Category Archives: Business

6 Top Tips for Planning a Business Event

Planning and hosting a business event can really reap you benefits if done right, from making connections to gaining publicity. The process that lies before you may seem daunting, especially if it’s your first time, but with a few tips you can end up enjoying yourself while pulling off a successful event that makes an impression.

Give yourself enough time

The single biggest stress inducer when planning an event is the worry that you’re running out of time to get everything organised. Give yourself enough time to get everything done that you want to. Remember that everything will take longer than you think. Six months, even a year, is not too much time to give yourself.

Choose a venue first

People often make the mistake of thinking that the first step is to select a date for their event. But after publicising the date, they might realise that an appropriate venue isn’t available. It’s far easier to first choose what venue you want, and then see what dates are available in the general timeframe you want the event to happen.

Know your purpose

There are many goals you can have for a business event or conference. From offering a platform for top tier energy industry executives to network at oil events, to gaining publicity for your new software product. Settle on what you really want to accomplish, and don’t lose sight of that by trying to make your event cater for everything.

Know why people are attending

On the other hand, it’s not all about you. Bear in mind what your target audience’s reasons for attending might be and try to accommodate that where you can. For instance, you might want to facilitate networking opportunities for them, as that is a popular reason to sign up for conferences and events.

It’s not all work and no play

Yes it’s a business event, but that doesn’t mean it needs to be dull. You still want your attendees to have a good time, because that generates more positive feedback and reflects well on your business. Consider providing some entertainment in the form of music, an MC who knows how to inject some humour into the occasion, or a meet-and-greet dinner.

Be true to your theme

Having a theme can be very useful. A theme will make branding your entire event much easier, giving you ideas for everything from the invitations to food. Having the right theme can also help you draw in attendees and target a niche market.

Use social media

To get word out about your event and boost attendance, it’s vital that you make use of social media channels. Don’t make all your posts or tweets about your brand or event details – the majority of what you put out there should be meaningful and engaging. Also, take note that the different social media platforms – Twitter, Pinterest, Facebook etc. – each have their own culture.

Even if you don’t think of yourself as a natural event planner, with these few tips, you can put together an event that will reflect well on you and your business. One final piece of advice, try not to stress too much about it. Enjoy yourself on the big day – you deserve to.

The Benefits of an Internship Programme

At times when your business is short on staff, you have two options available – you could incur the costs of advertising and recruiting for employees, or you could team up with a tertiary educational institution and take interns on board. The latter makes sense financially and operationally, and could benefit your business greatly.

You get more for less

An internship holds significant financial benefits.

First is that the set-up costs are nominal. You won’t spend much more than the money it takes to make a few phone calls to set up meetings. After this, there might be some expenditures involved, but it’s also very likely that the college or university will instead be interested in other mutually beneficial arrangements.

Then, second, is the fact that it’s not compulsory to spend money on salaries. It’s understood with students that pay is the exception and not the rule during internships. Do take note that offering remuneration, however small, will mean that your interns will be much happier and thus be more willing to put in extra effort.

Business will run better

Extra hands on deck at a time when you need them most will free up full-time employees, giving them more time to concentrate on important or creative tasks, or to simply take a breather now and again. This will not go unnoticed and you’ll reap the benefits for long after, because your staff will see that you care about them.

Consider as well that interns, fresh out of a business college, come to your business with up-to-date knowledge and skills. They’ll infuse your business with all of their cutting-edge know-how and will most likely have innovative ideas. This will give you a competitive edge in the marketplace.

Pay-offs now and in the future

Taking in interns is a great way of accessing the best talent the industry has to offer. What’s more, you can then shape those individuals and make them perfect fits for your company. Even if you’re not convinced that a candidate is right for your company at that moment in time, you still have a made a connection and you can use that connection in future to network.

Your internship programme will also polish your company’s image in the eyes of the public, because you’ll establish yourself as a business that cares about people and their futures. Even more so if your interns are from the community you operate in.

Keep in mind that your interns also have to benefit from the arrangement, so don’t do them the injustice of only tasking them with menial job functions. They want to learn and they want to make the most of the time they spend with you. So offer them valuable experience and they’re likely to not only return, but to also recommend you to others in the industry.

 

The strangest businesses

We’re so used to businesses because we all tend to have large assumptions about what people want and do. Businesses cater to needs and wants that people have: whether you need a computer fixed, papers researched, or a Mandarin translation of books, there are many businesses and individuals to cater to those needs. Yet, we would be naïve to think we know what every person wants or needs, just basing it on what we know or on things that are popular. Sometimes, strange businesses give us insight into the desires of other people – and therefore broadens our knowledge of other people – in important ways.

Virtual Dating Assistants

In recent years, the online dating world has taken off enormously. Initially, online dating was regarded as the domain of the desperate and the lonely, but increasingly the stigma is being erased. As online and “real” life are now recognised as the same thing, online dating is being used more frequently, by busy people and those who realise that the internet isn’t some magical, distant place. However, sometimes we are too busy or shy to try online dating despite wanting the results. That’s why there are such things as virtual dating assistants: These people are trained to learn about you, what kind of people you’d like to meet and make the connection without you going through frustrations. This service has proven successful to many clients and it’s a smart person who saw the gap in the market for this.

Ultra Cleaning Companies

What happens after a particularly messy event, say a scene after a film shoot that involves lots of liquids and stains; or perhaps a particularly expensive party involving lots of guests and food and wine. There exist professional cleaners who come in not just to tidy, but do a thorough job of removing and disposing everything in a hygienic way that can make any environment liveable again.

