can manage their time in such a way that they have more freedom to enjoy family activities than if they’re restricted by specific office hours. This is one way of showing your staff you understand the importance of rest and family time.