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Trust Building and Better Email Results

Trust plays a big role in a recipient’s decision to open an email. For the majority of b2b customers, that trust is defined by the relationship they have with the salesperson, which ideally will be someone that they have communicated with, or even better, met in person. If that trust is not present, generic emails usually end up in the trash.

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The Importance of your Landing Page

A landing page is the first page that a visitor to a website “lands” on when clicking on a link or submitting a URL.

These landing pages are used by advertisers to welcome visitors to the page after they click through. The effectiveness of your landing page can be measured by how well the click-through rate relates to the end goal of the website, whether that be for downloads, subscriptions, sales, etc.

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What is this new “Mobile Search Engine Optimisation?”

What is this new “Mobile Search Engine Optimisation?”

 

The internet is quickly becoming mobile and everybody is joining in with the party! Smart phones and Mobile web browsers are transforming the mobile world into a jumble of online shops, sites, advertisements and more!  The entire online world is going mobile and if you would like to sustain your online reputation, you would want to become mobile as well.

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