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Should I Translate my Business’s Website?

The question posed in the headline is one that should be considered carefully. The answer is not a simple yes or no, as there are many factors that should be taken into account.

Presumably, you’re asking yourself the question because you are expanding your business into foreign markets. This means, first and foremost, you have to carefully examine the online habits of your future target market. If you are looking to tap into the European market, a 2011 Eurobarometer report done by the European Commission might provide some initial insight.

Responses from European citizens to the questions put forward by the European Commission showed that 9 in 10 internet users in the EU always visited a website in their own language, provided they had a choice of languages. A slim majority of respondents (53%) would accept using an English version of a website if it was not available in their own language. More than 4 in 10 (44%) respondents agreed that they missed interesting information because websites were not available in a language they understood.

These finding were reported in the fourth section of the report, titled “Opinions about the availability of websites in several languages”, and is a clear indication of the fact European internet users, at least, would prefer to use a website in their own language.

Should you decide, following this and your own investigations, that you do in fact want to translate your website, you’d next want to consider whether it is financially feasible. Translating an entire website could be costly, and there is a chance that your business cannot afford it right now.

Don’t even consider doing the translation yourself or by using an online translation tool. That is unless you have an exceptional knowledge of the language you intend to use. Online translation tools are incredibly dangerous, because these tools have not been equipped with grammar rules, exceptions to those rules, nuances or accepted slang terms. It is highly likely that you will get an unintelligible mess back when you type a sentence into an online translation tool.

The best choice for your business and its reputation would be to use a professional translation agency. This type of agency would hand your website over to someone with expert knowledge of the language you want to translate your website to. This person will be aware of any vocabulary updates, slang or idioms, so the text you’ve used will contain its original meaning. The other advantage to this is that the text on your website would be in a language that’s up-to-date and readers will thus be able to relate to it. Use outdated forms of speech and people will be able to recognise that you are not familiar with them in an instant. This will tarnish your reputation.

Of course South Africa presents its own unique situation, because of our 11 official languages. So perhaps you don’t want to expand internationally, but do you want to target a wider audience base within the borders of the country. For instance, you could do a Sotho translation if you want to target the Free State, or a Zulu translation to take advantage of the KwaZulu-Natal market. The process would stay the same – familiarise yourself with how these target audiences browse the web and then look at whether you can afford to translate your entire website.

Whether the issue of expansion relates to international or local markets, it could be worth your while to investigate only translating parts of your online marketing strategy to start off with. Perhaps you can begin with your PPC ads or a monthly newsletter. It’s better to have something than nothing available in someone’s mother tongue if your research shows that is the language they prefer to be addressed in.

 

 

Ways to Shorten Your Bond

A mortgage bond is a long-term commitment that can span between 20 – 30 years. Some home-owners might want to make changes to their future plans which would require an earlier finalization of payment on their mortgage bond.

 

This can be done in a number of ways, all of which can lower the repayment term significantly if you have the money to do so.

Larger Deposit

This is by far the easiest way to shorten your repayment duration. By increasing the size of your deposit, you in turn lessen the total amount owing and depending on the amount you are willing to pay on your monthly repayments, you can significantly shorten the total repayment period.

Increase Monthly Repayments

This can be done by renegotiating the repayment duration of your mortgage bond with the financial institution that is handling your home loan. By shortening the duration of your repayments, your monthly repayments will be recalculated at a higher rate.

Supplementing Monthly Repayments

If you find that you have more net surplus income than expected (e.g. certain regular payments fall away or you close an account), you could use this extra cash to supplement your monthly repayments, potentially shaving off years on your repayment period. Using a bond calculator tool can be useful in calculating your net surplus income, allowing you to make a more informed decision.

Residual

A Balloon Payment is another way in which you could secure a home loan with a shorter repayment period. Instead of paying the money upfront, as with a deposit, you will be expected to fulfil repayment on the amount owing once your monthly’s have been completed.

