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Why you need report writing skills for business communication

Business communication requires a number of skills, ranging from effective presentation skills to the ability to understand graphs, charts and data. There is also the need to write effectively and concisely while including all pertinent information that can help to understand the communication sent out.

This is where report writing skills are important and will come into play. Report writing skills are different to normal business communication or simple writing skills as they encompass a different set of abilities, such as the ability to write objectively and factually rather than using emotion and persuasion in your pieces.

What are report writing skills?

Report writing skills are vital to effective communication in any office. The skills that are required for writing an effective report can include the following.

The ability to focus

This is essentially keeping in mind the objective of your report. You should not be distracted easily by information that does not relate to the report or is not necessarily needed for inclusion in the report as this will make for an unstructured and unfocused report.

An analytical approach

Being able to analyse and utilise data are essential report writing skills, as having an analytical approach will allow you to interpret the information you have been given, such as financial data, SEO numbers or performance data on employees. You’ll also have to make an analysis of the target audience, the purpose for which audience requires the report, the type of data the audience is looking for in the report, and the implications of report reading.

An objective mindset

When writing a business report that’s regarding an employee’s behaviour or a disciplinary action report, it is important to be able to take both sides into account without bringing emotion into play. Meaning that you will have to apply an objective eye to the information provided. It will not be conducive to decision making if you write a report that is fraught with emotion and is subjectively biased toward the employee in question.

The ability to be clear and concise

A report for business purposes does not need to be lengthy or convoluted, but rather it should be accurate, clear and concise, including only the most important details and information. This does not mean, however, that you should aim for a short document, but that you should practice the ABC of report writing: Accuracy, Brevity and Clarity. Your report can be over three pages long, but should never read like a conversational piece or include information that has no place in it.

Quality assurance

Simply put, quality assurance means the proof-reading, editing and fact-checking of a report, which further increases the effectiveness of the document and the information. It is important to verify every piece of information that goes into the report as not only will incorrect information reflect badly on you, but it can hinder any decisions made regarding the report, such as budget cuts or hiring a new employee.

How can report writing skills help in business communication?

Report writing skills can help improve business communication in many ways, such as improving general writing ability and boosting the effectiveness of further business communications. Some of the ways that having and improving report writing skills can help business communication:

  • The quality of writing in business reports will improve.
  • The content and format of business reports will always be correct.
  • General writing and document sequences will be logical and meaningful.
  • The presentation of business reports will improve, as will the formats.
  • The clarity and efficiency of all business writing will improve.
  • Organisation skills will improve, due to having to remain focused and accurate when writing reports.

Improving your report writing skills is of vital importance to any successful business communication and there are some effective ways that you can improve them aside from going on a report writing course, which in itself is extremely helpful.

Thinking before you write applies not only to report writing, but to every type of business communication you may be writing. It is important to ask yourself what the audience should know or think after reading the email, proposal or report. And if the answer is not immediately clear, then you may have started writing preemptively.

The writing structure you learnt in school does not cross over well into business writing, where you need to be direct and clear without writing long introductions and conclusions. Business reports should be direct in their message and remain clear and accurate throughout, so be sure to keep this in mind when writing a report that is meant for a business situation or will be read by an analyst or decision maker within the company.

Marketing on a tight budget

Money in business is always tight. And even more so when starting a business. There are so many initial costs, renting costs, monthly expenses and business expenses. Now you want to add in a budget for marketing?

The marketing department can easily be overlooked and brushed off as not a priority cost to the company. But the truth is, if you want to bring business in and find more clients, marketing is essential to do that. And there are budget-friendly ways to efficiently market your business so, cut down on the take-away coffees if you need to, it’s time to go for marketing courses, create a budget and get your business out there.


So there are shortcuts for most things in life. And when it comes to marketing, there are some shortcuts here too. Piggyback marketing is when you use the success of another brand to boost your own marketing campaigns. But it obviously happens in a more professional way.

Find a company with complementary products to your own, and they’ll end up incurring most of the marketing costs on your behalf, while your product offers additional value to the complete package.


