Category Archives: Advertising

How to make the most of your video wall display

Wherever you go, you’re likely to see a video display wall controller. Companies, shopping malls and retail stores are investing in video wall technology to boost their brand, engage with their audiences and make their presence known.

Digital screens as a video wall display are easy to use, maintain and update as swiftly as trends change and, therefore, makes it an accessible technological advancement to have in your business for marketing or informative purposes. You just need to know how to make the most of your video wall display for you and your business.

Decide on its function

The first thing you’ll need to do is decide on its function. One of the great things about wall controllers is that they can be used to fulfil a variety of functions. Their main purpose, however, is to engage and interact with people.

  • Digital billboards: Digital signage is an easy way to catch consumers’ attention, making it a perfect addition to your retail store. There are so many ways to incorporate video wall displays in-store to enhance and promote the products on offer and draw customers through the doors.
  • Data visualisation: A popular integration of video wall display controllers in a business are for data screens. This allows for companies to set up a data control room with incoming, business-related, statistics and insights that can help them improve and make informed business decisions on the spot.
  • Security control: What better way to see everything that’s happening in your business building or retail store than by viewing all the camera feed, from every angle, in a security control room with a video wall display controller unit? Security control rooms need wall controllers to be able to successfully monitor and implement security protocols to ensure the safety of the business, its assets and its people.

These are but a few examples of how you can decide to use your video display wall, but it will always be tailored to your business’ needs.

Use high-quality screens

For a wall display that people will be looking at and interacting with, you’re going to need high-quality screens to do the job. The size and quantity of the screens that will make up your video display wall will depend on what you need it for. Either way, people will be looking at it and need to be able to clearly read and consume the content that it displays.

There are a few screen qualities you need to ensure are top-notch. Namely:

  • Brightness: Brightness plays a large role in the impact-value of your video wall. If a screen is blindingly bright or not bright enough as a result of the environmental elements (being outdoors in direct sunlight, for example), it’s not going to have the captivating effect you want it to have.
  • Resolution: You also need to make sure that your screens are operating with a high resolution that will keep your content clear and crisp on the screen from all viewing distances. For this, you will need to refer to the screen pixel pitch and make sure the resolution will be adequate for your wall controller use.
  • Colour quality: Both the brightness and resolution will affect the colour quality of your display. And the colour will be the element that catches a person’s attention so you need to make sure that red is clearly red and distinguishable from orange and pink, for example.

Choose an appropriate layout, location and mounting method

The next step is to choose an appropriate layout and location for your video wall, which will depend on what you’re going to be using it for. If you’re using it to lure customers in and draw attention, you might choose the display windows of your retail store as the perfect location for your video wall. In-store, you might also choose to arrange your display wall in an unconventional pattern to draw in extra attention.  

And if you’re using it for office purposes, you would likely stick to the conventional grid layout. Especially when it comes to security and data displays as it makes it easier to read and follow the information. These screens would generally be located in separate rooms as they can be distracting to other employees and may also contain sensitive business information.

With regards to the mounting method, you can mount it directly to the wall or install it as a recessed display. A direct wall-mount is easier to control the space, allowing the heated air generated to flow away from the screens and not cause them to overheat. With recessed displays, you will need to invest in a cooling vent system on top of the video display wall.

It’s nothing without great content

 

Once you have the necessary tools to create an amazing video wall display, you need to have great content to make it worth all of the effort. Without quality, relevant and interesting content, your video display will just be a few dull screens on the wall.

4 Reasons why you should do a media course for your business

Media studies are always beneficial to any and every business, across all industries. Media studies courses cover mass media in its entirety and provide relevant knowledge that can be applied and used to improve the business’ stand in and over the media.

The media is what shapes our societies and sets the trends and standards that everyone else strives to live up to. If your business doesn’t have a leg to stand on in the media then, according to society, you have nothing significant to offer. And that’s not a social position you want to find yourself in.

There are a variety of reasons why your business needs a media-savvy team. Four of which will now be discussed.  

Learn to manage your reputation

This is, arguably, the most important reason why you need to do media courses. The media will manage your business’ reputation whether you are aware of it or not. And, unfortunately, there seem to be more complaints than compliments so it’s up to you to highlight the positive aspects of your business for people to comment on through media management.  