Celebrity Photo Broker

Celebrity culture is a strange beast that exists in cultures; famous musicians, performers, and so on, are regarded as god-like beings walking among mortals. Fans cry and lose their minds in their presence. Thus it should be of no surprise that there are magazines that are solely devoted to tracking the movements. However, they can’t be everywhere. Non-reporters also see celebrities and snap photos. Recognising that magazine and sites would want such photos, there exist services that can broker a deal between the non-reporters and the celebrity inquirer.

Cardboard box resellers

Almost everyone has cardboard boxes lying around, but no longer use them; companies are always needing cardboard boxes but don’t want to keep spending enormous sums on them. Thus, seeing the gap, BoxCycle allows for selling and buying of cardboard boxes. By listing the area you’re selling, it makes it easier for suppliers to pick up the boxes – after assessing a range of options for pick up. Everyone benefits and it also is a nice bump to the environment since less boxes are being requested to be made.

All these are slightly unusual but once you acknowledge what they’re catering, you can see why they make sense – and are actually rather smart.

 

Tips for presenting your business

The saying that you shouldn’t judge a book by its cover has never been an easy one to apply in real life. We make snap judgements based on first impressions of people, places and products. This is especially true when we walk into a business or shop.

Having the right first impression can make all the difference when converting visitors to your business into paying customers. Here are a few ideas to consider when designing your shop and presenting your business:

Think logically about signage and windows

Your signage should be appropriate to your product and convey an image your target market can relate to. In the same sense, make sure your window displays are inviting, and a good representation of the newest products in store. Be mindful not to clutter up your windows, and change them often to keep things fresh.

Your brand image should be clear and consistent throughout your shop, so keep your identity in mind every time you change promotional displays.

Provide enough “white” space

Finding a middle ground between too much and too little stock in your shop is tricky. You don’t want cluttered shelves and display cases that make it difficult for your client to find what they are looking for. If your shop is too empty and minimalistic, you run the risk of your client assuming that you won’t have what they want.

The best layout for your shop is one where clients can move freely and see your selection clearly. It is important to showcase your whole range of options, but you can always store access stock in a back room to avoid cluttering up your shopfront.

Keep your shop presentable

A low standard of cleanliness creates an assumption that you apply the same low standards to product quality. Visiting your shop has to be a pleasant experience for your client, so keep all the floors and counters as clean as possible. Most importantly, your product should always be in a presentable state, and fully functional when demonstrated to a client.

Your shop’s outside is as important as its inside, so make your on street appearance a priority. Wash the windows often, and tend to any plants or ground cover you have at the entrance regularly.

There is nothing worse than peeling paint when it comes to portraying a sleek image, so invest in proper maintenance for your building. You can make this easier on yourself by installing windows and doorframes that are weather resistant and easy to clean. The environment around your shop has to be taken into account. Consider aluminum cladding in South Africa; since the climate can be quite harsh, protective barriers over doors and walls prolongs the lifespan of finishes and is easy to keep clean.

The personal touch

Every time a person walks into your shop, they will either feel welcomed or unwanted. The attitude with which you greet potential customers can mean all the difference when closing or losing a sale. Be friendly and helpful, but not overbearing. Dress appropriately to your brand so your client can relate, and be mindful of personal grooming.

You are an ambassador for your brand and your shop is the vessel, so make sure your business is not hindered by creating the wrong impression.

When is it Time to Fire Your Client?

When you’re first starting out in a business, your tendency may be to hold on to every client that you can. However, after a while there might come a time when you think that some clients just aren’t worth your time. You would be correct. In such a case, you may have to give the “It’s not you, it’s me” speech. This is going to be a difficult decision to make, especially if it’s a new concept for you. Here are some signs to tell that the time has come to fire your client.

When you’re being underpaid

Always remember that your resources are limited. Even if a certain client is bringing in money, you need to evaluate whether the relationship is profitable enough for you to spend the time and effort doing the work, or whether it would be better served elsewhere. Explain the situation to your client. They should understand that you’re running a business. If they are unable or unwilling to renegotiate the rates, it may be time to cut your losses and seek more cost-effective clients.

When a boundary has been crossed

It’s perfectly normal to experience some hiccups with the people you work with and have a disagreement. It’s a part of business and life in general. However, there can come a time when a professional boundary has been crossed, and you need to make a serious decision.

It’s difficult to say where that line is, but you’ll know it when it’s breached. If things get so ugly that you’d gladly lose out on that client’s business, then you know it’s time.

When your terms of agreement are breached

There are going to be certain terms that both sides agree to when engaging in a partnership together. Generally, you agree to deliver certain objectives, for which your client agrees to pay you a fee.

When you don’t get your money, you need to drop that client. It could be that your client forgot to pay you. It happens. However, if it’s a consistent problem, stop taking excuses and run in the opposite direction.

When your client makes your life a nightmare

Sometimes clients can be difficult. Actually, it would be more accurate to say that your clients are often going to be difficult. However, if a client is always a pain, unreasonable and demanding to the point that they make you dread waking up in the morning, then do yourself a favour. Fire that person.

Knowing which clients are worth your time and effort is important to help your business grow. Practice quality customer service to keep the good ones, but know when it’s time to break up with your clients. It can be a difficult decision to make, and an even more difficult one to implement, but unfortunately it has to be done.