You’ll save yourself a lot of time and money if you thoroughly define and research your target market and audience. Focus on the market of customers that are near to you, it’s more cost-effective and, especially if you’re just starting out, it makes the most sense. Why spend all your marketing efforts on an audience who are miles away from you and not aware enough of your brand to drive all the way just to buy your product?


Get involved in innovative or community-change projects that will be worth mentioning in the media. Call in to local radio stations, make your way into the local newspaper and get people talking about you and your business. There are many simple ways to get free publicity for the company which won’t require a cash budget, just some time set aside to put in a bit of effort.


Love the customers you already have. It can’t be over-stressed how important it is to keep current and returning customers, well, current and returning customers. As a small business with a tight budget for marketing, these people are what keep your business afloat. More than that, they have the ability to serve as marketers for your brand.

Ask your customers for referrals or testimonials that you can put up online or have them share within their own circles. Word-of-mouth marketing is a traditional marketing method, but should not be underestimated. Words have power, as do satisfied or dissatisfied customers.


The internet truly is a wonderful medium for marketing. Three channels that we’ll look into include email marketing, website and social media marketing.

There are free email marketing platforms, like MailChimp and Constant Contact, that allow you to send out mass mailers to a customer database you create. They are painless, have free templates and are a great way to communicate and share with your audience.

Another marketing method made possible by the Internet is creating a website. Again, there are free website platforms for you to make use of and having a website linked to everything you market will drive traffic to the site and, ultimately, to your store. Use your website to create tailored content that is brand specific to your business and promote your business message.

And then we have social media marketing. Facebook, Twitter, Instagram, Youtube and LinkedIn are top social media platforms to work with to run organic or paid marketing campaigns (paid campaigns that work according to your budget).

In the online world (and the real world for that matter), quality is king and you’ll be wasting your own time and money if you skimp on quality to save a few bucks. It’s a quick way to establish your reputation as cheap and not be taken seriously or as a professional business. You need to be aware of what you put out there and how people respond to it.


Whatever you do end up doing with your marketing department, be sure to test different methods, measure success and analyse pitfalls. There will always be room for improvement, whether it’s from marketing during a certain time of day or knowing when would be the perfect time to extend your range.

Measure the statistics, change it up, and measure it again. It’s an ongoing cycle and you will learn what works for your brand and what you should never do again. Hopefully, you’ll start seeing an increase in ROIs from your efforts and you’ll be able to implement new marketing strategies that you couldn’t previously afford.

Why businesses should be both on and offline

With the way the world is developing digitally and all about automation, it’s understandable to have expected “online” to be the only way forward. This, however, is not the case. Businesses should have both an online and offline presence and here’s why.

Offline to online

Offline only isn’t convenient enough for consumers. And while there are advantages to having a physical presence, which will be discussed below, making use of both will make business-life better.

Businesses may be hesitant to take themselves online as an issue of security. But if they get the proper guidance, training and security software their data will be protected and their business will be able to reap the benefits of being online. The online ecommerce platform is so large and diverse that businesses would also have to up their marketing game and learn about the rules of Google. But if you’re starting a business in 2017 and beyond, startup costs are more affordable by going online. So there certainly are benefits to online.

Benefits of integrating an online presence to a business include the ability to accurately and real-time track customer interactions with your site and products (in retail especially), to almost effortlessly increase the business’s reach and decreasing general operations costs. And those are just a few benefits.  

Online to offline

Online only is open to many customer service related issues, where delivery of the product doesn’t go as planned and is damaged when the customer receives it. And the process of emailing, phoning and trying everything in the book to contact and sort out a problem such as this is gruelling, frustrating and a waste of your clients time.

Online only is an expensive marketing effort and highly competitive market where a business is either easily found or on page two of Google’s search results. In other words, completely looked over. That’s why incorporating a physical presence, even in the form of a pop-up, can benefit the business and fill in the gaps.

Like the move to online, there is a hesitance to the issue of security when moving offline and operating in a physical location. But, again, there are ways to secure your physical assets and staff. As a quick and direct example, follow this link for some security measures ideas.

The benefits to taking an online business and giving it an offline presence include “free” marketing efforts by having a physical something for consumers to see, solidifying a brand for consumers to physically interact with and the ability to establish and maintain consumer relationships, which encourages loyalty.