Through media and social media especially, you can learn to manage your reputation when taking a media course. You will learn how to project and maintain an honest and promotional image of your business through advertising, public relations and social media. This can be done through events, campaigns and knowing how to best communicate with your audience.

When using the media to your business’ advantage, you have the opportunity to tailor your brand’s message when communicating with your audiences. And if you do it right, it might go viral in a good way which, you can ask anyone, isn’t always the easiest thing to achieve.

Learn how to manage your business’ reputation in the media so that there aren’t any opportunities for bad press and a breakdown in everything you’ve built for your company. It only takes one little mistake and a couple of minutes for a reputation to be ruined.

Get to know your audience better

Knowing your way around the media also means you’ll be able to get to know your audience better. And for business, that means you have an insider’s view of what the people want, what they like and what they dislike. The former being everything you need to stay away from as a business so as not to get on the public’s’ bad side.

There are various audience metrics that can be used and measured in accordance with your target audience description, You will easily be able to see if there are any other niche markets you’re not exploring or investing in that can generate sales and build a reputation. Through media courses, you will learn all there is to know about understanding and appropriately appealing to your audience as a brand.

This goes hand-in-hand with reputation management, so it’s extremely important to be clued up on it.

Leverage platforms to share knowledge

Another great reason to have media studies on your resumé is that you’ll learn how to leverage media platforms to share your business knowledge. You will have the means of setting your business as a reputable thought leader in the industry.

If you want your business to be relevant in the industry, you’re going to need to do boundary-pushing work. And those projects need to be correctly shared with the rest of the industry and the world in order for your business to build brand awareness and be the “talk of the internet”.  

This is how you put your name out there and build respected associations within the media that will only reflect positively on the company.  

Improve media marketing

The last reason why your business needs media course information from its employees is that it will help improve your media marketing campaigns. When you have a better understanding of the media, how it works, who it appeals to and the power it possesses, it’s easier to create efficient and effective marketing campaigns.

You will know which are the appropriate channels for the brand messages you want to send to specific audiences. You will know which trend-topics and relevant hashtags to use and play on in your social media posts. You will able to accurately measure the success of your media marketing and know which next steps to take to improve on them.  

Media courses are there to help your business in more ways than one. And there’s no denying your business’ reliance on the media. So, for the sake of your business, you should look into applying to one of the many media courses for you and your employees.

Let’s chat about chatbots

Chatbots are the topic of conversation in various industries at the moment, yet there are still people out there completely unaware of what exactly they mean for everyday life and society. Hence, we’re chatting about chatbots.

If you don’t know by now…

Chatbots are defined as computer programs designed to simulate conversations with users via the Internet through voice recognition technology. It’s AI technology designed to ask and/or answer our questions, as the user.

Surely you’ve heard of Siri (Apple), Cortana (Microsoft), Alexa (Amazon) or Google Assistant (obviously Google) by now? They are all integrated examples of chatbot technology in our everyday lives. Not everyone is a fan of Siri and the technology can, at some times, be frustrating especially if you have to repeat yourself five times for her to pick up what you’re trying to ask.

But there will never be a time where everyone in the world is happy with what’s available. So, if you still want to take a contact centre support course, the rise of chatbots shouldn’t stop you. There will always be a market for actual human to human interaction.

Their direct influence

Chatbots are already making their way through various industries in big and small ways that have a direct influence on us as users and on the companies that have adopted its technology. Here are a few examples:

  • Insurance: Allstate Business Insurance in America incorporated ABIe (a chatbot) to relieve traffic from the call centre and is able to handle thousands of queries from both agents and consumers directly.
  • Finance: Capital One Financial (also in America) has Eno – the balance-checking, payment-making, credit-card-informing, text-message chatbot. It only communicates via text.
  • Hospitality: Marriott International makes use of chatbot technology in Facebook Messenger and Slack (soon WeChat and Google Assistant as well) and allows for rewards members to research and book their trips.
  • Therapy: There is a chatbot out there that you can have conversations with and build a relationship through Facebook Messenger. Well, a relationship in the sense that Woebot, as you talk to him, gets to know you and your moods better. Woebot changes the way people think about therapy and is available 24/7 to chat, give expert advice, share a quote or crack a joke.

