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4 ways to finance your business

Starting your own business is an exciting endeavour. Introducing a new product or service to the market and designing your own future are why many people enter into the startup game. But there are many mundane sides that should be addressed before starting out. One of them being the funding of your business to facilitate growth.

The first step to getting funding for your business is to have a solid business plan. There are specific categories that need to be included within a business plan to receive funding. These categories include the company’s description, market analysis, organisation and management plan, detail on the value proposition and marketing and sales plan. If you’re interested in financing your business with outside capital, a funding request and financial projection should then also be included. And once all the required information is gathered, it’s time to approach a creditor.

Whether you’re looking for startup funds or capital to expand your business, it can be challenging to find finance in any economic climate.

Here are four financing techniques and what to know when approaching them. .

What is factoring?

It’s a finance method where a company sells its receivables at a discount to get money up-front. It’s used by companies with poor credit or businesses such as apparel manufacturers. But this is an expensive way to raise funds. If your company sell its receivables, you’ll generally pay a fee that’s a percentage of the total amount. If you’re, for instance, paying a two percent fee to get funds thirty days in advance, it’s equal to an annual interest rate of about 24 percent. And because of that, the business will have a bad reputation over the years. Businesses are forced to look for alternative financing methods and many big companies are trying to make factoring more competitive. These exchanges will allow businesses to offer their receivables to many of the factoring companies at once.

Make use of a credit card

Startups are likely to use credit card financing to get their businesses off the ground. And that’s because owners of startups don’t yet have business credit. Their own personal credit is all they have. If you make use of your personal credit card to find your business, you’ll be responsible for any debt you incur. 

Making use of a personal credit card for financing your business means taking on a significant amount of risk. If you fall behind on your payment, your credit score will be exhausted. And if you pay the minimum each month, you could create a hole you’ll never get out. But if you use a credit card responsibly, it can get you out of the occasional jam and even extend your accounts payable period to shore up your cash flow.

How about an angel investor?

Angel investors are individuals with business experience who use their own money and invest in startups. They usually invest in companies who’ll turn a large profit quickly. When pitching an angel investor, you should be succinct, avoid jargon and always give an exit strategy.

If you want to win over an angel investor, you should add people with experience to your management team. Even an unpaid but experienced adviser could increase your trustworthiness. Did you start your company because you want to cash in on the latest trend or because you’re passionate about your idea? Angel investors will spot the difference and won’t give much attention to companies interested in get-rich-quick schemes.

You’ll need market assessments, competitor analysis and robust marketing plans if you want success and expect to get anywhere with an angel investor. Even though you’re a startup, it’s expected that you can demonstrate expert knowledge of the market you’re about to enter.

Approach family and friends

If you’re looking for ways to finance your startup, asking family and friends will be the easiest way. But remember when you turn loved ones into creditors, you’re risking their financial future and could jeopardise your personal relationships. A typical mistake is approaching loved ones before a formal business plan is in place. It’s important to supply formal financial projections. And with that, give an evidence-based assessment of when your loved ones will see their money again. It’ll reduce the likelihood of unpleasant surprises. Your investors will also know you’re taking their money seriously.

It’s important that you discuss the possible risks involved. Offer a strong and detailed business plan but make sure they’re realistic about the risks involved.

You should look for creditors offering a wide range of equipment finance packages for companies, regardless of whether they’re in their early stages. There are many other ways you can finance your business, whether you approach an angel investor or family and friends. If you want to build your business up for success, the key is to have a well-detailed business plan.