Why having both is a strong business move

One just isn’t enough.

Consumers want to enjoy both strolling and scrolling through at their leisure when it suits them. They want the option and the benefits that come with both, and what is a business there for if not to meet consumer demands?

And just because a business moves from online to offline, doesn’t mean that the innovation and technology have to be “dumbed down”. Customers are looking for consistency when interacting with your brand and there are ways to integrate the digital and physical experience in store.

Having both will drive traffic back to both platforms respectively. In-store marketing with promotional hashtags and online discounts will send people to the website to find out more and, likewise, online advertisements on the website and internet will send people to the nearest store to, again, find out more.

Therefore, having both means more business and happier customers.

Following digital footsteps

Some top online businesses that have made the integration into the physical-store world prove to be more motivation and inspiration for other online businesses.

Amazon surprised everyone by building a physical AmazonFresh Pickup and Bookstores. Their motivation was to give customers a drive-in pick up point after placing orders online as a seamless transaction. Other huge brands bridging the gap and creating new channels to conduct their business, are Disney and Under Armour.  

This integrative mission is all about the future of businesses efficiently satisfying the customer experience. Whether it’s a copy and paste effort of translating an online store to a physical building, creating a physical pick-up point from online transactions, or an effort to give consumers the option to browse and conduct business from the comfort of their own homes, there are, undoubtedly, reasons to make use of this omnichannel business experience.

Why marketing management might be the career of your dreams

In the world of marketing, limits does not exist. With the amount of knowledge and opportunity available through a career in marketing management, every skill that you learn is bound to be utilised in everything that you do. So, if you’ve got a way with words, create beautiful images or really connect with people, this could be your dream career. Here are a few reasons why studying marketing is such a brilliant choice:  

Welcome to a very dynamic environment

From traditional marketing to today’s new-age digital marketing approach, the industry is constantly evolving. And along with the ever-changing technology advancement, and the amount of ideas you get to be exposed to on a daily basis, the advertising and marketing industry is mind-blowing.

In the old days, marketing either meant long, boring advertisements, horrible telesales calls or sales people actually pitching up at your front door. But with the internet adding so much value to marketing, social media and mobile have really given us new, unexpected digital marketing opportunities. It’s honestly never been easier to find a digital speciality to thrive in. And more importantly, it’s the way of the future.

The creative exposure is endless

From writing to design and film, the rewards you get from marketing are endless. On top of being creative, your growing knowledge in media and technology advertising will bring new challenges, some of which include messaging and communication. You will need to be prepared for the unknown, and to continually work at new ways to approach a problem and solve it with an ‘outside the box’ solution.

You can expect traditional marketing courses to teach you anything from the basic marketing principles, to marketing communication, sales, market research and more, otherwise the digital world offers a whole lot more. Both will teach you how to incorporate creative elements that few jobs nowadays actually instill.

You will get to meet and connect with loads of fun people

Marketing in 2017 is about effective communication and creating relationships with people beyond the sales pitch. It’s all about communicating with people and convincing them to invest in your product or service. For this, you really need to understand people’s behaviours and what makes them tick.

Each role is specific, for example, an account manager needs to be able to get along with, and engage with clients, a market researcher needs to be in touch with market trends and the needs of their audiences, and a public relations professional needs to be able to deliver news and information.

With customer journey’s playing such an important role in your marketing strategy, in order to effective in what you do, you need to be able to put yourself in someone else’s shoes and understand how they think and feel. This kind of thinking also encourages teamwork and development, and teaches you how to develop and nurture creative ideas. If you love collaborating with others, this is perfect for you.
The opportunity for progression is great

Marketing companies can be divided into the agency side and the client facing side. In the client side, you will be working with the marketing department of a business or public sector, where the agency side means that you will actually be doing the advertising and marketing for those businesses and organisations. You deliver the work that was discussed with client service, and then they communicate that to the external client. Each side is completely different and requires a bunch of different skills.

When you start in client service, you can expect to be doing assistant work and helping out with client tasks, at entry level. When you move up, you can expect to manage your own clients, and your responsibilities will become a lot more stressful. On the agency side, the different opportunities available are linked to your skillsets. These positions can range from content and development, to project management, public relations and market research. For individuals who possess strong people and negotiation skills, the ideal role for you would be media buying, account managing or directing.