There are more examples, but that should be enough to give you an idea of where and how chatbot technology can have a direct influence on you. Well, it’s not too surprising seeing as they were designed to directly interact with us, but if you weren’t aware of it before, you are now.

Chatbots affecting the future

The content marketing and market research industries are going to be greatly affected by chatbots in the near future.

  • Personalisation of content based on trackable user behaviour through interaction
  • Humanising chatbots with personalities will better the user experience
  • Increased brand engagement stimulated through user-bot interaction.
  • Chatbots retrieve direct user insight in an unobtrusive manner
  • Quick and direct way to interact with the brand
  • Additional/external applications are not necessary for interaction making it convenient for users

The future of marketing is all about messaging and interacting with a user in a way that is convenient and not intrusive. A way where they have a choice to partake in the marketing campaign – by means of conversation.

Companies making the move

A lot of people are on the move to better their customer’s experience with their brand, so much so that the experience is beginning to rely less on the actual product conversion and more on the process of bringing them to that conversion.

Coca-Cola is one of the larger brands preparing for a digital future. David Godsman, Coca-Cola’s chief digital officer, says “It isn’t about changing digital experiences but also about helping customers make decisions in a more effective manner. It’s about an operational transition.” And the transition he’s talking about? Oh, just some talk about chatbots and AI vending machines.

Starbucks has also dived into the chatbot-pool with a “bot-barista” from which customers can order and pay for drinks remotely. Other companies include Pizza Hut, Mastercard, Sephora and Spotify, mostly through Facebook Messenger and Twitter.  

How you can do it too

The market and customer improvement opportunities with chatbots are incredible developments for any company that values their customer experience, which should be every company. If you were wondering, it is possible for you to make the most of it too.

Some places you can look at to help you create and test your bots are The Bot Platform, Chatfuel, Engati (through a 10-minute process), ChattyPeople and ChatScript (considered “next-generation” and was awarded for having the most human-like AI).

The internet can help take your business to all the places you’ve been struggling to get into by the click of a couple buttons. The process to use technology is never as complicated as the process to create the technology was and that should be comforting in a world of constant technological innovation.

Why marketing is important in business

question-mark-2492009_1920What is it that makes marketing such an important asset in business ventures? Why should companies focus on growing their marketing department? Product, price, place, and promotion are the four Ps of marketing. Anyone who has completed marketing courses will know this. These four Ps are why you need marketing strategies in your business today.

Sets sales

Product specifications are being marketed to a selected target audience through chosen promotional channels. This is bound to set your sales numbers on a steadily increasing route. This is the department that makes known who you are as a business, what you offer and how you can meet their needs as a potential consumer.

One mistake most companies make in the time of a recession is to cut marketing funds and efforts. Instead of cutting it off completely, rather downscale and be smarter with regards to your marketing efforts and platforms. Consumers may be spending less money during this time but they are still spending money nonetheless. Use that motivation to keep pushing your value product offers and focus more on your already-loyal consumers. You will be one of the few companies with your name still being spoken about.

Marketing makes your business known and without it, your client base would only consist of family, friends, and passers-by.

Builds brand identity and business reputation

Marketing is a platform to build your brand identity, your name is out there and people know what you’re selling, but now it’s time to get to know who you are as a business. It’s important to understand that you are people selling to people. Regardless of how huge your corporate company is, consumers are reassured by the fact that there is a human being on the other side of the line. Social media marketing and profiles is a great way for clients to get an idea of what goes on behind the scenes and can put faces to the names that sign off on their email conversations.

Marketing makes it possible for you to let clients know what your values are as a company and lets you show them how you live them out through your business and offerings. In this way, it helps build your business reputation and helps customers feel comfortable in what they are supporting by choosing to do business with you. It also gives potential customers the insight they need to make the brand switch or give your business a try.

Clever competition

In a world of competitive markets, even the marketing efforts of competitor companies can help you. Marketing is important to stay updated with where the marketplace values lie and, in turn, you can adjust and redirect your marketing strategy accordingly.

When advertising against competitors, keep it fun (not detrimental to the brand of another company) and keep it smart. Make use of the advertising slots in their Facebook and Youtube video campaigns and use their social media profiles to create a target audience segment based on their followers. All’s fair in open advertisement placement.

