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A landing page is the first page that a visitor to a website “lands” on when clicking on a link or submitting a URL.
These landing pages are used by advertisers to welcome visitors to the page after they click through. The effectiveness of your landing page can be measured by how well the click-through rate relates to the end goal of the website, whether that be for downloads, subscriptions, sales, etc.
Search Engine Optimisation (SEO) is a crucial part of all online ventures. In excess of 80% of all website traffic comes from Search Engine Result Pages (SERP’S). Therefore, you can presume that good SEO practice is the only approach to attain a prominent rank in the search engines.
On page Search Engine Optimisation (On Page SEO) is a method/ practice for optimizing your website’s content. Areas that are considered “on-page” comprise of the images, text, tags and links ON your website. Everything that has been uploaded to your website’s domain is deemed as “on-page” factors.
Link building is quite simply the lifeblood of successful Search Engine Optimization. If you want get your site higher up on the SERP you need other sites to link to you. Having sites similar to yours or in the same industry as yours link back to you lets Google know that your site is well loved and the more love you get the more Google loves you.
