Archive: Online Marketing Help
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Apr 23, 2012
No CommentsHow to get people reading your blog
So, you’ve set up a blog for your company. Let me guess why: Someone told you it was the best way to promote your site in the search engines? The search engine optimisation community will tell you that content is king. And they’re quite right. But a blog won’t be read unless it has great...
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Dec 14, 2011
No CommentsTrust Building and Better Email Results
Trust plays a big role in a recipient’s decision to open an email. For the majority of b2b customers, that trust is defined by the relationship they have with the salesperson, which ideally will be someone that they have communicated with, or even better, met in person. If that trust is not present, generic emails...
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Dec 12, 2011
3 CommentsThe Importance of your Landing Page
A landing page is the first page that a visitor to a website “lands” on when clicking on a link or submitting a URL. These landing pages are used by advertisers to welcome visitors to the page after they click through. The effectiveness of your landing page can be measured by how well the click-through...
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Sep 13, 2011
13 CommentsWhy are Newsletters Important?
Communication, irrespective of the form it takes, is one of the core building blocks of any successful business. The ability to communicate fluently and effectively with clientele is what sets a successful business apart from an unsuccessful one, and a lack of quality communication is what often hammers the ‘foreclosure’ sign to the...