For a business to be successful, it needs to be visible. Not to just a few people either, but to as many people as possible.
It’s very easy, however, for a small business to get lost. But it is possible to stand out, no matter the size of your business or your budget.
Raise your online profile
Online is where everything is happening. It’s changing the way people interact, shop and live, on a daily basis. To compete in this space, your first step is establishing a website. No business can be without one, really.
Building is a website is not a task you want to tackle yourself. It’s best to enlist the services of an SEO agency to assist you with such a project. A reputable company would be able to design an effective website and get your website, and thus business, ranking on Google with carefully selected keywords.
You should also create profiles for your business on social media channels, like Facebook, Twitter and LinkedIn. Keep in mind that the channels you use should suit your business. A plumbing business, for instance, might not get much value from Facebook. Your SEO agency should be able to advise you on this too.
Once your website is up and running, add the URL to business cards and marketing material. The next step would be an electronic newsletter. Add a ‘share’ function, so that your customers can easily forward it to friends. This is an affordable and effective way to introduce your business to people.
The final bit of strategy would be to start a blog on your website. Articles should be relevant, insightful, and/or helpful. Content that provides all three has the best chance of getting shared.
Don’t forget offline
There is definitely still value in offline strategies, or efforts in the ‘real world’. And they could in fact be even more affordable than online strategies.
Here are some strategies you can consider:
Become an exhibitor. Research upcoming exhibits and expos in your area and get involved. You can set up a stall and man it yourself to meet new and potential customers in person. Exhibiting is also a great way to network with others in your industry.
Sponsor a community event. This will put your business front-and-centre in the area it serves. More than this, it will establish your company as a business that cares. This will do wonders for your brand.
Signage. Your business should have at least one sign, but how visible is it? And could you perhaps add more commercial signage to make your business more visible? Don’t forget moving signage in the form of vehicle branding. If you drive a lot, this is an excellent advertising option.
Be sure to keep your customer and their needs and preferences in mind, no matter which effort you decide on. It’s vital to contact them, and thus become visible, in ways that resonate with them.