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How to get people reading your blog

So, you’ve set up a blog for your company. Let me guess why: Someone told you it was the best way to promote your site in the search engines?

The search engine optimisation community will tell you that content is king. And they’re quite right.

But a blog won’t be read unless it has great content. If you’ve done your research, you’ll have discovered that the minimum length you can get away with if you want Google et al to bother crawling and indexing your blog is 350 words. That’s not too much of a stretch – you can probably knock that out in 20 minutes if you put your mind to it. Continue reading How to get people reading your blog

SEO Article Writing 101

SEO article writing is a technique of composing an article to be used in organic SEO as a way to boost traffic to your site. This practice of internet marketing varies from usual content and landing page writing.

SEO articles are typically written with the intention of distributing them in one of the countless article submission websites to be published. In exchange for your articles submission, you will receive a link back to your own (or client’s) website. It’s a win-win-situation, providing the other webmaster holds up his end of the bargain by linking to your website.

Continue reading SEO Article Writing 101

Promote Your Business With Facebook

Facebook can be a magnificent marketing tool for businesses of all sizes.  This is the main reason why one should include this free, easy strategy when making considering your overall business plan.

A mistake that countless entrepreneurs make when it comes to social media, like Facebook, is the belief that these types of websites are merely beneficial for large companies/businesses that have big, recognizable brand names. In actual fact – Facebook can be used by basically any type of business.

Facebook is gaining unheard-of amounts of popularity nowadays. There are millions upon millions of people who are now using Facebook around the globe. In other words – this social network will supply business owners with the best possible opportunities of attracting more customers.
Continue reading Promote Your Business With Facebook

Let’s catch up – I’ll meet you at the water cooler

In this day and age, most of us are so busy that we barely get time for anything – even a simple chat gets rushed as we hurry to make that next appointment. An office water cooler presents people with an opportunity to catch up and engage in some idle chit-chat and enjoy some ice cold water.

The office water cooler is an inevitable meeting point. It starts with one person as they feel the need for that thirst quenching glass (or cup in this case…hmm…..doesn’t quite sound as appealing) only to find that their colleague had the same idea and apparently so did ten other people. Before you can blink you have a new age urban watering hole. Some gossip gets thrown around and then it’s back to work.

How does a water cooler work & what types do you get?

A water-cooler serves to cool and dispense water. Water coolers that come without bottles are usually connected to the main water supply, while bottled water coolers require new bottles of water from time to time. Water coolers are gaining in popularity around the world and people are starting to realise the health and convenience benefits that they offer.

A bottleless water cooler is connected directly to the main water supply which eliminates the need for bottles to be replaced. If you purchase a bottled water cooler then eventually the water will run out and need to be replaced. Whoever replaces them will need to be strong – they weigh a ton!

A larger company may opt for a mains water cooler simply because it takes care of the need to constantly replace a bottle because so many people are using it. If a company is smaller, they can usually get away with a bottled cooler. Something else that should be pointed out is the price of replacement bottles – having to buy these bottles for a large company will become expensive quite quickly.

Which one to choose? It’s up to you. The best way to go about making a decision is to consider how many people you employ. Find out how much water the average replacement bottle holds. If every person had a cup at the same time, would one bottle have enough in it?