As the endless Cape Town vs. Johannesburg debate rages on, supporters on both sides of the fence have made convincing cases for the superiority of their homes. At the risk of sounding bias, one has to admit there is a clear difference between the two economies and subsequently, earning potential.
Johannesburg, with its ample career opportunities and abundant financial rewards, lacks Cape Town’s majestic scenery. Capetonians enjoy the spoils when it comes to natural beauty, clean streets and award-winning wines, but pay their dues in “mountain tax”.
Don’t jump on the Gautrain just yet though. Although Johannesburg might be the “It” place for corporate ladder climbers, Cape Town has built its own, distinctively Capetonian economy. In short, the Mother City dishes out ideas the way Joburg dishes out credit cards.
South Africa’s creativity capitol
Yes, this attribute to the Mother City was made official when Cape Town was crowned as 2014’s World Design Capital. With an abundance of developing companies specialising in arts and design, Cape Town has become Sun-Saharan Arica’s hub of creative thinking.
Why are South Africa’s inventive minds congregating in Cape Town? According to Creative Cape Town, designers are drawn to the city’s intrinsic splendour and the opportunity to learn from the best. The more designers make a name for themselves in Cape Town, the higher the standards new talent must uphold.
With this constant advancement happening in fashion, jewellery, advertising and film (to name just a few), Cape Town is becoming a career destination for the creative mind. Just think of opportunities like Design Indaba, the Loerie Awards and Cape Town Fashion Week, a benchmark to its Johannesburg based sister-event. Even technological innovation has found a breeding ground in the Mother City, dubbing it the “Silicon Cape”.
An oasis for every designer
Thanks to this constant creative growth, talented youngsters from all over the nation are looking for jobs in Cape Town in order to slice their piece of the design pie. Besides the already bustling resourcefulness of the city centre, subsequent “outer-hubs” like Woodstock and Khayelitsha are joining the movement with their own, unique artistic development. With this distinctive drive to be original, Cape Town is the ideal launchpad for true innovation.
In all fairness, Cape Town may never replace Johannesburg as the financial capital of South Africa. Yet, thanks the undeniable creative buzz surrounding Table Mountain, the Mother City can be proud of her unique business potential.