Channels communication

When it comes to advertising and mass media marketing, there isn’t a lot of room for two-way communication. You are directing data at your target consumer and they just have to take it in. With the rise of social media platforms, there is now the opportunity for consumers to talk back.

Making marketing inclusive means you can better understand what it is people want, need and demand. In turn, you can use this to make sure you are the company they turn to. Tell a story and start a conversation with social media marketing. Encourage comments and sharing and you will have consumers valuing your interaction and you will be gaining ideas for future campaigns and product upgrades.

Inspires innovation

Lastly, marketing is important in business because it inspires innovative thinking. Marketing is an ever-adapting department that needs to be able to manipulate all types of updatable medias and harness the power of whatever is #trending on a weekly or even daily basis. New ideas are constantly sought after to make your business stand out above the rest and bring the edge that consumers are looking for.

Marketing makes the consumers eye-line stop on your product sitting on the shelf instead of browsing over it to land on the more recognisable brands. Marketing is undeniably important in business and you don’t want to find out what your business would be like without it.

How the digital age affects marketing

online-marketing-1246457_960_720There are many students studying marketing diplomas or degrees. There is a good reason for that. In recent years, marketing has become a desired qualification by employers especially as traditional advertising exercises have fallen short of the desired effect. This is likely due to the marketing framework shifting from being a one trick pony to a layered approach with a multitude of options for exposure and customer acquisition.

 

Purchasing power is now in the hands of the customer and only companies who have shifted their marketing strategies into the digital realm can expect the success they desire. Furthermore, the digital marketing strategy employed must be focused on garnering traffic, reach identified customer pools and bring about conversions.

 

A marketing qualification has become virtually vital

 

In fact, many professional people decide to do their MBA in marketing as it gives more insight into running a business. This is because, while brick and mortar stores will always exist, actually converting someone into a customer requires you impressing them, assuring them and engaging with them online. What’s more, a marketing qualification increases your skillset in such a way that it all can be used in various industries and designations. Often entrepreneurs, consultants and department heads have a marketing qualification somewhere in their history. Furthermore, those who decide to follow the path straight into marketing find themselves in an environment that is ever changing. The current role of marketing manager in any company requires someone who is happy to be in a diversified role that will keep anyone on their toes. And this is because marketing has become a volatile space that never stops shifting.

 

Over the past 10 years we’ve definitely changed how we do marketing

 

Because of the digital age, traditional marketing courses have turned into digital marketing courses and this means something entirely more complex than what we’re used to. When studying digital marketing, you study digital media, online strategy, social media strategy, web analytics, search engine marketing and so on. You have to learn about and be adept at much more than before because digital marketing is simply bigger than traditional marketing. Companies have to market their products to a much wider audience because the online community is global. In fact, because of digital marketing courses and being able to do a digital marketing based MBA, brand new types of companies have come about. Ecommerce and Mcommerce are burgeoning industries now and even the most impoverished countries have a high rate of online customers.

 

So what has digital marketing changed?

 

For one, customer service is now a completely different space. Customers can now engage constantly with the brands they want to interact with. No matter the time of day or night, customers can reach out and expect a response with hours. That’s because the digital age means that the customer never sleeps and customer service has become a point of competition amongst companies.

 

Also, the bigger organisations and smaller companies can now compete against each other because the average customer doesn’t need their service provider or product manufacturer to be an enormous brand in order to be trusted. Customers place their value on a high level of engagement, quality content, user-friendly websites that are optimised for mobile and so on. You see, your company no longer has to have to have an enormous advertising budget to reach and retain customers. In fact, starting out, social media is the perfect free medium on which to gain exposure. Plus, many marketing gurus have consistently said that a company without any social media presence falls short by comparison to their counterparts and competitors who do make use of social media platforms. Of course, having an enormous budget for marketing and advertising strategies does help. It can assist greatly when looking to target a very specific audience with a very specific campaign but having no budget at all no longer means you’re out of the race. Free exposure online will still reap immense benefits and rewards.
Of course, digital marketing has changed many things in the digital age. There are many articles that provide a breakdown on the exact changes. We’ve only looked at a few key changes and with the quick advancements of technology lately, digital marketing will continue to develop and keep us all on our toes.