It’s vital to business and all industries need it

Say what you want, but marketing is essential to all industries and organisations. Whether it’s education, fashion, retail, NGOs or agricultural, every business needs some form of marketing to succeed. By applying for any one of the various marketing courses, you can help drive the success of any business.

Overall opportunity

When you think about marketing, it goes far beyond strategy. Be it traditional marketing or digital, this industry allows you to be passionate about various different roles, some of which include copywriting, graphic design, analytics, account management, web development and more.

The most important thing is to just have people skills. From there, the diversity is endless, and you learn skills that will be needed to most professional environments. If you love creating ideas (and putting them to the test), designing something, or getting technical, the creative world has much to offer. And depending on your current skills, the ability to move within, is certainly a motivator.

Making team meetings efficient

No one really looks forward to Monday morning meetings in the office. You end up staring at the coffee shop out on the street from the window instead of listening and walk away when everyone else gets up. As a business owner or department head, it’s important to make your team meetings efficient. Productivity and morale will increase if you start the day on the right note and don’t waste anyone’s time.

Here are a few ways you can consider making meetings more efficient, obviously catering for your specific business, industry and team dynamic.


You can’t expect a meeting to be efficient if there is no agenda to follow. Create an agenda to suit the goals of your meeting and be sure to stick to it. Have a greetings and quick personal catch up to start off with (using this time to take register as well), then discuss the agenda of the meeting so everyone knows what’s up, have your meeting and end off with highs and lows of the previous week, what needs to be achieved in the week to come and then down the coffee and get everyone back to work.

Having an agenda also makes it easier to write structured minutes during the meeting and make it easier follow afterwards. Minutes also provide outlines for the week to come where your team can start thinking about what they need to prepare.


If your team spends the whole day in the office, why not have your meeting out of office? In that coffee shop that Steve has been staring at all year. Changing up the venue gets everyone a little bit excited (like children going on a school trip) and they’re more likely to be invested in what you have to say. For some reason saying the same thing but in a different environment makes it more interesting and important.

If your company can afford to pay for a coffee for the creative team of six people, why not spoil them once a week while at the same time tricking them into attending a meeting? It’s also a great way for team bonding and it makes people feel more open to engage in conversations and business discussions.

Incentive & purpose

Your employees are more likely to want to attend and participate in a meeting if there is some sort of incentive involved (then again, who wouldn’t). It can be as simple as going to a cafe for coffee instead of staying in the office or bringing doughnuts if you need to stay in the office building and there maybe isn’t a coffee shop nearby.

It can also be more intricate like incorporating some staff training course material into a section of the meeting (nothing that will take up too much time) but something that your team can learn from and take with them at the end of the meeting. You can even start a kind of book club and get everyone to read a chapter a week of something industry related, and during your weekly meeting, you have a short discussion on what was taken from it and how it can be applied in your own business.

Whatever you do, make sure you end the meeting with a purpose or call to action. With the book club example, the purpose will be to read the next chapter. But you also need to bring work back into focus and make sure that when everyone leaves to get back to work, they know exactly what is expected of them for the week and what needs to be completed or brainstormed by the next meeting. It will force your team to stay alert during the meeting and make their own notes.  


The best thing you can probably do to make your meetings efficient is to keep them relevant. Relevant to your team, relevant to your company and relevant to your industry. If it’s not going to help the team go forward, then it can be saved for coffee-machine chatter. Moving off topic can waste so much precious time and then you don’t end up getting to what the meeting was initially called for.


With relevance comes managed time in a meeting. But in every meeting, make sure your agenda, and the items on it, have a time limit. More importantly, make sure you stick to the time limit. Time is money in the business world and you can’t afford to waste it.


Lastly, if you want the key points you made in the meeting to remain relevant throughout the week, you need to designate someone to take minutes and distribute them after the meeting has been conducted. It keeps those who were absent, or maybe not focussing, up to date with what last week’s feedback was and what this week entails.

Would you look at the time, it’s time for a team meeting. Don’t forget the doughnuts!