Category Archives: Business

Should I Translate my Business’s Website?

The question posed in the headline is one that should be considered carefully. The answer is not a simple yes or no, as there are many factors that should be taken into account.

Presumably, you’re asking yourself the question because you are expanding your business into foreign markets. This means, first and foremost, you have to carefully examine the online habits of your future target market. If you are looking to tap into the European market, a 2011 Eurobarometer report done by the European Commission might provide some initial insight.

Responses from European citizens to the questions put forward by the European Commission showed that 9 in 10 internet users in the EU always visited a website in their own language, provided they had a choice of languages. A slim majority of respondents (53%) would accept using an English version of a website if it was not available in their own language. More than 4 in 10 (44%) respondents agreed that they missed interesting information because websites were not available in a language they understood.

These finding were reported in the fourth section of the report, titled “Opinions about the availability of websites in several languages”, and is a clear indication of the fact European internet users, at least, would prefer to use a website in their own language.

Should you decide, following this and your own investigations, that you do in fact want to translate your website, you’d next want to consider whether it is financially feasible. Translating an entire website could be costly, and there is a chance that your business cannot afford it right now.

Don’t even consider doing the translation yourself or by using an online translation tool. That is unless you have an exceptional knowledge of the language you intend to use. Online translation tools are incredibly dangerous, because these tools have not been equipped with grammar rules, exceptions to those rules, nuances or accepted slang terms. It is highly likely that you will get an unintelligible mess back when you type a sentence into an online translation tool.

The best choice for your business and its reputation would be to use a professional translation agency. This type of agency would hand your website over to someone with expert knowledge of the language you want to translate your website to. This person will be aware of any vocabulary updates, slang or idioms, so the text you’ve used will contain its original meaning. The other advantage to this is that the text on your website would be in a language that’s up-to-date and readers will thus be able to relate to it. Use outdated forms of speech and people will be able to recognise that you are not familiar with them in an instant. This will tarnish your reputation.

Of course South Africa presents its own unique situation, because of our 11 official languages. So perhaps you don’t want to expand internationally, but do you want to target a wider audience base within the borders of the country. For instance, you could do a Sotho translation if you want to target the Free State, or a Zulu translation to take advantage of the KwaZulu-Natal market. The process would stay the same – familiarise yourself with how these target audiences browse the web and then look at whether you can afford to translate your entire website.

Whether the issue of expansion relates to international or local markets, it could be worth your while to investigate only translating parts of your online marketing strategy to start off with. Perhaps you can begin with your PPC ads or a monthly newsletter. It’s better to have something than nothing available in someone’s mother tongue if your research shows that is the language they prefer to be addressed in.

 

 

Practising Patient Safety

Mistakes do have consequences, some more so than others. The consequence of making a mistake in business could mean that you fail to make a profit and the business ends up going into liquidation. A big deal to be sure but not life threatening.

Mistakes in the medical profession have far greater implications because people’s lives are in the equation. Errors in the medical field affects one in every ten patients and fifty percent of these errors are considered preventable.

Yes, doctors are human like the rest of us and mistakes do happen, but the fact that fifty percent of these errors are considered preventable is a cause for concern.

Patient safety and healthcare accreditation is a fairly new practice. The first patient safety resolution was passed by the world health assembly in May 2002. The resolution highlighted the responsibilities of the WHO in providing guidance to countries on developing reporting systems, creating awareness and research on patient safety.

In recent years a number of accreditation associations have appeared in the hopes of continued improvement in quality of healthcare in public and private hospitals.

The goals of accreditation agencies are as follows:

1. To ensure that an acceptable level of quality is maintained across the board in terms of medical equipment, facilities and service delivery.

2. To minimize human error and the occurrence of accidents by ensuring that healthcare providers follow certain precautions.

To give you an idea of the magnitude of the patient safety issues consider this: In 1999, in the United States alone, a brief by Dr. Lucian Leape confirmed that over one million people were injured by errors in treatment every year. Out of those one million, 120 000 were fatal. That’s a pretty big number when you think about it.  In fact, less people were dying in car accidents than from complications arising due to medical error.

Initially these numbers were alarming but they are improving and will continue to do so thanks to the accreditation organizations who continue to monitor and improve systems and processes at hospitals and clinics around the world.

Business Signage Can Do Wonders For Your Business

When it comes to your business, there are no limits to how far you can take it. There are all types of things which you can do to ensure that your business goes from strength to strength. When you have investing all that time and energy into your own business, it is only natural to want it to succeed and grow from strength to strength. One of the best ways to achieve your business goals easily and effectively is to invest in some business signage which will contribute to making your business stand out.

When it comes to business signage, it is re-assuring to know that you have many options in terms of designs, colours, sizes and creativity. If you make use of a company that has an in house team of graphic designers you do not need to worry about the exact design because the company will help you decide. There are many different varieties and options available to you.

One of the major benefits of investing in business signage is that it seriously helps in improving the image of your business. Your signage should not just identify who your business is but should also help in presenting a good image to the outside world. Creating an image of success usually will assist you in growing your business and will result in more customers and more enquires. That is all besides the fact that people tend to take you more seriously when they perceive your business to be successful.

With an effective business sign you will be able to create a business identity. The main aim around creating a business identity with the use of signs is to help people locate your business easily and effectively. Imagine if you did not have signs and a customer who was going to spend big amounts of money on one of your products and services couldn’t find your premises so instead they go somewhere else, which results in a loss of a client and a loss of revenue for your business.

You can even enhance the location of your offices by using effective signage. It can contribute towards making an old building look new and it can also help a plain looking building appear trendy and sophisticated.one of the major advantages with regard to business signage is that the sky is the limit and you can literally create any image that you want to.