Refinance at a Lower Rate

If your home loan was setup initially with a fixed interest plan and the market has improved, you can refinance your home at the improved interest rate, but still pay the same rate as before. Not only will you save money in the long-term, but you will also be afforded the opportunity to shorten your repayment period by months or years.

 

Tips from the experts to improve the standard of your Instagram Photos

Instagram interview series provide eight easy tricks that can help you transform the photos you create using Instagram. Adopting these expert tips will take your Instagram feed to an expert level.

The first tip that can improve the details captured by the camera is adding an extra lens to your iPhone. This can be achieved by using the “Olloclip” (a snap on lens that includes macro, wide angle and fisheye) or using the Photojojo which is a magnetic lens. By using this lens you get an affordable way to make your mobile photos unique. Adding an extra lens enables you to capture the little details on an object. This is advised by @moniqua who produces some stunning shots with this technique.
Continue reading Tips from the experts to improve the standard of your Instagram Photos

What is Search Retargeting?

Firstly, Advertisers need to add a tracking code on the landing page and confirmation page of their website. Next, let’s say a person searches for “camera” on Google, and they click on your Google Ad, and are taken to your website. Once this happens, the user’s internet browser is instantly “cookied” (tagged). Then, after the user leaves you site and navigates to any other website, they are greeted with YOUR display add AGAIN!

Search retargeting/Search remarketing marries the best of online display advertising and search engine marketing. It presents online marketers with the accuracy and efficacy of search and the reach and branding power of display advertising.

Search retargeting is a type of behavioural advertising method that targets an audience based on previous searches they performed on numerous search engines like Bing, Yahoo or Google.
Whilst search engine marketing is a method of placing online advertisements in the results of search engine results pages (S.E.R.P.), search retargeting attempts to increase the interaction with the SAME SEARCHERS when they move away from the SERP’s to other websites.

Using normal paid search campaigns – you may only see 2-5% click-through rate, and miss the users who are not clicking on your ads but clicking on the competition. In other words, it provides online marketers with an additional chance to create awareness with those searchers who originally searched on their targeted keyword-terms, but missed the click due to competition.

Search retargeting offers online marketers many benefits, including reach, control, and transparency. Furthermore, for many terms and verticals – search retargeting also offers the benefit of significant cost savings.

How to get started: Begin with a broad list of keywords, and include “high volume” keywords which might convert poorly on search. Search retargeting lets you to see how EACH keyword performs, so you need to pay close attention to what keywords are converting well and which ones are simply costing you impressions.

Once you start to see some traffic, optimize the converting individual keyword bids and other campaign settings for even better traffic volumes. The initial CostPerClick (CPC) for a campaign can be drastically improved from its original cost. The aforementioned is done by by optimizing the campaign against the keywords used, the websites on which the banners are displayed, the time of day, and various other factors.

It is imperative to keep in mind that your ads are now being displayed to your target customer. So they may click on your ad and not convert immediately, but search for your company later when doing further research. Search retargeting may boost lead generation in your organic and paid search efforts. You will also get a brand lift, and your company will appear larger than it is.  A consumer may think that your company is everywhere, when really you are just retargeting them. (Mu-ha-ha-ha!!!)

Think of Search Re-Targeting as a bit like insurance for your Paid Search (PPC) campaigns. You can extend the reach of your Search Marketing expense to a further network of sites.

Conclusion: Search re-targeting has higher conversion rates than typical PPC Search Marketing.
The reason for this is because advertisers can “re-message/ re-market” their ad during the most crucial time of a target audience’s buying cycle.

How to get people reading your blog

So, you’ve set up a blog for your company. Let me guess why: Someone told you it was the best way to promote your site in the search engines?

The search engine optimisation community will tell you that content is king. And they’re quite right.

But a blog won’t be read unless it has great content. If you’ve done your research, you’ll have discovered that the minimum length you can get away with if you want Google et al to bother crawling and indexing your blog is 350 words. That’s not too much of a stretch – you can probably knock that out in 20 minutes if you put your mind to it. Continue reading How to get people reading your blog