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Trust plays a big role in a recipient’s decision to open an email. For the majority of b2b customers, that trust is defined by the relationship they have with the salesperson, which ideally will be someone that they have communicated with, or even better, met in person. If that trust is not present, generic emails usually end up in the trash.
A landing page is the first page that a visitor to a website “lands” on when clicking on a link or submitting a URL.
These landing pages are used by advertisers to welcome visitors to the page after they click through. The effectiveness of your landing page can be measured by how well the click-through rate relates to the end goal of the website, whether that be for downloads, subscriptions, sales, etc.
Communication, irrespective of the form it takes, is one of the core building blocks of any successful business. The ability to communicate fluently and effectively with clientele is what sets a successful business apart from an unsuccessful one, and a lack of quality communication is what often hammers the ‘foreclosure’ sign to the door. Read more »
