In the digital age, content marketing plays a vital role in a successful communications strategy. The internet is filled with thousands of content sources, so if you want to create awareness around your brand, you need to work extra hard to have your content recognised above your competitors. The key is to create engaging content so that you can boost your traffic which leads to conversions, and grow your bottom line.
Without the right content, your campaign won’t work. And this is where content marketers become important. To be a content marketer, you need to have a specific skill set to be able to excel in the digital world. Here are a few of the most important content marketing skills needed to grow your career:
- Build your writing knowledge
If you’re dealing with content and words on a daily basis, you need to be skilled in this department. You need to be comfortable with writing and have a deep understanding of the English language. On that note, it’s important to understand the difference between print writing and writing for a digital website.
A good place to start improving your skills is to start off as a copywriter or in a content producer position and familiarise yourself with marketing through the various digital marketing courses. This will prepare you for marketing management and wrap your head around the various writing tones, phrases and words used to deliver content on behalf of brands. Writing for companies will teach you how to market their products or services, and monitor the performance of each piece of writing. If you see that something is not generating traffic or awareness, learn from your approach. Digital writing is different to print as you need to incorporate various keywords into your writing, in order for Google to promote your content.
Content writing changes by the day, much like the digital space. You need to keep educating yourself about the internet and follow your competitors online. This will give you an indication of what works and what doesn’t. And that will teach you how to improve your writing according to a specific market.
- Develop your technological skills
As mentioned, digital writing is a completely new ballgame. You will need to be familiar with working on a computer and the various digital marketing tools used to steer your content ideas. Most content marketers create content for different websites, therefore you need to be skilled in content management systems such as WordPress. Technical skills such as this as well as search engine optimisation (SEO) and a brief understanding of coding, will help to boost your career opportunities as many companies are looking for people who are already skilled and trained in these tools. Before you consider pursuing this career path, make sure you do your research on these applications to help better your knowledge of the online world.
- Connect with your creative side
Creativity is a skill that you need to learn. Of course, there are some people who are certainly more creative than others, but you need to cultivate your own creativity. This can be achieved through creative activities such as reading, painting, drawing, poetry and more. If you have an eye for design, it’s a bonus. Having these creative abilities will ensure that you write better and deliver impressive results.
- Learn how to research properly and efficiently
As mentioned, the digital space allows you access to thousands of content sources. In order to keep up with the industry and the latest trends, you need to educate yourself and keep informed about the latest news. Google allows you to research absolutely anything about the industry, and learn from it.
When you are writing fresh, new content, you need to stick to the latest sources and ensure your content is up to date. Poor researching skills and information can give you a bad reputation as a writer. The internet is particularly useful when researching about customer behaviour and trends. You will learn more about the type of content they like or dislike, and based on their actions, you will be able to adjust your approach to suit their needs. The same goes for a brand’s competitors. You will be able to leverage the internet to create unique and creative campaigns for your client, based on research and current trends.
- Focus on developing your own personal brand
Lastly, the most important way to showcase your skills and jumpstart your career is by utilising social media platforms and creating your own online portfolio to generate awareness for you and your talents. You need to learn how to sell yourself to others, and this can be learned through sales and marketing courses. Find your position in the market and make sure that you keep your personal brand fresh.
These platforms are ideal when looking for a job in content marketing or even freelance work as people will be able to learn more about you. Take advantage of the digital world and connect with influential leaders in the field or network with professionals who can guide you in your career.